All Hyrox articles
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News briefsWorld Triathlon approves two new disciplines
Fitness Racing and Swimrun will now operate under the World Triathlon umbrella.
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ArticlePuma extends Hyrox partnership until 2030 as sport’s growth accelerates
Additionally, Puma is adding new elite athletes as the booming fitness race sport doubles participation.
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ArticleEverlast Gyms named official National partner for Hyrox Performance Centers in the UK
Everlast Gyms, is set further to solidify its position as a leading UK fitness destination.
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News briefsIntersport and Hyrox announce partnership
Hyrox, the World Series of fitness racing, has announced a partnership with Intersport International.
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ArticleFIBO celebrates 40th anniversary with +150k visitors
The Cologne-based fitness event attracted 154,748 visitors from 129 countries over four days.
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ArticlePuma CEO and others discuss new brand positioning in sports
Sport Marke Medien, a conference during ISPO 2024, brings together representatives from Puma, Bundesliga, FC Bayern, Cupra, Lidl and more, to discuss new ways to position brands in sports. And it’s free to attend.
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
