LATEST – Page 192
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News briefs
Castore and Andy Murray, the Scottish tennis player and an...
Castore and Andy Murray, the Scottish tennis player and an investor in the brand, have launched a co-branded sustainable apparel line for tennis and lifestyle. Murray bought an undisclosed stake in Castore in March, in addition to signing an £8 million (€0.75m-$0.83m) agreement to be its global ambassador. The new ...
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News briefs
The Lycra Company, established earlier this year as the owner...
The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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News briefs
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is...
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is introducing a new corporate design, wordmark and logo. The central element is dynamic lettering with precise lines, developed by hand by the Swiss agency Oeriginal Marke & Kommunikation. The “S” in the new logo symbolizes a downhill skier and is ...
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Arc'teryx has announced the launch of the new Arc'teryx Trips...
Arc'teryx has announced the launch of the new Arc'teryx Trips program, featuring journeys to remote destinations. Through this new program, Arc'teryx will give participants access to wild places around the world. For its first edition, scheduled for the summer and autumn of 2020, the program will include 11 guided, small-group ...
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Short stops
Cobra Golf has signed up Jason Dufner, the five-time PGA...
Cobra Golf has signed up Jason Dufner, the five-time PGA Tour winner, to a multi-year equipment contract that will see him use Cobra's irons, woods, wedges and a branded staff bag
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Short stops
Adidas has unveiled the Uniforia, the official match ball for...
Adidas has unveiled the Uniforia, the official match ball for Uefa Euro 2020, named in honor of the unity and the euphoria that football can bring, the brand explained
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News briefs
Adidas has introduced the second generation of the FutureCraft Loop,...
Adidas has introduced the second generation of the FutureCraft Loop, its first 100 percent recyclable shoe. Like its predecessor, the second-generation shoe is also a 100 percent recyclable performance running shoe, but is created using a mix of raw materials and recycled components from the first-generation shoe. This means that ...
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ArticleGood sales momentum for Foot Locker
Foot Locker reported a 5.7 percent increase in comparable store sales for the third quarter ended on Nov. 2, indicating an improvement from the previous quarters as the increase for the first nine months of the year was only 3.8 percent. However, the management predicts that the increase on a ...
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Article
Lafuma is selling Eider
Lafuma has received a binding acquisition offer for its Eider brand from K2, the South Korean technical outdoor company.
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Article
Lululemon invests in a smart mirror start-up
Lululemon has joined in a just completed $34 million Series B funding round for a New York-based high-tech fitness start-up, Mirror, which launched a smart full-length LCD mirror in September of last year. The display can be used as an interactive home gym, with live and on-demand fitness classes. Taking ...
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Article
Strong progress for Fila in Europe
Like Puma and Champion, Fila continues to grow faster than much bigger sports brands like Nike, Adidas and Under Armour. The Italian heritage sports brand’s momentum remained particularly strong in Europe during the third quarter of 2019, as Fila Korea’s licensing royalties from the region surged by 59.3 percent to ...
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Article
Kjus and new clubs boost Acushnet’s results
After a disappointing second quarter, hampered by lower sales of Titlest golf clubs, Acushnet bounced back in the third quarter thanks to a strong performance from new products and the addition of the Kjus brand of premium functional apparel. The net income of the company, which is controlled by Fila ...
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Article
Mizuno posts mixed results
Sluggish sales of sporting goods in Japan weighed on Mizuno’s sales for the first half of its fiscal year through September. They fell by 1.7 percent from the year-ago period to 85.5 billion yen (€708.8m-$784.2m), but they recorded increases in constant currencies in North America, the EMEA region and Australia, ...
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Article
Strong gains at Alpargatas
The new owners of Alpargatas moved its head office to less expensive premises in São Paulo with a more collaborative layout during the month of August.
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Article
Under Armour boosts Vulcabras’ results
Vulcabras has reported a sales increase of 11.6 percent to 359.4 million Brazilian reais (€76.4m-$84.2m) for the third quarter of 2019, thanks in part to the higher-prices shoe that the company is selling with the Under Armour brand name in Brazil under its new contract with the American company. The ...
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Article
Dorel Sports posts 14.2% sales increase
Dorel Sports, a division of Dorel Industries, registered revenues of $250.3 million for the third quarter ended on March 31, representing a 14.2 percent increase from the same quarter a year earlier, driven by strong performances at the Cycling Sports Group (CSG). Cannondale’s new line-up is driving CSG success, the ...
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Article
China tariffs affect Thule
The additional 15 percent duties imposed by the U.S. in July on a variety of products coming from China have led several U.S. retailers to reduce their inventories and to some extent resulted in higher prices that have impacted consumer spending, said the Thule Group to explain a 2.0 percent ...
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News briefs
Nordica has launched a new campaign entitled “It's Family Time,”...
Nordica has launched a new campaign entitled “It's Family Time,” which features a series of five short videos celebrating the role of skiing in families. The emotional videos show how skiing brings people and families together, creating lasting memories. Each episode in the series is told from a different point ...
