LATEST – Page 231
-
News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
-
News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
-
News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
-
News briefs
Puma has collaborated with Polaroid for the relaunch of its...
Puma has collaborated with Polaroid for the relaunch of its RS-100 sneaker and the launch of a new sneaker model, the RS-0. The RS-0 sneaker has an upper constructed of white leather, reflective laces and Polaroid's iconic color spectrum on the tongue as well as a contrasting black midsole to ...
-
News briefs
The Adidas Group has appointed Mediacom, which is part of...
The Adidas Group has appointed Mediacom, which is part of the WPP group, for its global media business from September. The two hubs for the global business will be London for Adidas and New York City for Reebok, with Mediacom staff also positioned around key focus locations for the brands ...
-
News briefs
Adidas has announced the early renewal of its long-standing partnership...
Adidas has announced the early renewal of its long-standing partnership with the German Football Association (DFB) to 2026. The move was described as a demonstration of trust in the German football team, despite its defeat in the recent World Cup, and as a sign of support for the promotion of ...
-
News briefs
Adidas has launched the Tango app for the football community,...
Adidas has launched the Tango app for the football community, and as a rallying point for participants in the Tango League, a grassroots football competition. The group said that the app became available on Sept. 3 in the U.S., the U.K., Germany, France and Spain, to help football enthusiasts ...
-
News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
-
News briefs
Macron has replaced Jako as the sponsor of a German...
Macron has replaced Jako as the sponsor of a German football club, Hannover 96, through a six-year contract. In its domestic market, the Italian company is currently sponsoring a total of five first-division football teams, more than any other sports brand, although the big properties are taken by the majors. ...
-
News briefs
Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
-
News briefs
New Balance will be using artificial intelligence technology on the...
New Balance will be using artificial intelligence technology on the first day of New York Fashion Week, Sept. 6, to spot people who are wearing garments that make them stand out from the crowd. The sneaker brand will do it through Real Time Exception Spotting, a computer vision technology that ...
-
News briefs
Polar has appointed Vicky Holland as a sporting ambassador for...
Polar has appointed Vicky Holland as a sporting ambassador for the brand. She will front a campaign for the brand's wearable fitness products. The Olympic triathlete medalist is currently ranked second in the overall World Triathlon Series (WTS) standings. Holland won a Bronze medal at the Rio Olympic Games in ...
-
News briefs
Under Armour's collaboration with Dwayne Johnson, the American actor also...
Under Armour's collaboration with Dwayne Johnson, the American actor also known by his wrestling ring name of “The Rock,” has achieved top ranking among best-matched celebrity-brand endorsements in the fashion and retail sectors, according to a study from Spotted. The collaboration had the highest-scoring endorsement deal among all the Fashion ...
-
Short stops
Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
-
Short stops
Joma will be the new sponsor of a major French...
Joma will be the new sponsor of a major French handball team near Paris, the US Ivry Handball
-
Short stops
Mizuno will sponsor another French handball team, Chambéry Savoie Mont...
Mizuno will sponsor another French handball team, Chambéry Savoie Mont Blanc, for the next three years
-
Short stops
Puma has signed up a new NBA draft basketball player,...
Puma has signed up a new NBA draft basketball player, Kevin Knox of the New York Knicks
-
Article
Adidas Group raises profit margins
Sharp sales increases in China and North America bolstered the Adidas Group's turnover and profits in the second quarter, but it was affected by a faster than projected slowdown in Europe and declining sales for the Reebok brand.The group reported a 4.4 percent sales increase to €5,261 million for the ...
-
Article
Adidas appoints new European leader after a slowdown in the region
The Adidas Group has replaced its management in Western Europe, due to unspecified distribution issues that apparently caused it to slow down more rapidly than anticipated in the company's second-largest regional market in the second quarter.Arthur Hoeld, who previously helped to build up Originals for the Adidas brand, was appointed ...
-
Article
Vulcabras recovers in women’s shoes, works with Under Armour
Vulcabras Azaleia, which derives most of its revenues from the affordable Olympikus brand of sports shoes, has announced the start of negotiations for the acquisition of Under Armour's five-year-old Brazilian sales subsidiary. Under a joint licensing and operating agreement, Vulcabras will become the exclusive distributor and licensee of the American ...
