LATEST – Page 263
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Under Armour has signed an endorsement contract with Aisha Praught...
Under Armour has signed an endorsement contract with Aisha Praught Leer, the middle-distance Olympic champion from Jamaica
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Adidas has signed up Myles Garrett, who was made the...
Adidas has signed up Myles Garrett, who was made the N° 1 pick in the 2017 NFL draft by the Cleveland Browns
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Skechers is returning as the official running shoe of the...
Skechers is returning as the official running shoe of the Ironman European Tour this year, with an on-site presence at 35 events in 15 markets
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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Adidas and the Dutch field hockey association are extending their...
Adidas and the Dutch field hockey association are extending their partnership until at least the end of 2020
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Nike has signed up a Chinese basketball player, Guo Ailun,...
Nike has signed up a Chinese basketball player, Guo Ailun, for the Jordan brand in a deal that is reportedly worth $1.4 million per year
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Kempa will outfit the German TV Rottenburg volleyball team from...
Kempa will outfit the German TV Rottenburg volleyball team from the 2017/18 season
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VF Corp. has announced the release of its first-ever Animal...
VF Corp. has announced the release of its first-ever Animal Derived Materials Policy, which includes the commitment to progressively ban the use of fur, angora or exotic leather in its brands' products. The policy has been developed in partnership with The Humane Society of the United States and Humane Society ...
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Asics has extended its 25-year-old sponsorship of the Italian Athletics...
Asics has extended its 25-year-old sponsorship of the Italian Athletics Federation through the 2020 Olympics in Tokyo
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Under Armour grows by more than 50% abroad
As expected, Under Armour reported its first loss since going public, although it was lower than what analysts had expected. It amounted to $2,272,000 for the period compared with a net profit of $19,180,000 in the same quarter a year ago. The gross margin fell by 0.7 percentage points to ...
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Adidas projects continued expansion in China
The Adidas Group is projecting another year of double-digit sales expansion in Greater China as it invests to build up a network of 12,000 Adidas stores by 2020, the company said during a trip to China by Kasper Rorsted, its chief executive since October.The brand currently has more than 10,000 ...
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Columbia is worried about its U.S. clients
Due to the unstable situation in the U.S. retail market, Columbia Sportswear has slightly downgraded its guidance for the full financial year. It predicts that sales will gain 3 percent and that net profit will range from $192 million to $199 million, compared with sales of $2.38 billion and earnings ...
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Amer ramps up omni-channel investment
Amer Sports is ramping up investments in its omni-channel strategy to deal with changes that have weakened the U.S. market. The group suffered a decline in underlying operating profit for the first quarter and its earnings were hit by unfavorable hedging rates.Heikki Takala, Amer's chief executive, explained in a conference ...
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Sequential Brands has appointed Karen Murray as its new chief...
Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF ...
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The Girona football club and Umbro have agreed that the...
The Girona football club and Umbro have agreed that the British brand will outfit the Catalan team for at least two years starting with the 2017/18 season, the club announced last week. This could turn into an opportunity for Umbro to appear in La Liga, since Girona FC is currently ...
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The German football league has astonished football specialists by teaming...
The German football league has astonished football specialists by teaming up with Derbystar as the official ball supplier for the Bundesliga and the Bundesliga 2 from the 2018/19 season and for four years, replacing Adidas. Derbystar is an established German brand that has been owned since 1991 by Select, a ...
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Joma is the official supplier of the umpires, line judges...
Joma is the official supplier of the umpires, line judges and ball kids at the Barcelona Open tennis tournament, which started on April 21
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Rose Lavell, the N° 1 draft pick in the National...
Rose Lavell, the N° 1 draft pick in the National Women's Soccer League of the U.S. is the first female football player sponsored by New Balance
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Inditex says that its sports apparel line, launched three years...
Inditex says that its sports apparel line, launched three years ago in its Zara stores, has failed to meet expectations, but it’s not clear whether the group is taking it out of the market
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To celebrate Earth Day, which was on April 22, Adidas...
To celebrate Earth Day, which was on April 22, Adidas said it will launch three new models of tennis shoes on May 10 that are made with plastic waste thrown into the ocean. The initiative is part of the brand's new two-year partnership with Parley for the Oceans. Each of ...
