All Golf articles – Page 2
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News briefsEngland Golf signs IWG’s “Brighton plus Helsinki Declaration”
England Golf, the governing body for amateur golf in England, has announced that it has signed the International Working Group (IWG) on Women and Sport’s “Brighton plus Helsinki Declaration.” It is the first golfing body in the U.K. to do so, claims England Golf. The Declaration was signed by England ...
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ArticleTiger Woods unveils Sun Day Red apparel brand
After years of collaboration with Nike, Tiger Woods presents his new apparel brand.
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsNew golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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ArticleDone deal: PGA Tour announces investment agreement with Strategic Sports Group
It’s official. After weeks of speculation, the PGA Tour has announced a partnership with the Strategic Sports Group (SSG), a consortium of investors and sports franchise owners, to infuse $3 billion into the Tour. This agreement will establish PGA Tour Enterprises, a commercial venture under PGA Tour’s control. Players will ...
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News briefsGolf management software emerges in Spain
Golfmanager, the company behind an eponymous golf-course management system, expects to generate €2 million in revenues this year, according to Palco23. At the moment, it is breaking even overall, even if operating in the red for periods during the financial year, and its founders’ philosophy is to reinvest profits. The ...
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News briefsPGA Tour nears $3 billion deal
According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour. SSG, ...
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News briefsJ.Lindeberg outfits US golf teams at Paris Olympics
During the upcoming Olympic Games in Paris, France, this summer, the US men and women golf teams will don apparel from a non-American brand, Swedish J.Lindeberg. The unveiling of the athletes’ outfits took place at the PGA Show in Orlando, Florida. The clothing line is crafted using innovative fabrics such ...
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News briefsGrant Knudson becomes president at Sun Mountain
US manufacturer of golf equipment Sun Mountain Sports has brought on Grant Knudson as the President and Chief Brand Officer to lead the global commercial strategy focusing on sales, marketing and product innovation. With nearly 20 years of experience in the industry, Knudson joins from his previous role leading the ...
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News briefsGolf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...
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News briefsRising golf star Min Woo Lee partners with Lululemon
Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as ...
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News briefsPower outage costs TGL a stroke
TGL, the new golf league we reported on about a week ago, finds itself in the rough. The league was set to make its debut this coming January with some serious pros in on its six teams, but a power outage has collapsed an air-supported dome on its playing grounds, ...
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News briefsTiger Woods team rounds out the TGL six
Tiger Woods will be fielding a golf team come January, according to Front Office Sports. Along with David Blitzer, who has stakes in a variety of professional sports clubs in the US and Europe, Woods is founding a franchise – the last of six – in the new TGL league, ...
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News briefsGolf apparel market’s growth is fueled by mobile solutions and social media
The global golf apparel market is projected to accelerate at a compound annual growth rate (CAGR) of 6.26 percent during the 2022-2027 period, according to a new 163-page report by Research and Markets, titled “Global Golf Apparel Market 2023-2027.” The adoption of integrated mobile solutions that enhance the overall golfing ...
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News briefsPGA study highlights “enormity of opportunity” for growth of women’s golf in the U.K.
A recent study carried out by U.K.-based Professional Golfers Association (PGA), in collaboration with Ipsos, has highlighted a huge opportunity to grow the women’s game in the U.K. and Ireland. The study is part of a comprehensive initiative, known as “Golf for All,” that aims to delve into the evolving ...
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News briefsGolf equipment market projected to grow at 4% CAGR by 2028
The golf equipment market, which was worth US$7.6 billion in 2022, is projected to post a compound annual growth rate (CAGR) of 4 percent during the period 2023–2028, according to a new report by Research and Markets. The growth will be primarily driven by the increasing popularity of golf, with ...
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ArticleGolf participation keeps growing worldwide
Participation in the game of golf continues to climb worldwide. According to a new report that has been released by The R&A, and produced by Sporting Insights, ten million extra adults have taken up the sport since 2016. There are now 39.6 million on-course golfers (9 and 18 hole) in ...
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News briefsLPGA sponsors reap up to 400% return on their investment, suggests new report
Brands that sponsor the Ladies Professional Golf Association (LPGA) are gaining up to a 400 percent return on their investment, according to a report from global sports and entertainment intelligence platform SponsorUnited. The report was compiled using SponsorUnited’s proprietary platform, based on data from 1,200 brands, 75 athletes and nearly ...
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News briefsOrganoTex and Abacus Sportswear to bring eco-aftercare to golf retailers
Swedish “cleantech” company OrganoClick’s brand OrganoTex and Swedish brand and waterproof material specialist Abacus Sportswear are to collaborate together to bring the OrganoTex product range to golf retailers. Dormy, Sweden’s largest golf retailer, is the first result of the partnership and will launch OrganoTex in selected stores and online in ...
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ArticleGolf in the U.K. is still negatively impacted by gender inequality, survey reveals
Although attitudes towards women in sports are generally shifting, inequality seems to be lingering in women’s golf in the U.K., according to a recent study. Golf insurance company Golf Care conducted a national survey of over 2,000 U.K. residents looking at golf and 21 other sports, gathering opinions on a ...
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