All Golf articles – Page 3
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News briefsGolfers' spending in the UK increased 20% from 2014 to 2019
According to an independent report by Sheffield Hallam University’s Sport Industry Research Centre (SIRC), funded by The R&A, consumer spending on golf grew 20 percent in current prices from 2014 to 2019, which is real terms growth of 8 percent after accounting for inflation. The U.K. golf industry employs 63,826 ...
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News briefsSpanish bike-rental company has big plans
Rookfy, a bicycle-rental platform in Spain, enjoyed a satisfactory debut last year, according to chief technology officer Santiago Alonso, who spoke with CMDsport. The young company has recently added the retailer Escapa to its marketplace and joined the Spanish Association of Brands and Bicycles (Ambe). In an interview with Joanseguidor.com, ...
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News briefsThe market for golf equipment will continue to grow, albeit at a slower pace
According to a recent 171-page report by Technavio, titled “Global Golf Equipment Market 2023-2027,” the global golf equipment market is forecasted to grow by US$1,418.41 million from 2022 to 2027. While the market size is growing, however, the growth momentum will decelerate during this forecast period, with a decline of ...
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ArticleTopgolf Callaway lifts forecasts as venues offset weaker golf gear sales
Topgolf Callaway reported a rise in fourth-quarter revenues and pushed annual earnings forecasts higher after a strong performance from its driving ranges looked set to help cushion weaker demand for golf equipment this year.
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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ArticleIs Korea the new driver of golf?
The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
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News briefs
Golf in Asia getting younger and more female, survey suggests
According to recent research work by Sports Marketing Surveys (SMS), 3 percent of golfers in nine Asian markets have taken up the game within the past year, and 6 percent within the past two years – that is, during the coronavirus-related lockdowns. Also, a quarter of the new golfers are ...
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News briefs
Anti-counterfeiting initiative seizes nearly 10,000 fake golf clubs
In a broad crackdown on the sale of counterfeit golf products, the U.S. golf manufacturers’ anti-counterfeiting task force (The Golf Group) has identified 9,769 clubs and numerous golf accessories, as well as more than 10,600 branded tags and labels, according to the Keep Golf Real website. The items found and ...
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News briefs
Garmin partners with Intermap on innovative golf applications
Garmin has signed a worldwide multi-year joint development agreement with Intermap Technologies, a company specializing in geospatial content development and intelligence solutions, headquartered in Denver, Colorado. Intermap’s proprietary 3D, high-resolution NEXTMap Digital Terrain Model (DTM) will enable Garmin to deliver precise terrain information for 42,000 golf courses around the world. ...
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News briefs
German golf grows during the pandemic
The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion, titled Golfmarkt Deutschland 2021. The report, which can be downloaded free of charge, is published ...
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News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
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News briefs
U.K. still hungry for golf, despite Coronavirus
The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be releasing ...
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ArticleGolfino and American Golf come under common ownership
The concentration of the market has also impacted the golf sector. Endless, the British private equity fund that took over the U.K.-based American Golf chain in 2018, has now acquired Golfino, the German brand of golf apparel, but not its mono-brand retail stores, and placed the operation under new management. ...
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