LATEST – Page 278
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Article
Fila helps Anta to raise sales and margins
Anta Sports Products, the leading Chinese sports brand, posted strong results for the first six months of 2016, with revenues jumping by 20.2 percent ahead of the year-ago period to 6,140 million yuan renmimbi (€815.2m-$921.4m). The company, whose holdings include the rights to the Fila brand in China, Hong Kong ...
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News briefs
An Adidas veteran, Timo Pape, has joined Odlo International in...
An Adidas veteran, Timo Pape, has joined Odlo International in the new position of brand director, responsible for category management, design and marketing. He had been assisting Odlo in these areas and in communication since last year. After working for seven years at Adidas in Portland and Herzogenaurach, and two ...
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Under Armour sees outlet stores as a major priority for...
Under Armour sees outlet stores as a major priority for its development in Europe
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Thule has introduced the new EasyFold XT bike carrier, an...
Thule has introduced the new EasyFold XT bike carrier, an evolution of the EasyFold. The mounting of the new EasyFold XT on the towbar is said to require minimum effort thanks to the innovative coupling. Once the bikes are loaded, the trunk of the car remains accessible thanks to a ...
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News briefs
Sport-Tone, a French start-up based in Grenoble, has announced the...
Sport-Tone, a French start-up based in Grenoble, has announced the development of the first sports goggle that enables listening to music through bone conduction, which is the conduction of sound to the inner ear through the bones of the skull. The new goggle is called Stone and is composed of ...
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News briefs
Garneau got the 2016 Eurobike Award for its DreamFactory program,...
Garneau got the 2016 Eurobike Award for its DreamFactory program, which allows the customization of bikes, clothing and helmets with input from the final user. He or she can pick the color of the bike and a vinyl decal for the helmet. Much of the work is conducted in North ...
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News briefs
Engineers at Stanford University have announced the development of a...
Engineers at Stanford University have announced the development of a plastic-derived textile, which is said to cool the skin more efficiently than is possible with the natural or synthetic fabrics in clothes that we wear today. Describing their work in Science, the researchers of the Californian university said the new ...
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News briefs
Hi-Tec is launching an innovative shoe that indicates to...
Hi-Tec is launching an innovative shoe that indicates to the wearer where to turn left or right. The new Hi-Tec Navigator features a vibrating insole with haptic technology which communicates via a smartphone navigation app through Bluetooth. After entering a destination in the smartphone via this app, the shoe guides ...
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News briefs
Nike leads other brands when it is about understanding how...
Nike leads other brands when it is about understanding how consumers manage their social lives in the digital age, according to Vivaldi's 2016 Social Currency study. The consulting firm introduced the term “Social Currency” in 2010 as a measure of the brands' ability to fit into how consumers manage their ...
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News briefs
New Balance will replace Umbro as the sponsor of the...
New Balance will replace Umbro as the sponsor of the Everton football club in the U.K. The brand has also taken the place of Nike as sponsor of Kevin Mirallas, the Belgian champion who is playing for the British team.
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News briefs
Puma has struck an endorsement deal with Petr Cech, the...
Puma has struck an endorsement deal with Petr Cech, the goalkeeper at the Arsenal football club, who holds the record for the largest number of games with a clean sheet in the Premier League. The company says the former Czech national team's captain, who was previously with Adidas, is the ...
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News briefs
Mizuno has been named as Official Supplier of golf equipment...
Mizuno has been named as Official Supplier of golf equipment of the 2016 “British Masters supported by Sky Sports,” which will be hosted at The Grove in Hertfordshire, U.K., on Oct. 13-16. Mizuno will showcase its latest product ranges in the spectator village, and spectators will have an opportunity to ...
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News briefs
Speedo has announced on its Twitter account @SpeedoUSA that it...
Speedo has announced on its Twitter account @SpeedoUSA that it will no longer sponsor Ryan Lochte. During his recent participation in the Rio 2016 Olympics, the 32-year-old U.S. swimmer reported that he and three teammates were held up by armed robbers at a gas station after a night of partying, ...
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News briefs
Björn Borg has chosen Patrik Nilsson as the next Game...
Björn Borg has chosen Patrik Nilsson as the next Game Changer Ambassador for the brand. The 24-year-old athlete from Sweden is an Ironman record holder and two-time Ironman Champion. Nilsson is a former swimmer who later got into running, and then to triathlon. He holds the Swedish Ironman record of ...
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Short stops
Eniola Aluko, the England Lioness and Chelsea club striker, is...
Eniola Aluko, the England Lioness and Chelsea club striker, is the first female athlete in the U.K. who is being sponsored by Under Armour
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Fila has signed up a 27-year-old tennis player, Marin Cilic,...
Fila has signed up a 27-year-old tennis player, Marin Cilic, who is currently ranked 9th on the ATP World Tour
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Short stops
Elan has extended its sponsorship contract with Glen Plake, the...
Elan has extended its sponsorship contract with Glen Plake, the popular 51-year-old American freerider, who will act as brand ambassador and continue to participate in its R&D efforts
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Article
Amer Sports raises organic sales targets
Amer Sports has raised its target for organic growth, aiming to reach sales of €3.5 billion without acquisitions in 2020, with at least mid-single digit annual organic sales growth in constant currencies. The target issued last year called for the same level of sales to be achieved through a combination ...
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News briefs
Adidas has launched a new sub-category of apparel, Athletics, which...
Adidas has launched a new sub-category of apparel, Athletics, which is meant to be worn by athletes before and after their game or competition. This contemporary take on pre-game wear was launched at an event in New York last week with a U.S. track athlete, Tori Bowie, Andrew Wiggins of ...
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Article
Sports shoes rose faster than apparel in 2015, globally and in Europe
Fuelled by the growing popularity of sneakers used as casual footwear, the major sports brands performed much better in the footwear segment than in the bigger and more fragmented sports apparel market in 2015, according to an annual survey conducted by Sporting Goods Intelligence. The same happened in the previous ...
