All Greenwashing articles
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ArticleThe 2025 sustainability agenda: What brands should have on their radar
The EU’s sustainability agenda will continue to be at the heart of many companies in the sports and outdoor industry. We’ve outlined the key developments.
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ArticleGreen claims: How you get EU regulations and the eco-conscious consumer on board
How can sports and outdoor brands effectively communicate their sustainability efforts without falling into the greenwashing trap? In this expert guide, Dr. Diana Born presents a four-step approach to crafting impactful, data-driven green claims that not only build consumer trust but also align with science-based EU regulations.
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ArticleEU parliament advances directive to combat greenwashing – FESI applauds
In a bid to shield consumers from deceptive environmental advertising, the European Parliament has advanced its stance on establishing a verification and pre-approval system for environmental marketing claims. Under the proposed green claims directive, companies must substantiate claims such as “biodegradable,” “less polluting,” “water-saving,” or “bio-based content” before promoting their ...
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Sponsored5 regulatory issues your company can’t afford to overlook
Stacey Bowers of Compliance & Risks lays out what you need to know about 5 upcoming changes which will affect the Sporting Goods industry.
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ArticleNGO calls recycled plastic products “avoidance strategies”
AN NGO has denounced as “avoidance strategies” five tactics to deal with waste deployed by some of the biggest companies in the world
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News briefsNike accused of greenwashing in the US
Plaintiff Maria Guadalupe Ellis of Missouri is suing Nike in a proposed class action lawsuit in federal court on behalf of consumers who she alleges were misled by labels when purchasing Nike’s “Sustainability” collection, leading them to believe the clothing is environmentally friendly when it is actually not. Nike claims ...
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C-Suite InterviewPicture Organic Clothing CEO: “The biggest challenge is the fight against greenwashing”
B-Corp snowboarding brand Picture Organic and its CEO Julien Durant want to challenge the fast-fashion mindset and lead with transparency
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ArticleEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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ArticleEU releases proposal for new green claims law
With its new proposal for greenwashing legislation, the EU aims to protect consumers from greenwashing. But what exactly are the proposals?
