LATEST – Page 323
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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News briefs
Apple is giving a new impetus at the wearable technology...
Apple is giving a new impetus at the wearable technology sector with the launch of the iPhone 6 and of the Apple Watch. The new iPhone will incorporate a dedicated health app that uses sensors to track steps and calories burned, adjusting the count based on elevation. On top of ...
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News briefs
Epson is one of the latest entrants into the wearable...
Epson is one of the latest entrants into the wearable technologies category. Its new Runsense is a sports watch for hikers and runners that integrates an advanced GPS and a heart monitor. According to SAZ, it has already started to be offered to sports retailers in the German-speaking countries, with ...
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A U.S. company, Eyeking, has extended its eyewear licensing agreement...
A U.S. company, Eyeking, has extended its eyewear licensing agreement with Under Armour until the end of 2019
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News briefs
Dainese has announced a four-year endorsement contract with Bode Miller...
Dainese has announced a four-year endorsement contract with Bode Miller and an agreement of the same duration to act as official supplier of safety equipment for the U.S. Ski Team. The Italian supplier of advance protective equipment will rely on Miller also for its R&D efforts in the area of ...
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Salming Sports, a Swedish brand of sports clothing and footwear...
Salming Sports, a Swedish brand of sports clothing and footwear for floorball, handball, running and squash, has become an official partner of the Professional Squash Association (PSA). The company is named after Anders Börje Salming, the legendary professional ice hockey player from Lapland, who launched his own brand of underwear ...
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Outlast Technologies has partnered with New Era Cap to develop...
Outlast Technologies has partnered with New Era Cap to develop temperature-regulating hats for Team USA players and team captains during the 2014 PGA Ryder Cup golf tournament, to be held on Sept. 26-28 at Gleneagles in Scotland. New Era has secured exclusive rights to headwear during the biennial competition through ...
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News briefs
As previously announced, Reebok and a tattoo parlor in Stockholm,...
As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm. Nine people got the tattoo and finally, 24-year old Camilla Nilsson ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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As it has done with previous Olympic events, Technogym has...
As it has done with previous Olympic events, Technogym has signed an exclusive agreement with Rio 2016 to supply 1,000 pieces of equipment and install its Mywellness cloud digital platform to enable the athletes to exercise for the Games, connecting their personal training programs with the equipment or their mobile ...
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High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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Iceabreaker is planning to launch two global campaigns in 2015...
Iceabreaker is planning to launch two global campaigns in 2015 with the help of a Kiwi advertising agency, DDB New Zealand
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Article
Amer Sports sees room for further growth in profitability
The management of Amer Sports is generally pleased with the results of its outdoor brands, including Salomon, Arc'teryx and Suunto. It sees further potential for the development of the footwear and apparel categories within the group, and it is taking action to boost the sales and profitability of its only ...
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News briefs
Amer Sports will inaugurate a new Amer Sports Brand Store...
Amer Sports will inaugurate a new Amer Sports Brand Store at the group's headquarters in Helsinki, at Aleksis Kiven katu 17 A, on Aug. 29. The 280-square-meter store will offer a comprehensive selection of products representing the various brands of the group. The store offering will include sports and lifestyle ...
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News briefs
Confirming previous reports, Kelly Slater, the former surfing champion who...
Confirming previous reports, Kelly Slater, the former surfing champion who broke up with Quiksilver six months ago, has announced the planned launch of a new lifestyle brand, called Outerknown, in collaboration with the Kering group in the autumn of 2015. John Moore, who has collaborated with Slater in the past, ...
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News briefs
Epson has unveiled a new offering in wearable technology that...
Epson has unveiled a new offering in wearable technology that sees the brand entering for the first time the sport and health & well-being sectors. Epson's new line of Runsense GPS fitness trackers includes the Runsense SF-310, SF-510, SF-710, and SF-810. The Runsense looks like a standard fitness wristwatch. No ...
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News briefs
Body Glove has announced the signing of a licensing agreement...
Body Glove has announced the signing of a licensing agreement with Push Creations to create a new line of Body Glove watches. The watches, designed both for the surfer and the fashion focused swimsuit consumer, are wate- resistant up to a depth of 300 feet and feature innovative styling and ...
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News briefs
Body Glove is bringing out a line of outdoor fitness...
Body Glove is bringing out a line of outdoor fitness lifestyle clothing, Breathe by Body Glove, in North America this autumn. It is said to have been designed for a woman who wants to experience physical exercise to make her feel confident, beautiful and empowered, and not just for physical ...
