LATEST – Page 226
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News briefs
Adidas and Nike were among the 237 brands that generated...
Adidas and Nike were among the 237 brands that generated sales of more than 100 million yuan renmimbi (€12.6m-$14.4m) at Alibaba's Single's Day consumption festival on Nov. 11. New Balance was also a winner with 60,000 pairs of shoes ordered during a pre-sales program. Overall, consumers placed orders for a ...
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News briefs
Nike has inaugurated its flagship store in New York City,...
Nike has inaugurated its flagship store in New York City, dubbed as “House of Innovation 000.” The six-level space, including a below-street-level floor, covers around 68,000 square feet on the corner of Fifth Avenue and 52nd Street. The store has been designed to offer services that are highly customizable and effortlessly ...
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News briefs
Adidas has filed suit in South Florida District Court against...
Adidas has filed suit in South Florida District Court against a further 200 websites for the sale of counterfeit Yeezy, Adidas and Reebok shoes. It is seeking the seizure of their domains, the scrubbing of their URLs from search engines and $2 million in statutory damages per defendant.
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News briefs
Puma has introduced a limited-edition “Attack Pack” of its One...
Puma has introduced a limited-edition “Attack Pack” of its One and Future 2.1 football boots, made for the most attacking players. The special camouflage versions feature a so-called “Digi-camo” graphic in green/white/black on the outsole, designed to confuse and disrupt opponents on the pitch, the brand explained. The Attack Pack ...
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News briefs
Under Armour will launch in early 2019 a new HOVR...
Under Armour will launch in early 2019 a new HOVR model, which will go under the name of UA HOVR Infinite. The shoe has been designed as an ultra-performance model for distance training. It has features such as a lightweight mesh upper, deep flex groove outsole, and 3D molded sock liner. The shoe ...
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News briefs
Virat Kohli has released his first sneaker, which is a...
Virat Kohli has released his first sneaker, which is a collaboration between his brand one8 and Puma. The unisex sneaker is called the Puma Basket Classic one8, and is a new interpretation of the Puma Basket Classic. The Indian international cricketer worked closely with Puma through the entire creative process. ...
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News briefs
Kjus has launched the first ski jacket featuring an electronic,...
Kjus has launched the first ski jacket featuring an electronic, user-controlled textile membrane, which is said to move sweat away ten times faster than a conventional membrane. The garment is a jacket from the brand's 7Sphere skiwear collection. The jacket integrates a technology called Hydro Bot, developed by Osmotex, which ...
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News briefs
Myant, a start-up company from Toronto, has launched on Kickstarter...
Myant, a start-up company from Toronto, has launched on Kickstarter a crowdfunding campaign to bring to market a product called Skiincore, a new smart, self-heating and wire-free base layer concept comprising separate top and leggings. Skiincore features a conductive yarn that holds 18 watts of heating power from a battery, ...
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News briefs
The Austrian-based Löffler brand of sports clothing has been awarded...
The Austrian-based Löffler brand of sports clothing has been awarded the state prize for innovation for its so-called “hotBOND technology,” which allows the ultrasonic welding of parts into a garment. Reflecting points can now be incorporated in these welded joints in order to provide more safety for athletes. The Austrian ...
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News briefs
Sherpa Adventure Gear is launching a special limited collection of...
Sherpa Adventure Gear is launching a special limited collection of cardigans that use a 50-50 blend of yak wool and merino wool. The blend is said to be finer than cashmere. The sweaters are made one by one on looms by a women's collective in Nepal. Each sweater is numbered, ...
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News briefs
W.L. Gore won three Gear of the Year Awards from...
W.L. Gore won three Gear of the Year Awards from the Runner's World magazine. The three products are its Gore-Tex Invisible Fit Footwear and its Gore R7 Gore-Tex ShakeDry hooded jacket and stretch jacket. Earlier this year, the Gore C7 Gore-Tex ShakeDry stretch jacket had already received a similar award ...
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Short stops
Polartec says it has developed the first performance fleece specifically...
Polartec says it has developed the first performance fleece specifically designed for running apparel in collaboration with Tracksmith
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Short stops
Spyder has started to use Gore-Tex membranes with the current...
Spyder has started to use Gore-Tex membranes with the current autumn/winter collection
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News briefs
Adidas is said to be close to signing a record-breaking...
Adidas is said to be close to signing a record-breaking €1.1 billion sponsorship contract with the Real Madrid club for the next ten years. The deal would guarantee a minimum of €110 million per year, up strongly from the current fee of €38.7 million and way above the €85 million ...
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News briefs
Nike and the English Premier League have announced a six-year extension...
Nike and the English Premier League have announced a six-year extension to their existing partnership to the end of the 2024/25 season. The partnership, which started back in 2000, includes the official Premier League ball, of which the current ball is the 15th iteration. Under the deal, Nike will also continue ...
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News briefs
Converse has signed an endorsement deal with Kelly Oubre Jr.,...
Converse has signed an endorsement deal with Kelly Oubre Jr., a basketball forward for the Washington Wizards. This is Oubre's second such endorsement. He is to wear Nike sneakers on-court and Converse sneakers and apparel off-court. Nike acquired Converse out of its bankruptcy in 2003, the same year when Converse ...
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News briefs
The Tecnica Group has announced that its Blizzard, Tecnica and...
The Tecnica Group has announced that its Blizzard, Tecnica and Nordica brands will be sponsoring the 2021 FIS Alpine World Ski Championships, hosted by Cortina d'Ampezzo, in Italy's Dolomites. The announcement was made at Milan's Triennale on Nov. 15, on the occasion of the presentation of the 2021 championships. The ...
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News briefs
Reebok has announced a new partnership with Cardi B. Full...
Reebok has announced a new partnership with Cardi B. Full details of the collaboration with the American rapper, including the duration of the partnership, have not been released. Meanwhile, to announce the partnership, Cardi B has been featured on social media and ads wearing Reebok apparel as well as the ...
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News briefs
Arena has signed a sponsorship deal with Farida Osman, whom...
Arena has signed a sponsorship deal with Farida Osman, whom the Association of National Olympic Committees has called the “Best Female Athlete from Africa.” Born in the U.S. but raised in Cairo, Osman was a synchronized swimmer before she began racing. In 2007, at the age of 12, she won ...
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News briefs
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to...
Rossignol has added Marina Martínez Lobo of Alicante, Spain, to its roster of athletes this year's World Padel Tour. Aged 15, Martínez Lobo has already been a junior and multiple-time regional champion in paddle tennis. In 2017 she was world champion for Spain in the under-14 category.
