LATEST – Page 264
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News briefs
The Adidas Group has teamed up with Carbon, a U.S....
The Adidas Group has teamed up with Carbon, a U.S. start-up company, to make running shoes featuring midsoles produced with light and oxygen, which may be manufactured on a large scale. The first batch of 5,000 shoes to be made as part of the Futurecraft 4D project should hit the ...
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VF Corp. is integrating its Lucy brand of activewear and...
VF Corp. is integrating its Lucy brand of activewear and its 44 single-brand stores in the U.S. into the operations of The North Face
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Under Armour is laying off about two dozen employees of...
Under Armour is laying off about two dozen employees of Endomondo, its connected fitness operation in Copenhagen, according to the Baltimore Sun
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News briefs
Icebreaker has a new European head of wholesale, Udo Heyder....
Icebreaker has a new European head of wholesale, Udo Heyder. He comes from VF Corp. , where he spent nine years as area manager for Germany and Central Europe and then three years as international sales manager for Smartwool. Based at Icebreaker's European office in Munich, Heyderreplaces Ibrahim Can, who ...
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With Martin Schneider set to retire as chief information officer...
With Martin Schneider set to retire as chief information officer of VF Corp. at the end of this year, Sandra Harris, vice president of global business technology, will take over his position
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Decathlon has launched yet another private label, Subea, for underwater...
Decathlon has launched yet another private label, Subea, for underwater sports, from scuba diving to snorkeling and spear fishing. The products are developed in the port of Hendaye, on the Basque coast, which is already the head office for the Tribord brand of water sports products. The French retailer has ...
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News briefs
Skechers USA has launched a women's sneakers line called “You...
Skechers USA has launched a women's sneakers line called “You by Skechers,” an athleisure collection which combines the technologies from the brand's performance shoes with the lifestyle needs of modern young women. To promote the collection, Skechers has partnered with Koya Webb, a fitness model and vegan advocate; Sophie Jaffe, ...
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News briefs
Ecco has adopted Boa Technology's lacing system for two models...
Ecco has adopted Boa Technology's lacing system for two models of its Ecco Cage range of golf shoes. The system has already been used since 2006 by Footjoy and since 2011 by Adidas Golf.
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Dynafit has developed an ulttralight jacket for fast hiking, trail...
Dynafit has developed an ulttralight jacket for fast hiking, trail running, mountain skiing and other intense outdoor activities with Polartec's Thermal Pro fabrics and its Hardface technology
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News briefs
Athletes sponsored by Nike ended up as the three top...
Athletes sponsored by Nike ended up as the three top finishers among both men and women in the 121st edition of the Boston Marathon, which is sponsored by Adidas. They were followed by two men sponsored by Asics and Nike and by two women sponsored by Brooks and Adidas. Ahead ...
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News briefs
Adidas has announced a multi-year agreement with USA Rugby, the...
Adidas has announced a multi-year agreement with USA Rugby, the governing body for the sport in the U.S., which makes the brand the official kit supplier to all U.S. national teams. The global sportswear company will provide competition wear and training apparel for all age-group and representative squads. Headquartered in ...
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News briefs
New Balance has finalized a five-year agreement with the England...
New Balance has finalized a five-year agreement with the England and Wales Cricket Board (ECB) to become the official kit supplier to the ECB and the England cricket teams. The deal covers match and training wear for all men and women's England teams, including the Test, One-Day and T20 formats, ...
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News briefs
New Balance is set to take over in August from...
New Balance is set to take over in August from Umbro as the sponsor of FAI, the Irish national football team, according to The Irish Sun. The contract was apparently struck by Toplion, a sponsor of FAI that is also the distributor of both New Balance and Umbro in Ireland.
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News briefs
Despite its exit from the golf equipment market, Nike has...
Despite its exit from the golf equipment market, Nike has agreed another long-term endorsement deal with Rory McIlroy covering apparel, footwear and accessories. McIlroy indicated in a tweet announcing the partnership that it had been set for at least ten years and The Telegraph estimated that it was worth about ...
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News briefs
Joma has become the new supplier of jerseys, pants, socks...
Joma has become the new supplier of jerseys, pants, socks and training outfits for Arminia Bielefeld, replacing Sport-Saller, a German team sports brand that had the contract for the past 12 years. Joma will be supplying the men's team, the women's team and all junior teams. Arminia Bielefeld is a ...
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News briefs
Under a three-year deal, Garmin has become the official wearable...
Under a three-year deal, Garmin has become the official wearable technology partner of The Great Run Series, described as the biggest series of mass-participation running events in the U.K. The partnership started with the Great Ireland Run on April 9. The 2017 will end on Oct. 22 in Portsmouth.
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News briefs
Infront Sports & Media has signed a long-term partnership deal...
Infront Sports & Media has signed a long-term partnership deal with the Italian Golf Federation, which includes event management, marketing and digital rights of Italian flagship golfing events. The agreement will cover a total of 129 events, including 88 events of the Italian Pro Tour, 11 editions of the Italian ...
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News briefs
Dainese got a prize for excellence in innovation and leadership...
Dainese got a prize for excellence in innovation and leadership in this year's Le Fonti Awards in Italy. It also earned three Red Dot Design Awards for its Mugello R D-Air race suit, its AGV Pista GP R helmet and its new-generation Pro-Armor protective products.
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News briefs
Ortholite is inviting customers to follow the Ortovox Merino Story...
Ortholite is inviting customers to follow the Ortovox Merino Story on the internet and to win 25 Orovox Merino Cool Shirts. The online video prepared for the contest allows customers to see how the company's merino wool is sourced in Tasmania with high standards of animal welfare and subsequently processed ...
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Pearl Izumi has signed up as the exclusive sponsor of...
Pearl Izumi has signed up as the exclusive sponsor of USA Triathlon for cycling shoes and apparel as well as training apparel
