Jordan World of Flight Shibuya opened in Tokyo on March 25. It is the first Jordan-only store in Japan. World of Flight is the brand’s “highest expression of basketball culture at retail.” The new 850-square-meter store in Shibuya sells Jordan Brand footwear and apparel products across men’s, women’s and kids. Jordan Brand commissioned local artists to present their work throughout the store. In The Workshop, shoppers can find a variety of customizable products as well as guidance and educational tutorials on shoe lacing, care and preservation. The store also features the Content Studio, the first of its kind for Jordan Brand, a space where customers can film unboxings and create content to share through their social handles. Finally, Jordan World of Flight Shibuya has been described by Nike as “an innovation ground for membership” in which Nike Members can test new offerings and experiences. The Shibuya store is located on Meiji Dori Street, one of the busiest retail destinations in Japan. The Tokyo store follows the inaugural Jordan World of Flight Milan store, which opened in December 2022.
