All Golf articles – Page 2
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News briefsGrant Knudson becomes president at Sun Mountain
US manufacturer of golf equipment Sun Mountain Sports has brought on Grant Knudson as the President and Chief Brand Officer to lead the global commercial strategy focusing on sales, marketing and product innovation. With nearly 20 years of experience in the industry, Knudson joins from his previous role leading the ...
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News briefsGolf in Spain keeps growing
The number of golf federation members in Spain reached nearly 300,000 (298,959) in 2023, 1.8 percent more than the previous year, of which 297,378 amateurs and 1,581 professionals, according to figures from the Royal Spanish Golf Federation (RFEG). Golf in Spain has experienced five years of consecutive growth, achieving a ...
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News briefsRising golf star Min Woo Lee partners with Lululemon
Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as ...
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News briefsPower outage costs TGL a stroke
TGL, the new golf league we reported on about a week ago, finds itself in the rough. The league was set to make its debut this coming January with some serious pros in on its six teams, but a power outage has collapsed an air-supported dome on its playing grounds, ...
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News briefsTiger Woods team rounds out the TGL six
Tiger Woods will be fielding a golf team come January, according to Front Office Sports. Along with David Blitzer, who has stakes in a variety of professional sports clubs in the US and Europe, Woods is founding a franchise – the last of six – in the new TGL league, ...
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News briefsGolf apparel market’s growth is fueled by mobile solutions and social media
The global golf apparel market is projected to accelerate at a compound annual growth rate (CAGR) of 6.26 percent during the 2022-2027 period, according to a new 163-page report by Research and Markets, titled “Global Golf Apparel Market 2023-2027.” The adoption of integrated mobile solutions that enhance the overall golfing ...
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News briefsPGA study highlights “enormity of opportunity” for growth of women’s golf in the U.K.
A recent study carried out by U.K.-based Professional Golfers Association (PGA), in collaboration with Ipsos, has highlighted a huge opportunity to grow the women’s game in the U.K. and Ireland. The study is part of a comprehensive initiative, known as “Golf for All,” that aims to delve into the evolving ...
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News briefsGolf equipment market projected to grow at 4% CAGR by 2028
The golf equipment market, which was worth US$7.6 billion in 2022, is projected to post a compound annual growth rate (CAGR) of 4 percent during the period 2023–2028, according to a new report by Research and Markets. The growth will be primarily driven by the increasing popularity of golf, with ...
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ArticleGolf participation keeps growing worldwide
Participation in the game of golf continues to climb worldwide. According to a new report that has been released by The R&A, and produced by Sporting Insights, ten million extra adults have taken up the sport since 2016. There are now 39.6 million on-course golfers (9 and 18 hole) in ...
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News briefsLPGA sponsors reap up to 400% return on their investment, suggests new report
Brands that sponsor the Ladies Professional Golf Association (LPGA) are gaining up to a 400 percent return on their investment, according to a report from global sports and entertainment intelligence platform SponsorUnited. The report was compiled using SponsorUnited’s proprietary platform, based on data from 1,200 brands, 75 athletes and nearly ...
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News briefsOrganoTex and Abacus Sportswear to bring eco-aftercare to golf retailers
Swedish “cleantech” company OrganoClick’s brand OrganoTex and Swedish brand and waterproof material specialist Abacus Sportswear are to collaborate together to bring the OrganoTex product range to golf retailers. Dormy, Sweden’s largest golf retailer, is the first result of the partnership and will launch OrganoTex in selected stores and online in ...
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ArticleGolf in the U.K. is still negatively impacted by gender inequality, survey reveals
Although attitudes towards women in sports are generally shifting, inequality seems to be lingering in women’s golf in the U.K., according to a recent study. Golf insurance company Golf Care conducted a national survey of over 2,000 U.K. residents looking at golf and 21 other sports, gathering opinions on a ...
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News briefsGolfers' spending in the UK increased 20% from 2014 to 2019
According to an independent report by Sheffield Hallam University’s Sport Industry Research Centre (SIRC), funded by The R&A, consumer spending on golf grew 20 percent in current prices from 2014 to 2019, which is real terms growth of 8 percent after accounting for inflation. The U.K. golf industry employs 63,826 ...
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News briefsSpanish bike-rental company has big plans
Rookfy, a bicycle-rental platform in Spain, enjoyed a satisfactory debut last year, according to chief technology officer Santiago Alonso, who spoke with CMDsport. The young company has recently added the retailer Escapa to its marketplace and joined the Spanish Association of Brands and Bicycles (Ambe). In an interview with Joanseguidor.com, ...
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News briefsThe market for golf equipment will continue to grow, albeit at a slower pace
According to a recent 171-page report by Technavio, titled “Global Golf Equipment Market 2023-2027,” the global golf equipment market is forecasted to grow by US$1,418.41 million from 2022 to 2027. While the market size is growing, however, the growth momentum will decelerate during this forecast period, with a decline of ...
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ArticleTopgolf Callaway lifts forecasts as venues offset weaker golf gear sales
Topgolf Callaway reported a rise in fourth-quarter revenues and pushed annual earnings forecasts higher after a strong performance from its driving ranges looked set to help cushion weaker demand for golf equipment this year.
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News briefsAdidas x Burning Cart Society explore new paths on the green
Adidas has launched a new capsule golf apparel collection created in collaboration with the Burning Cart Society, a project that promotes better access to the sport of golf and a purist approach to golfing – without carts. The limited-edition collection is part of the Adidas Adicross range and features unisex ...
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ArticleIs Korea the new driver of golf?
The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...
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News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
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News briefs
Golf rounds played in the U.K. are higher than in 2019
Golf rounds played in the U.K. were down year-on-year in the third quarter of 2021, but last year’s third quarter was exceptional, as pent-up demand for the sport exploded with the easing of lockdowns. From that high point – a 20-year record – this year’s figure is down by 7 ...
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