Latest News – Page 6
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ArticleArc’teryx delivered over $2bn in FY24 revenues for Amer Sports
A financial turning point in Amer Sports’ journey occurred in Q4. Arc’teryx is still the strongest brand in Amer’s portfolio.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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ArticleNike scores mixed feedback from NFL Super Bowl ad
Nike’s “You Can’t Win, So Win” ad during Super Bowl broadcast, did not land a decisive victory for the brand.
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ArticleUnder Armour’s operating income in Q4 slipped by 81%
“We’re dedicated to strengthening our brand with the understanding that this journey is not a sprint, but a marathon that requires resilience and thoughtful strategy,” President Kevin Plank told analysts.
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ArticleColumbia reports a 21% gain in operating income FY24
Columbia Sportswear plans to revamp marketing, review costs and expand globally to counter a challenging FY24.
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ArticleCan Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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ArticleVF Corp. transition for Vans’ business moving forward
The parent company will reveal more about its strategy for Vans at an investor day on March 6. In detailing Q3 results, President and CEO Bracken Darrell said the company is continuing to expand into different forms of demand creation and action sports.
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ArticleSport 2000 reports steady growth despite market challenges in 2024
Specialists and the running category drove growth for the retailer alliance Sport 2000 in 2024.
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ArticleBetter and better sales at All for Padel
All for Padel, license holder for Adidas padel products, has now twice increased its revenue forecasts for full-year 2024, according to CMDsport.
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ArticleAdidas to streamline business, cut HQ positions
Just after Adidas reported better-than-forecast preliminary results for Q4 that included 19 percent sales growth, the company confirmed that there will be layoffs at the company’s headquarters.
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ArticleTrump’s many executive orders – and some potential effects
US President Trump has already issued a number of executive orders (EOs) since his recent swearing-in. Join us for a selective review.
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ArticlePreliminary 2024 report from Adidas shows double-digit growth to €23.7bn
Adidas reported “better-than-expected” fourth-quarter results, which rose 24 percent in euros to €5,965 million from €4,812 million.
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ArticleAdidas to replace Puma in new track and field partnership
Adidas will put their stripes on the athletes of the Norwegian track and field national team for the coming eight years.
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ArticleJD Sports warns on profit again as rivals discount stock
JD Sports has issued its second profit warning in two months, citing heavy discounting among market rivals.
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ArticleAdidas takes up racing battle with Puma – joins F1 team
Puma gets company in the F1 business as big brother Adidas joins the racing circus and partners with the Mercedes-AMG Petronas team.
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ArticleNike has a tough run as Q2 results show Ebit down 26%
“This isn’t going to be easy, but we’re ready for the challenge.” Ebit is down 26 percent, after three seasons of loss, but Nike CEO Hill sees light at the end of a long tunnel.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleSix years on, UA retells its ‘story’ to investors
Its founder back at the helm, the American “sports house” seeks to streamline operations and increase profit by bringing everything back to its logo and its story.
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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ArticleBook chronicling the sporting goods industry is out now
Eugenio Di Maria’s comprehensive new book explores the evolution of the global sporting goods and outdoor industries. It provides insights for decision-makers.
