LATEST – Page 312
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News briefs
Rip Curl has announced the signing of Mason Ho to...
Rip Curl has announced the signing of Mason Ho to its professional surf team. The Hawaiian star, son of legendary Hawaiian surfer, Michael Ho, has just signed a multi-year endorsement deal with the Australian surfwear company. Mason Ho, 26, has already won the Backdoor Shootout and placed second at the ...
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News briefs
TomTom has become an Official Supplier of the Nissan Electrique...
TomTom has become an Official Supplier of the Nissan Electrique Marathon de Bordeaux Métropole, which will take place in Bordeaux, in southwestern France, on April 18. Organizers will welcome 18,000 participants, who have already registered for the first ever edition of this marathon. It will be the first night marathon ...
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News briefs
TomTom has become official technology partner of Sure Run to...
TomTom has become official technology partner of Sure Run to the Beat, the music-focused 10k race that will be held in London on Sept. 13. Best known for its navigation and mapping products, TomTom also makes GPS sport watches, which help runners track information including time, distance, pace speed and ...
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News briefs
GoPro has announced that The GoPro Channel app has been...
GoPro has announced that The GoPro Channel app has been downloaded more than one million times from Microsoft's Xbox video game and entertainment consoles. The company also said that users are watching an average of 25 minutes of GoPro videos during each viewing session. The GoPro Channel allows users to ...
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News briefs
Polar Bottle has become an official licensee of the...
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes ...
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News briefs
The North Face has launched “Power In Me,” its...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the ...
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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Short stops
Bestseller, owner of Jack & Jones and other brands, has...
Bestseller, owner of Jack & Jones and other brands, has decided to donate the proceeds of all the wholesale and retail revenues collected on April 10 to various charities
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Lululemon is making a statement in action sports with the...
Lululemon is making a statement in action sports with the sponsorship of Maya Gabeira, a 27-year-old Brazilian big wave surfer
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Romain Barnier, the 38-year-old coach of the French swimming team,...
Romain Barnier, the 38-year-old coach of the French swimming team, has agreed to endorse Speedo
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Short stops
Skullcandy has announced a partnership for the next car racing...
Skullcandy has announced a partnership for the next car racing season with the Sahara Force India, a Formula One racing squad based in Silverstone, England
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Short stops
Spalding will supply the official ball for the basketball, baseball,...
Spalding will supply the official ball for the basketball, baseball, football and softball competitions of the Amateur Athletic Union in the U.S.
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Short stops
Kempa is extending its sponsorship deal with the German Buxtehuder...
Kempa is extending its sponsorship deal with the German Buxtehuder SV handball club
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News briefs
New Balance has announced a multi-year sponsorship agreement with England...
New Balance has announced a multi-year sponsorship agreement with England Athletics, the governing body for athletics in England, which supports athletics and running clubs. The brand will supply performance uniforms for all its representative teams, developing new designs across all disciplines and age groups. It will also offer exclusive discounts ...
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Article
Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
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News briefs
Nike says it has forged new partnerships with Garmin, TomTom,...
Nike says it has forged new partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse, allowing their devices to connect with its evolving Nike+ application. The app was first launched in cooperation with Apple a year ago. Nike made the fresh announcement on the eve of the public release of the ...
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News briefs
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini,...
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on ...
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News briefs
Renoun, an American ski brand that won an Ispo Gold...
Renoun, an American ski brand that won an Ispo Gold Award last month, has incorporated the proprietary D30 hyper-damping technology in its Endurance line. It is the first time that this British smart material has been used in ski hardware. It is already used by Burton and Scott Sports in ...
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News briefs
Michel Perraudin, former executive board member at Adidas and current...
Michel Perraudin, former executive board member at Adidas and current board chairman of Odlo, is part of a group of investors who have acquired a minority stake in Ameo. That is the German company behind the Power Breather, a breathing device for swimmers that won the Ispo Brand New Award in ...
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News briefs
The Pump technology that contributed to Reebok's rise in the...
The Pump technology that contributed to Reebok's rise in the early nineties is making a comeback. The ZPump Fusion, which hit the stores a few days ago, was described as a reinvention of the Pump, adjusting the technology of this classic for an entirely new performance running shoe. The familiar ...
