LATEST – Page 285
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Under Armour will sponsor this year's One Championship mixed martial...
Under Armour will sponsor this year's One Championship mixed martial arts series in Southeast Asia this year
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Article
Buoyant Adidas group upgrades guidance
The Adidas Group has raised its guidance for full-year sales and profits after a 17 percent sales hike to €4.8 billion in the first quarter, amounting to an increase of 22 percent in constant currencies. Supported by a higher gross margin and operating margin leverage, the group's operating profit for ...
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Article
Puma and Adidas in legal imbroglio around soles and stripes
A court in Düsseldorf has rejected an attempt by Adidas to prohibit the sale of running footwear by Puma with a lightweight and bouncy sole that has some of the same characteristics as the Boost soles of the Adidas brand.Adidas filed for an injunction to halt sales of Puma's NRGY ...
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Under Armour grows sharply
Buoyed by Stephen Curry's performance and demand for his shoes, Under Armour achieved sharp rises in sales and profit for the first quarter, which encouraged it to upgrade its guidance for the full year.Sales leapt by 30.2 percent to $1,047.7 million, with a hike of 32 percent in constant currencies. ...
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Records were again smashed by Columbia Sportswear in the first...
Records were again smashed by Columbia Sportswear in the first quarter ended March 31, as sales increased by 10 percent to $525.1 million, up by 12 percent in constant currencies. The rise included sales growth of 7 percent to $51.3 million in Europe, the Middle East and Africa (EMEA), up ...
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Macron, the Italian company specializing in team uniforms, has launched...
Macron, the Italian company specializing in team uniforms, has launched a new, technical Macron Running collection of running clothes for the current spring/summer season. The diversification follows one year of research and development conducted with the technical support of Franca Fiacconi, the legendary Italian woman who won the New York ...
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Moncler is using RFID chips on all its products to...
Moncler is using RFID chips on all its products to allow consumers to verify their authenticity, starting with the current spring/summer collection. Consumers can check the alphanumeric code of the product on Moncler's website or use a smartphone app to scan the QR code built into the label.
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TomTom has introduced the TomTom Golfer 2, a sport watch...
TomTom has introduced the TomTom Golfer 2, a sport watch with a second-generation GPS that uses automatic shot detection to provide detailed post-round analysis of the game. The golfer can see key golf course data like distance to hazards and green, and keep track of the score, distance and time ...
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The 2016 edition of Skechers' GOrun 4 performance shoe has...
The 2016 edition of Skechers' GOrun 4 performance shoe has selected as “Editor's Choice” in the Runner's World magazine
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Under Armour is taking the sponsorship of the University of...
Under Armour is taking the sponsorship of the University of California at Berkeley from Nike, starting in July 2017. The 10-year deal is estimated to be worth $85.6 million. It calls for an annual investment of $8.3 million in product and cash in the California Bears compared with $2.15 million ...
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Nike is replacing Adidas as the sponsor of the University...
Nike is replacing Adidas as the sponsor of the University of Michigan's athletic department from next August. The 11-year contract is valued at $127.1 million. It gives Nike an option for a four-year extension.
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News briefs
Executives from Peak Sport Products, the Chinese sports apparel and...
Executives from Peak Sport Products, the Chinese sports apparel and footwear brand, were in Ljubljana earlier this month to present the official outfits to be worn by Slovenian athletes competing at the 2016 Olympic Games in Rio de Janeiro. Xu Jingnan, the company's chairman, made the trip to the Slovenian ...
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Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
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Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
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Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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Gola, the original British sports shoe brand, is partnering with...
Gola, the original British sports shoe brand, is partnering with the Trek-Segafredo cycling team, based in Belgium
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Adidas has announced the removal of plastic shopping bags from...
Adidas has announced the removal of plastic shopping bags from its own retail stores globally. The announcement was made on April 22, to celebrate Earth Day while reiterating the company's commitment to sustainability. The switch to paper bags has already begun, with Russia and Kazakhstan following in June. Adidas has ...
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Article
Adidas invests in Portland and NYC
The Adidas Group is set to hire an additional 120 employees at its North American head office in Portland, Oregon, as the company continues to invest to regain U.S. market share. The number of group employees in Portland already increased from 850 to 1,200 last year, with the shift of ...
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Adidas, Puma launch major sustainability initiatives
Adidas is retooling its sustainability policy through the launch of the “Sport needs a space” strategy, the new catchphrase that was revealed in its recent 2015 Sustainability Progress Report. “Sport needs a space” is the result of extensive consumer research the company has undertaken to gauge how important sport is ...
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News briefs
To cope with its strong expansion, Under Armour will move...
To cope with its strong expansion, Under Armour will move its European office from its current 1,600-square-meter space in the former Olympic Stadium in Amsterdam to a 4,800-square-meter space in the iconic Citroën Buildings in the Olympic area of the city, soon after the completion of their pioneering redevelopment in ...
