LATEST – Page 272
-
News briefs
Fendi, a fashion brand owned by LVMH that is famous...
Fendi, a fashion brand owned by LVMH that is famous for its luxurious fur coats, has launched a line of colorful winter sports apparel and accessories that combine technical and fashionable elements. The garments are being sold on its website and at selected retail stores in alpine ski resorts such ...
-
Short stops
Adidas put up for sale a limited number of 3D-printed...
Adidas put up for sale a limited number of 3D-printed running shoes on Dec. 15 in London, New York and Tokyo
-
Short stops
Burton is putting out a snowboard named after Muhammad Ali,...
Burton is putting out a snowboard named after Muhammad Ali, the famous boxing champion
-
Short stops
Ping is coming out with a technically advanced line of...
Ping is coming out with a technically advanced line of polo shirts that use Coolmax All Season fabric technology
-
Short stops
Perry Ellis International has extended its seven-year-old licensing agreement for...
Perry Ellis International has extended its seven-year-old licensing agreement for Callaway brand apparel, which covers the Americas, Europe, the Middle East Africa
-
News briefs
Under Armour, Fanatics and Major League Baseball (MLB) have signed...
Under Armour, Fanatics and Major League Baseball (MLB) have signed a 10-year partnership that makes Under Armour (UA) the official uniform provider to MLB. The agreement marks UA's first-ever uniform deal for a professional league. The partnership will begin in the 2020 MLB season. Majestic Athletic, which has long been ...
-
News briefs
As part of its investments in the U.S. market, Adidas...
As part of its investments in the U.S. market, Adidas has sealed an extension of its partnership with Kris Bryant, third baseman of the Chicago Cubs, the World Series champion. Bryant is also the 2016 National League MVP, and a two-time All Star player. Bryant is to continue taking part ...
-
News briefs
Puma has signed up Marc Bartra, a 25-year-old Spanish football...
Puma has signed up Marc Bartra, a 25-year-old Spanish football player who moved from FC Barcelona to the German Borussia Dortmund team in the summer. Joining another player sponsored by the brand in the team, Marco Reus, he will also act as ambassador for Puma's evoPower boots from next spring.
-
News briefs
Just eight months after signing a three-year partnership with Dryworld,...
Just eight months after signing a three-year partnership with Dryworld, a Canadian sports apparel and footwear supplier, Watford football club has switched to Adidas for at least three years, starting from next summer. The Premier League club's agreement with Dryworld was described as the largest ever obtained by the Hornets, ...
-
News briefs
Kempa has announced several new sponsorship deals. The German brand,...
Kempa has announced several new sponsorship deals. The German brand, which is owned by Uhlsport, will be the new official supplier of the Russian Handball Federation. The brand will also sponsor Robert Weber, the record-winning goalkeeper of the SC Magdeburg handball team, as well as Marius Steinhauser, who plays for ...
-
News briefs
Giordana Cycling Apparel has announced a new multi-year clothing agreement...
Giordana Cycling Apparel has announced a new multi-year clothing agreement with Orica-Bike Exchange, an Australian professional road-race cycling team that competes on the UCI World Tour. The team will be wearing Giordana clothing for all racing and training activities beginning in January 2017. The Italian brand will also supply the ...
-
News briefs
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS,...
Starting in 2017, Orica-Bike Exchange and its female counterpart, Orica-AIS, will be called Orica-Scott, following the signing of Scott Sports as new co-naming rights sponsor of the two Australian cycling teams. Scott has been their sponsor since 2012, when they started competing under the GreenEdge name.
-
News briefs
Bridgestone Golf has signed up Tiger Woods to a multi-year...
Bridgestone Golf has signed up Tiger Woods to a multi-year partnership agreement. Under the terms of the deal, the American golf star will exclusively play with and promote Bridgestone's golf balls. Woods will be featured in print, broadcast, digital and social marketing campaigns globally as a Bridgestone Golf ambassador. The ...
-
News briefs
An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
-
Short stops
TYR Sport is the new partner of British Swimming, starting...
TYR Sport is the new partner of British Swimming, starting Jan. 1
-
Short stops
Joma will be the official supplier of the Spanish Rugby...
Joma will be the official supplier of the Spanish Rugby Federation for the next five years
-
Short stops
Dakine has named John John Florence, the 2016 World League...
Dakine has named John John Florence, the 2016 World League men's surfing champion, to its surf team, with plans to put out a line of products named after him in March
-
Short stops
Reef has enrolled Hailee Steinfeld, a platinum recording artist who...
Reef has enrolled Hailee Steinfeld, a platinum recording artist who has been nominated for the Academy Awards, to be the face of its new Espace collection of women's sandals, due to be launched next spring
-
Short stops
Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA...
Ecco Golf has enrolled Smylie Kaufman, a 25-year-old American PGA pro golfer, as a brand ambassador
-
Short stops
Mund, the Spanish brand of sports socks, will present a...
Mund, the Spanish brand of sports socks, will present a new corporate identity at the Ispo Munich show in February
