LATEST – Page 207
-
News briefs
VF Corp. has entered into a partnership with Tmall, the...
VF Corp. has entered into a partnership with Tmall, the Chinese B2C e-commerce platform and marketplace owned by Alibaba Group. VF is hoping to glean insights into the Chinese market in terms of buyers, growth opportunities, product design and assortment. This is not the American company's first collaboration with the ...
-
News briefs
Under Armour plans to open its first store in the...
Under Armour plans to open its first store in the Nordic countries in September. It will be located in Stockholm's Mall of Scandinavia, which is right next to the Swedish National football stadium, Friends Arena. At a little over 200 square meters, the store will display the breadth of the ...
-
News briefs
NikeLab and the designer Virgil Abloh have launched the Chicago...
NikeLab and the designer Virgil Abloh have launched the Chicago Re-Creation Center at 673 de N. Michigan Avenue. Slated to run during the summer, from May 31 to July 28, this “cultural hub” is intended to provide mentorships and workshops for the young in Abloh's hometown as well as exclusive ...
-
News briefs
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has...
Jeff Wilke, Amazon's chief executive of consumer operations worldwide, has announced that his company should be delivering packages with drones “within months.” Speaking at Re:Mars – the e-tail behemoth's conference on machine learning, automation, robotics and space, held on June 4-7 in Las Vegas – Wilke said that Amazon's latest ...
-
Short stops
Nike plans to open its first European House of Innovation...
Nike plans to open its first European House of Innovation in Paris, at 79 avenue des Champs-Elysées, in December
-
News briefs
Adidas, Foot Locker and Game of Thrones have teamed up...
Adidas, Foot Locker and Game of Thrones have teamed up for the release of a limited edition of shoes, called the Game of Thrones x Adidas Ultra Boost Collection. The limited edition takes inspiration from characters in the HBO series and includes six color combinations that pay homage to them. ...
-
News briefs
Adidas and Ikea are collaborating to develop new home fitness...
Adidas and Ikea are collaborating to develop new home fitness solutions, with the purpose of increasing the number of “active homes” in which people can work out. Designers and product developers from both companies paid a visit to the homes of people in London, New York, Chicago and Shanghai in ...
-
News briefs
Brandplus is the new footwear licensee of O'Neill. The cooperation...
Brandplus is the new footwear licensee of O'Neill. The cooperation started with this year's spring/summer 2019 season. Pointbreak, a subsidiary of Brandplus, has the licensing rights for the member states of the European Union, Russia, Norway, Serbia, Switzerland, Lichtenstein, Monaco, Kosovo, Macedonia, Bosnia-Herzegovina, Montenegro and Turkey. Brandplus was created in ...
-
News briefs
Ecco Golf has been awarded a Red Dot Award for...
Ecco Golf has been awarded a Red Dot Award for its S-Lite golf shoe. The Red Dot awards look at products from nearly 50 categories, and honor products for their excellence in design. The S-Lite is described as the lightest leather golf shoe that Ecco Golf has ever produced. The ...
-
News briefs
New Balance has partnered with Genies, the maker of digital...
New Balance has partnered with Genies, the maker of digital avatars, for the release of its Fresh Foam Roav shoe. The Genies app allows users to create their idealized selves by choosing from thousands of personality types, eye color, hair style and other features, and now also from New Balance ...
-
Short stops
Mizuno JPX919 Hot Metal irons have been honored as “Most...
Mizuno JPX919 Hot Metal irons have been honored as “Most Wanted” game improvement irons of 2019 by MyGolfSpy.com
-
Short stops
TaylorMade has announced a collaboration with Peter Millar, the premium...
TaylorMade has announced a collaboration with Peter Millar, the premium American lifestyle brand, on a new range of performance golf apparel
-
News briefs
Nike has taken the Outdoor Grand Prix at the Cannes...
Nike has taken the Outdoor Grand Prix at the Cannes Lions International Festival of Creativity. The jury for the French awards in communications, advertising and marketing was delighted with the “Dream Crazy” campaign that Nike put together with its longstanding ad agency, Wieden + Kennedy of Portland, Oregon. The ad ...
-
News briefs
SportScheck, the leading German sporting goods retailer, will organize running...
SportScheck, the leading German sporting goods retailer, will organize running events in 17 German cities including Hamburg, Munich, Cologne and Berlin over the next six months. Under Armour will be the main sponsor of the events. SportScheck will combine the events with various “digital challenges” via its MapMyRun app. Users ...
-
News briefs
Expanding its digital marketing operations, Uhlsport launched a blog with...
Expanding its digital marketing operations, Uhlsport launched a blog with a focus on goalkeepers on June 6. According to the German company, almost half of the goalkeepers playing in German first-league football clubs are partners of Uhlsport. The blog features a combination of news on top goalkeepers and football teams ...
-
News briefs
Spyder has renewed and expanded its sponsorship of the U.S....
Spyder has renewed and expanded its sponsorship of the U.S. Ski Team through the year 2023. The American sportswear company has been the team's exclusive supplier of official apparel since 1989. It will be designing and supplying men's and women's uniforms not only for the Alpine team, as before, but ...
-
News briefs
Danny MacAskill, the mountain-biker known for combining urban and outdoor...
Danny MacAskill, the mountain-biker known for combining urban and outdoor styles, has signed a sponsorship deal with Adidas Outdoor. MacAskill has been wearing Adidas' Five Ten shoe brand for about a decade, but Adidas has decided to stop using the Five Ten brand name, and the athlete will now be ...
-
News briefs
BasicNet has announced a new multi-year partnership deal with Genoa...
BasicNet has announced a new multi-year partnership deal with Genoa C.F.C. taking the place of Lotto. Kappa had previously sponsored the Italian football club, in the late 1990s. Under the terms of the new agreement, the club's teams will be wearing products of BasicNet's brands including Kappa, Robe di Kappa, ...
-
News briefs
Macron is the new technical sponsor of the Zebre Rugby...
Macron is the new technical sponsor of the Zebre Rugby Club, the Italian professional rugby union team that competes in the Pro14 and EPCR Challenge Cup competitions. The club, which was founded in 1973, is based in Parma, in Italy's northwest.
-
Short stops
Puma has signed an endorsement deal with Armand “Mondo” Duplantis,...
Puma has signed an endorsement deal with Armand “Mondo” Duplantis, the 19-year-old pole vaulter who holds the Under-20 record of 6.05 m
