Hyrox, the World Series of fitness racing, has announced a partnership with Intersport International.
Hyrox is one of the world’s fastest-growing fitness businesses right now, with races held in cities like Chicago, Yokohama and New York throughout the year. The competition format, fitness racing, combines running and functional workout stations. Participants run one kilometer, then use one functional workout station, and repeat the cycle eight times.
Intersport is the Official Title Partner of four key European Hyrox races. The first of these took place in early February at Hyrox Maastricht, with additional races in Hamburg (Oct. 3-5), Bordeaux (Nov. 20-23) and Stockholm (Dec. 19-21).
Intersport, in partnership with Puma, will be the home for Hyrox competitors to complete their pre-registration via exclusive in-store activity. This includes the opportunity to purchase the new Puma-Hyrox performance apparel, supported by a standout Nitro footwear range. Puma became a Hyrox partner in June 2024.
Hyrox is growing fast and continuing its expansion: The 2025 Maastricht event brought in more than 7,000 athletes and more than 8,500 spectators, while the races in Hamburg, Bordeaux and Stockholm are set to attract a combined 36,000 athletes and 32,000 spectators. Indeed, Hyrox has experienced rapid growth since its founding in Hamburg in 2017 by Olympic field hockey champions Moritz Fürste and Christian Toetzke. The first race attracted only 650 participants yet would grow into a global fitness phenomenon.
With Hyrox combining a competitive blend of fitness and functional training and delivering unique mass-participation indoor fitness competitions, the partnership supports Intersport’s dual mission to become the global leader in local sports and remain at the heart of sport by helping to activate inspiring sporting moments and experiences.
Furthermore, as Hyrox is designed to be inclusive of all levels, this new collaboration aligns with Intersport’s ambition to continue helping people find their place in sport, no matter their background or motivation.
“This partnership is another milestone moment for Intersport, reaffirming our commitment to connecting with sports and health enthusiasts, offering support, and ensuring we remain at the heart of local sporting communities,” said Andy Hogg, General Manager, Brand and Marketing of Intersport International Corp.
