All Golf articles – Page 4
-
News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
-
ArticleA biometric day at the links
The United States Golf Association (USGA) is introducing facial scans for admissions at the US Open, according to Find Biometrics, which cites Sports Business Journal. The system was tested a couple of weeks ago at the US Women’s Open (Lancaster Country Club, Pennsylvania), where about a thousand fans per day ...
-
News briefsNew Area Director in Southeast Asia for Duca Del Cosma
Source: Duca del Cosma Amiek Krakers Italian luxury golf fashion brand Duca del Cosma has appointed Amiek Krakers as its new Area Director in Southeast Asia. Krakers, who is originally from the Netherlands and has lived in Asia for almost two decades, brings her extensive experience in ...
-
News briefsTaylorMade inaugurates expanded golf ball plant in South Korea
TaylorMade Golf has announced the official opening of its expanded golf ball plant facility at TaylorMade Golf Ball Korea (TMBK). It is the company’s third golf ball plant globally, joining its facilities in Liberty (South Carolina) and Taiwan. TaylorMade created TMBK following the acquisition of Nassau Golf Co. Ltd ...
-
ArticleGlobal golf equipment market to post 3% CAGR by 2028
The global golf equipment market size is projected to grow at a compound annual growth rate (CAGR) of nearly 3 percent during the 2024-2028 forecast period, according to a new report by research and advisory firm Technavio. The golf equipment market encompasses a wide range of products, including golf clubs, ...
-
News briefsFanatics secures retail and merchandising partnership with golf’s R&A
Fanatics has secured an extensive omnichannel retail and merchandising partnership with the R&A, the governing body for golf outside of the USA and Mexico. This long-term agreement encompasses e-commerce, event and physical retail, memorabilia, and licensing rights for The Open and AIG Women’s Open. Under the deal, Fanatics will manage ...
-
News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
-
News briefsLIV Golf hires former PepsiCo executive as its new CMO
LIV Golf has announced the appointment of Adam Harter as its new Chief Marketing Officer (CMO). Harter, who has already joined the organization, will report to LIV Golf’s Commissioner and CEO, Greg Norman. Harter worked for more than 22 years at PepsiCo, most recently as PepsiCo’s Senior Vice President ...
-
News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
-
ArticleUS Open champion Matthew Fitzpatrick joins Arccos as investor and ambassador
Arccos, a leader in AI-connected golf technology, has announced US Open Champion Matthew Fitzpatrick as its newest investor and Tour Ambassador. Fitzpatrick, currently ranked No. 14 in the world, will continue utilizing Arccos to enhance his performance analysis and preparation for PGA Tour events, major championships, and Ryder Cups. Fitzpatrick ...
-
ArticleEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
-
News briefsSuperStroke buys Lamkin Grips
SuperStroke has acquired Lamkin Grips, a 99-year-old, family owned maker of golf grips. According to SuperStroke, Lamkin’s CEO, Bob Lamkin, will “continue to serve as a board member and will remain involved in the company.” In addition to what it calls the number-one putter grip in golf, SuperStroke produces custom ...
-
ArticleLIV Golf announces executive hires
LIV Golf has announced the appointments of David Phillipps as Chief Financial Officer, Ross Hallett as EVP, Head of Events, Katie O’Reilly as EVP, Head of Team Business Operations, and Pam Sacree as Head of Human Resources. Additionally, Tim Taylor has been appointed to a new EVP role and will ...
-
News briefs
Guy Kinnings is the new Chairman of the International Golf Federation Board
The International Golf Federation (IGF) Board has announced the election of Guy Kinnings as its new Chairman. He takes over the role from Keith Pelley, who recently joined Maple Leaf Sports & Entertainment in Toronto. Kinnings is currently the Chief Executive of the European Tour Group, a role he began ...
-
News briefsSnell Golf unveils new ball lineup, makes fitting easier for customers
Snell Golf is making waves in the golfing world with the launch of three new balls. The lineup includes the Prime 2.0, Prime 3.0 and Prime 4.0, with each number indicating the number of layers in the ball. The company aims to simplify the fitting process by recommending a model ...
-
News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
-
News briefsE-comm star leaves J.Lindeberg, starts his own agency
After bidding farewell to J.Lindeberg, industry expert Andreas Koschnike is embarking on a solo journey, focusing on retail, e-commerce, and branding under the banner of Accexe AB. Reflecting on the past two years on LinkedIn, Koschnike highlighted achievements at J.Lindeberg, such as bringing the e-commerce division in-house, fostering growth despite ...
-
News briefsTaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
-
News briefsPuma Golf strikes exclusive shoe deal with golf pro Viktor Hovland
Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...
-
News briefsOrange balls can lead to better scores, suggests new Irish study
A recent study has shed light on the potential benefits of using orange golf balls over white golf balls. The study, funded by golf ball maker Seed Golf, found that orange golf balls improve the scores of golfers of all abilities compared to traditional white golf balls. The white paper, ...
