LATEST – Page 247
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News briefs
Umbro has signed a contract to be the official supplier...
Umbro has signed a contract to be the official supplier of jerseys for the Reggae Boyz (sic) of the Jamaican football team, taking the place of Romai Sports, a sports brand based in the United Arab Emirates. The contract, which is reportedly worth $4 million, will run from 2018 through ...
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This month Stadium began sponsoring FC St. Pauli, the well-known...
This month Stadium began sponsoring FC St. Pauli, the well-known football club in Hamburg. The Swedish sports retailer entered the German market in 2014 with a store in the city. It plans to organize two events with the FC St. Pauli next year, focusing on sustainability. One of the events ...
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News briefs
Roxy has announced that Tess Ledeux has joined the brand's...
Roxy has announced that Tess Ledeux has joined the brand's roster of testimonials. In 2017, at the age of 14, the athlete won a gold medal in slopestyle at the Freestyle Ski and Snowboarding World Championships in Sierra Nevada, Spain, where she competed for France. Also in 2017, she won ...
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News briefs
O'Neill, the action sports brand, has signed a sponsorship deal...
O'Neill, the action sports brand, has signed a sponsorship deal with the Bavarian snowboard team for the winter 2017/18 season. All the members of the team - 19 children and young adults aged between 10 and 15 - will be supplied with O'Neill apparel. The team participates in various freestyle, ...
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Adidas has signed a ball sponsorship contract with the Austrian...
Adidas has signed a ball sponsorship contract with the Austrian Football Association for three years, starting with the 2018/19 season
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Puma has re-signed the Senegalese Football Federation for a four-year...
Puma has re-signed the Senegalese Football Federation for a four-year term for a reported €2.5 million per year
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Joma has signed a contract to dress up Spain's national...
Joma has signed a contract to dress up Spain's national men's and women's handball teams, which are respectively known as the Hispanics and the Warriors, for an undisclosed duration starting in 2018
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Head will be the official supplier of Spain's Royal Tennis...
Head will be the official supplier of Spain's Royal Tennis Federation for the next three years
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Head will be the technical sponsor of the six ski...
Head will be the technical sponsor of the six ski races of the Audi Quattro Cup in Spain in 2018
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To support its diversification into activewear, Superdry will act as...
To support its diversification into activewear, Superdry will act as the official clothing supplier of the U.K. delegation at the Invictus Games, a paralympic-style event taking place next October in Sydney, Australia
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Ortovox has released a new film that illustrates the origin...
Ortovox has released a new film that illustrates the origin and the values of the brand
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Article
World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
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Article
Amazon launches private label activewear
Amazon has gone ahead with the launch of its private labels for sports products, with three brands at three distinct price points – at least one of them at price levels in the same range as some of the international brands sold by the online retailer.The three brands include Goodsport ...
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News briefs
As part of the partnership between Adidas and Zalando, customers...
As part of the partnership between Adidas and Zalando, customers can create their own sneakers through Zalando.de. This has been an option for several years on the Adidas brand's online store with Miadidas, which enables consumers to pick their own colors, materials and soles. That same option has become available ...
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News briefs
Adidas, Nike and Rapha Racing were among the winners this...
Adidas, Nike and Rapha Racing were among the winners this year at the International Retail Property Market (Mapic) in Cannes earlier this month. Nike was named “Retailer of the Year.” Adidas' new flagship store on New York's Fifth Avenue was crowned for “Best Store Design.” Rapha's “clubhouse” cycling stores were ...
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News briefs
Kasper Rorsted, chief executive at the Adidas Group, was quoted...
Kasper Rorsted, chief executive at the Adidas Group, was quoted as saying in Bild am Sonntag during the weekend that the company would have a problem if one of its partners was found guilty of breaking the law. The quote was placed in the context of the Adidas group's partnership ...
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News briefs
After confirming the high degree of its reputation in Norway...
After confirming the high degree of its reputation in Norway through a survey among retailers and customers, Rottefella has decided to launch its first full-fledged collection of clothing. The Norwegian brand of cross-country ski bindings says the new brand-building initiative will not be restricted to apparel for Nordic skiing. The ...
