LATEST – Page 294
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News briefs
Zalando and the Adidas Group have been partnering since last...
Zalando and the Adidas Group have been partnering since last November on a pilot project. If the e-tailer runs out of stock of certain Adidas or Reebok products in certain sizes or colors, it can access the Adidas Group's own central distribution center in Germany, which will ship them directly ...
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News briefs
Altra, the footwear brand owned by the Icon Health &...
Altra, the footwear brand owned by the Icon Health & Fitness Group, unveiled a new smart shoe at the Consumer Electronics Show (CES) in Las Vegas last week. The Altra IQ is powered by iFit, the Icon group's digital platform for fitness tracking and recommendations. A thin multi-sensor system is ...
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News briefs
Intel Corp. provided a first look at a new concept...
Intel Corp. provided a first look at a new concept in smart sports eyewear in collaboration with Oakley, called “Radar Pace.” It is based on a voice-activated, real-time coaching system for runners and cyclists, designed to provide instant feedback and analytics to track their progress and improve their performance. The ...
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News briefs
Fitbit and Casio moved into the smartwatch category, presenting cheaper...
Fitbit and Casio moved into the smartwatch category, presenting cheaper alternatives to the Apple Watch. The Fitbit Blaze is already available in North America and should become available globally in March. Casio's Android-powered Smart Outdoor Watch WSD-F10 comes with dedicated apps that measure and display information for outdoor activities such ...
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News briefs
Wilson Sporting Goods has come up with the Wilson Glide,...
Wilson Sporting Goods has come up with the Wilson Glide, which it describes as the first tennis shoe designed to support players whose game involves sliding on hard court surfaces. The racquet and team sports brand owned by the Amer Sports Group claims that the technology allows these players to ...
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News briefs
Vibram is launching a new grip technology for use on...
Vibram is launching a new grip technology for use on ice, especially wet ice, called Vibram Arctic Grip. The sole features special thermochromic lugs that are activated when the temperature falls below 0 degrees Celsius. In contrast with existing ice grip systems, which use metal support devices inserted into the ...
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News briefs
Polartec has announced the launch of Polartec Delta, its first...
Polartec has announced the launch of Polartec Delta, its first cooling platform, at Outdoor Retailer Winter Market 2016. Delta is a wicking fabric for performance in warmer climates inspired by the design of car radiators. The new fabric is made of an optimal base layer that is said to be ...
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News briefs
New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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Short stops
Merino Ultimate, a Chinese producer of merino wool circular fabrics...
Merino Ultimate, a Chinese producer of merino wool circular fabrics who won an Ispo Gold Award last year, is introducing a new moisture management system and Wooloft, a new line of polyester/wool filling materials
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News briefs
Manchester United has reached a deal with Sina Sports, a...
Manchester United has reached a deal with Sina Sports, a leading digital media platform for sports enthusiasts in China, giving it exclusive rights to broadcast the English club's dedicated 24-hour MUTV channel. ManU boasts 108 million supporters in China. Sina is to make MUTV programs available across the full spectrum ...
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News briefs
Head has signed a marketing agreement with John McEnroe, the...
Head has signed a marketing agreement with John McEnroe, the first tennis player to have topped the rankings of the ATP Tour for four years in a row. The American champion, who won seven Grand Slam singles titles between 1979 and 1984, will play with Head racquets in the senior ...
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News briefs
Woodworm Cricket has become the new sponsor of Ian Bell,...
Woodworm Cricket has become the new sponsor of Ian Bell, the England and Warwickshire batsman, taking the place of Kookaburra. The English champion won the Ashes, the test cricket series played between the England and Australian teams, five times.
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News briefs
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro,...
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro, a 30-year-old Spanish tennis player. He has won 12 tournaments, reaching the 9th position in the ATP ranking in 2011. He stopped playing after suffering a serious injury in 2014, but he has started again, making his return during the ...
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News briefs
Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the Swedish handball team under a three-year contract starting on Jan. 1, 2016. The German company has also announced a new deal for Kempa in the volleyball sector with the state team of Württemberg in Germany.
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News briefs
Callaway has announced that Tom Watson and Marc Leishman have...
Callaway has announced that Tom Watson and Marc Leishman have joined its Golf's Tour staff after agreeing multiyear deals with the California-based equipment manufacturer. The financial terms of the deals were not disclosed. Watson, 66, who joins Callaway after spending 15 years with Adams Golf, is widely considered as one ...
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News briefs
Nike has signed up Brooks Koepka and Tony Finau, two...
Nike has signed up Brooks Koepka and Tony Finau, two of the youngest golfers on the PGA Tour, along with 12 other elite golfers. Koepka, 25, is ranked 16th in the Official World Golf Rankings. He turned pro in 2012. Finau, who is ranked 80th, turned pro in 2007, upon ...
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News briefs
Vans has announced the addition of Daan Van Der Linden...
Vans has announced the addition of Daan Van Der Linden to its global skateboarding team. The promising 19-year-old Dutch amateur skateboarder, who has been raised under the tutelage of Jeroen Sars, is said to have already displayed great mastery of skateboarding.
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News briefs
For the second consecutive year, Craft is reportedly involved in...
For the second consecutive year, Craft is reportedly involved in the nomination for a sponsorship prize due to be given to a testimonial in Norway. This time it is for a glove campaign with Marit Bjoergen, the cross-country skier. The annual award goes to the person who best took advantage ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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Short stops
New Balance is reportedly set to take the place of...
New Balance is reportedly set to take the place of Adidas in 2017 for five years as the kit supplier for England's cricket team for more than £1 million a year
