LATEST – Page 204
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News briefs
Puma has signed a long-term endorsement deal with Karsten Warholm,...
Puma has signed a long-term endorsement deal with Karsten Warholm, the current world champion in the 400-meter hurdles. Now 23, the Norwegian athlete began with the octathlon and decathlon, winning gold at the World Youth Championships in 2013 and silver at the European Junior Championships of 2015 before taking the ...
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News briefs
Adidas is going to replace Nike as the sponsor of...
Adidas is going to replace Nike as the sponsor of the Boca Juniors football club in Argentina, reportedly paying $100 million over the next ten years. It will also pay additional bonuses for victories and royalties on the sale of jerseys. Adidas is also the sponsor of a rival Argentinian ...
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News briefs
Adidas has come up with a new video ad, titled...
Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which ...
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News briefs
Fanatics has signed a long-term partnership deal with the Union...
Fanatics has signed a long-term partnership deal with the Union of European Football Associations (Uefa) that will see the company handle the merchandising and official fan shop for the events of Uefa's national teams. The deal is set to cover the Euro 2020 tournament, the Nations League Finals, the European ...
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News briefs
Lotto Sport Italia has signed endorsement deals with two Spanish...
Lotto Sport Italia has signed endorsement deals with two Spanish pádel champions, Franco Stupaczuk and Matías “The Warrior” Diaz Sangiorgio. The two athletes have been partners on the World Pádel Tour (WPT) since last year. Diaz, 40, has been a professional player for 13 years and has won seven WPT ...
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News briefs
Ping, the American manufacturer of golf equipment, has signed an...
Ping, the American manufacturer of golf equipment, has signed an endorsement deal with Wilco Nienaber. The 19-year-old South African golfer already had an endorsement deal with Opal Sports, a local distributor of Ping products. Nienaber, who has just made his professional debut on the European Challenge Tour, is known for ...
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News briefs
Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Vans has launched its loyalty program, Vans Family, in the...
Vans has launched its loyalty program, Vans Family, in the U.K. The casual-footwear brand introduced the program in the U.S. in February 2018. Since then, the platform has signed up more than eight million members, who receive access to exclusive contests, sneak previews of upcoming releases and other experiences.
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News briefs
The new face of Adidas x Stella McCartney for its...
The new face of Adidas x Stella McCartney for its autumn/winter 2019 collection is Grimes, the 31-year-old Canadian singer and environmental activist. The artist previously collaborated with McCartney in 2016, when she joined Madonna's daughter and Amanda Stenberg in a video to promote McCartney's Pop perfume.
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News briefs
Opro, the British mouthguard specialist, has signed up Danielle Lappage...
Opro, the British mouthguard specialist, has signed up Danielle Lappage as its first wrestling brand ambassador. Born in Canada, Lappage has been a gold and silver medalist at the Commonwealth Games and silver medalist at the World Championship, among other achievements.
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News briefs
The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
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News briefs
Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
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Short stops
Speedo has announced its continued partnership with Invictus UK for...
Speedo has announced its continued partnership with Invictus UK for the Invictus UK Trials Sheffield 2019, the swimming event taking place until July 26
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News briefs
Anta Sports has become a member of the Better Cotton...
Anta Sports has become a member of the Better Cotton Initiative, a non-profit organization that promotes better standards in cotton farming and practices across more than 20 countries. Anta is the first sportswear firm in China to join BCI.
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News briefs
Adidas and Under Armour have been recognized at the fifth...
Adidas and Under Armour have been recognized at the fifth annual ESPN Sports Humanitarian Awards. Adidas won the first Sports Sustainability Leadership Award while UA won the Corporate Community Impact Award. The awards were handed out at The Novo, an indoor club located at L.A. Live in downtown Los Angeles, ...
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News briefs
Adidas and Nike are in the top five of the...
Adidas and Nike are in the top five of the Better Cotton Initiative (BCI)'s leaderboard for 2018, at the fourth and fifth place, respectively. The BCI is the Geneva-based body that campaigns for increased production and consumption of “more sustainable cotton.” Fifteen companies featured on its 2018 leaderboard, a table ...
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Short stops
Saucony is the new sponsor of The British Milers Club,...
Saucony is the new sponsor of The British Milers Club, an athletic organization for middle-distance athletics, in a deal that will run until the end of the 2022 season
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Article
Innovation and digitalization fuel Nike’s 11% growth
Surpassing the management's expectations, Nike reported a broad-based sales increase of 11 percent on a currency-neutral basis for the financial year ended on May 31, driven by innovations, the group's “consumer direct offense” initiative and other aspects of its strategic transformation.In reported dollars, this meant an increase of 7 percent ...
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Article
Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Article
Silhouette launches its own sports eyewear line as Marcolin takes over its Adidas license
The Marcolin group announced a licensing agreement with the Adidas Group for the design, development, manufacturing and distribution of two lines of eyewear that will reach the market early next year. A spokesperson for the Italian company said that the agreement is global, but there is an apparent discrepancy about ...
