All Golf articles
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News briefsTiger Woods’ new apparel brand faces criticism over performance issues at PGA Championship
Tiger Woods’ new apparel brand, Sun Day Red, faced criticism during the PGA Championship’s opening day as the golfer struggled with visible sweat issues. Launching earlier this year after ending a longstanding partnership with Nike, Woods’ brand aims to redefine golf wear. At golf club Valhalla, Woods appeared in a ...
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News briefsLIV Golf hires former PepsiCo executive as its new CMO
LIV Golf has announced the appointment of Adam Harter as its new Chief Marketing Officer (CMO). Harter, who has already joined the organization, will report to LIV Golf’s Commissioner and CEO, Greg Norman. Harter worked for more than 22 years at PepsiCo, most recently as PepsiCo’s Senior Vice President ...
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News briefsCobra Golf unveils revolutionary 3D-printed iron set
Cobra Golf has launched its first full set of 3D-printed irons, the Cobra Limit3D, marking a significant advancement in golf equipment manufacturing. Initially introduced in fall 2020 with the KING Supersport-35 putter, Cobra has continued to refine its 3D printing capabilities, now including a range of more sophisticated multi-material putter ...
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ArticleUS Open champion Matthew Fitzpatrick joins Arccos as Investor and Ambassador
Arccos, a leader in AI-connected golf technology, has announced US Open Champion Matthew Fitzpatrick as its newest investor and Tour Ambassador. Fitzpatrick, currently ranked No. 14 in the world, will continue utilizing Arccos to enhance his performance analysis and preparation for PGA Tour events, major championships, and Ryder Cups. Fitzpatrick ...
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ArticleEastside Golf launches first women’s line, emphasizing authenticity and inclusion
Eastside Golf has officially launched its first women’s line in response to growing demand, aligning with an uptick in female participation in golf. Co-founder and Creative Director Olajuwon Ajanaku explained the approach: “Since our early days, we’ve had women purchasing Eastside Golf items for themselves, and asking us when we’d ...
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News briefsSuperStroke buys Lamkin Grips
SuperStroke has acquired Lamkin Grips, a 99-year-old, family owned maker of golf grips. According to SuperStroke, Lamkin’s CEO, Bob Lamkin, will “continue to serve as a board member and will remain involved in the company.” In addition to what it calls the number-one putter grip in golf, SuperStroke produces custom ...
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News briefsSun Day Red now launched, plans for wholesale expansion 2025
Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships by Spring 2025, according to the company. Additionally, Sun Day Red will release special collections in May. For Woods, this ...
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News briefsSnell Golf unveils new ball lineup, makes fitting easier for customers
Snell Golf is making waves in the golfing world with the launch of three new balls. The lineup includes the Prime 2.0, Prime 3.0 and Prime 4.0, with each number indicating the number of layers in the ball. The company aims to simplify the fitting process by recommending a model ...
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News briefsCallaway appoints new Managing Director and President for EMEA region
Callaway has named Ben Sharpe as the new Managing Director and President for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company. Sharpe, a seasoned leader in the global golf industry, previously served as Chief Franchise ...
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News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
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News briefsE-comm star leaves J.Lindeberg, starts his own agency
After bidding farewell to J.Lindeberg, industry expert Andreas Koschnike is embarking on a solo journey, focusing on retail, e-commerce, and branding under the banner of Accexe AB. Reflecting on the past two years on LinkedIn, Koschnike highlighted achievements at J.Lindeberg, such as bringing the e-commerce division in-house, fostering growth despite ...
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News briefsTaylorMade unveils junior golf sets
TaylorMade is making a significant foray into the market for dedicated junior sets. The company’s core engineering team has developed clubs for younger players with a clear emphasis on performance and supportive features. All clubs in the set have been designed to help players build correct foundations from an early ...
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News briefsA new women’s pro golf tour in the UK
Sarah and Adam Walker are launching the Ladies Pro Series, a new tour in the UK that aims to increase the professional playing opportunities for female golfers. Ladies Pro Series is open to female professional golfers paired with an amateur (male or female) with a maximum playing handicap of 28 ...
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News briefsSun Mountain Sports strengthens sales force
Montana-based Sun Mountain Sports has expanded its sales force with the addition of two seasoned territory sales representatives, Chivonne Wilson for North Florida and Tom Funderburk for Oklahoma and Arkansas. They join a team of over 40 sales reps covering the US and Canada. “We are thrilled to welcome these ...
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News briefsFamous non-golfers among PGA Tour Enterprises’ investors
As we have been reporting, the PGA Tour struck a deal with the consortium known as Strategic Sports Group (SSG) to found PGA Tour Enterprises in January and disclosed the member of the venture’s board of directors earlier this month. The PGA Tour has now confirmed a piece in the ...
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News briefsPGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...
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News briefsBen Sherman launches inaugural golf apparel range
Source: Ben Sherman British heritage menswear brand Ben Sherman is entering the golf apparel market with its first golf-focused collection. The company has also announced the signing of American pro golfer and PGA Tour player Denny McCarthy as its first tour ambassador. The new golf apparel ...
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ArticleJ.Lindeberg steps into golf shoe market
Golf, a sport steeped in tradition with roots tracing back to the 1800’s, has always upheld strict standards, particularly when it comes to attire. However, a significant shift in golf fashion occurred around the year 2000, leaving an enduring impact on the sport’s sartorial landscape. Leading the charge was the ...
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News briefsEngland Golf signs IWG’s “Brighton plus Helsinki Declaration”
England Golf, the governing body for amateur golf in England, has announced that it has signed the International Working Group (IWG) on Women and Sport’s “Brighton plus Helsinki Declaration.” It is the first golfing body in the U.K. to do so, claims England Golf. The Declaration was signed by England ...
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ArticleTiger Woods unveils Sun Day Red apparel brand
After years of collaboration with Nike, Tiger Woods presents his new apparel brand.
