JD celebrates the Superstar with Adidas

2020-02-26T14:08:00

JD Sports Fashion, the U.K.-based retailer, and Kano, the British rapper, are helping Adidas to celebrate the 50th anniversary of its Superstar shoe. Their collaboration, called “3 Bar Superstar,” amounts to a talent search. This February, a mobile recording booth has been stopping at three malls in the U.K. – ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.