All Jordan Brand articles – Page 2
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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ArticleNike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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ArticleSenior executive changes at Nike to deepen consumer-led growth
Nike announced a series of executive changes May 24 that it says build on the company’s “strong momentum” and underscore Nike’s commitment to product innovation, athlete mentorship and “unrivaled brand storytelling while driving deeper integration across the business.” Source: Nike, Inc. Heidi O’Neill Heidi O’Neill becomes the ...
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News briefsFirst Jordan-only store in Japan opens in Shibuya, Tokyo
Jordan World of Flight Shibuya opened in Tokyo on March 25. It is the first Jordan-only store in Japan. World of Flight is the brand’s “highest expression of basketball culture at retail.” The new 850-square-meter store in Shibuya sells Jordan Brand footwear and apparel products across men’s, women’s and kids. ...
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ArticleNike’s gross margin takes hit on further inventory liquidations
Nike senior executives, citing persistent efforts to reduce excess inventory and a prior decision to sharply reduce buys for the spring and summer 2023 seasons, insist the company is positioned to begin its next financial year on June 1 in a healthy merchandise position. “We’re increasingly confident that we’re going ...
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News briefsMichael Jordan’s birthday fills grassroots organization’s budget with $2.3m
Basketball legend Michael Jordan celebrated his 60th birthday on Feb. 17, 2023. On the occasion, Jordan and his namesake label Jordan Brand have donated $2.3 million in community grant awards to 48 grassroots organizations in the U.S. Besides reinvestments in five organizations from 2021, 43 new organizations were introduced to ...
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News briefsNew “Jordan World of Flight” retail concept launches in Milan
Source: Nike Craig Williams, Jordan Brand President, and Sandra Idehen, Jordan Brand VP/GM, EMEA, stand at the World of Flight entrance. Jordan Brand has opened Jordan World of Flight Milan, an innovative retail destination to celebrate the legacy and future of basketball culture. World of Flight is ...
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News briefsJordan Wings scholarship program expands into the Philippines
Source: Nike The six scholars in the Jordan Brand Wings Scholars Program, Class of 2026: [From Left to Right]: Jurgen San Agustin, Coleen Reyes, Harriet De Leon, Czarina Leviste, Lean Villar, Adrian De Guzman Nike’s Jordan Brand has announced the expansion of The Jordan Brand Wings Scholars ...
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News briefsJordan Brand appoints Tonia Jones to head of women’s business
Nike’s Jordan Brand has announced that Tonia Jones, a 33-year Nike veteran, will take over as head of its women’s division, effective immediately. Jones began her career at Nike in 1989 as an account executive and then moved into sales, first for Nike Skateboarding in 2013 and then for Jordan ...
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News briefsJordan appoints Shannon Watkins as CMO
Source: Jordan Brand at Nike Shannon Watkins, CMO Jordan Brand Shannon Watkins is Jordan Brand’s new chief marketing officer, succeeding Sean Tresvant, who has left to join Taco Bell as global chief brand officer. The former director of brand and marketing for U.S. insurance company Aflac Inc. ...
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ArticleObituary: Peter Moore
Peter Moore, who shaped Nike’s and Adidas’ product design in the 1980s and 1990s, passed away on April 29 at the age of 78. After working freelance as a design consultant for Nike since 1977, Moore joined Nike in 1983 as its first creative director, working with Bruce Kilgore to ...
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Article
StockX reviews the collectibles market in 2021
The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...
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News briefs
Jordan Brand announces its largest female roster ever
Nike’s Jordan Brand has announced on Twitter a partnership with 11 emerging Women’s National Basketball Association (WNBA) players, the brand’s largest roster in women’s basketball. The endorsement group includes Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby ...
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News briefs
Jordan Brand to accept grant applications to help black Americans
Michael Jordan and Nike’s Jordan Brand have announced a first round of Community Grants to grassroots organizations focused on black Americans and the themes of “social justice, education and awareness and economic justice.” The program, which will be drawing disbursements from a $1 million fund through Rockefeller Philanthropy Advisors, will ...
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News briefs
Jordan Wings lands in France
The Jordan brand, which is part of Nike, has announced the launch of its Jordan Wings programs in France through multi-year collaborations in Paris with three local educational partners: Prométhée Education, Le Bal and Casa93. Wings, which Nikes describes as the cornerstone of the Jordan brand’s community impact platforms, focuses ...
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News briefs
Nike inks multiyear deal with UCLA
Nike and UCLA Athletics have announced a new partnership deal that will make the Jordan brand and Nike the Bruins’ official athletic footwear, apparel and equipment provider beginning on July 1, 2021. The financial details of the agreement were not disclosed, although reports in the Baltimore Business Journal suggest that ...
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News briefs
Nike pledges tens of millions for social justice
On behalf of its Nike, Jordan and Converse brands, Nike has pledged to invest $40 million over the next four years in organizations working in social justice, education and economic empowerment. The company announced on June 5, for starters, that it would be conferring three grants of $1 million to ...
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News briefs
A $100 million donation to fight racism by Jordan and the Jordan brand
Michael Jordan and the Jordan brand, which is part of Nike, have jointly announced a donation of $100 million over the next ten years to organizations dedicated to promoting racial equality, social justice and greater access to education. The announcement comes after a week of nationwide anti-racism protests across the ...
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News briefs
Michael Jordan’s shoes fetch record $560,000 at Sotheby’s
Sotheby’s has auctioned an autographed pair of Michael Jordan’s sneakers, worn in his rookie season, for $560,000 to an unnamed buyer. The sale establishes a new record for sneakers at the auction house. The Nike Air Jordan 1s match the colors of Jordan’s team, the Chicago Bulls. According to Sotheby’s, ...
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