LATEST – Page 342
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Citing its code of conduct, Puma has stopped sponsoring the...
Citing its code of conduct, Puma has stopped sponsoring the South African Football Association (SAFA) and Bafana Bafana, the country's soccer team, because of numerous allegations of match fixing over the past couple of years. The alleged manipulation actually goes back before Puma signed the sponsorship contract in June 2011, ...
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Lotto Sport Italia celebrated the 40th anniversary of its brand...
Lotto Sport Italia celebrated the 40th anniversary of its brand a few days ago with a friendly football match between the company's own team and a team of fashion designers including big names such as Renzo and Stefano Rosso (Diesel), Santo Versace and Alfonso Dolce (Dolce & Gabbana). Former ...
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New Balance will be the new sponsor of the Rome...
New Balance will be the new sponsor of the Rome Marathon for the next five years, starting next March 23. Asics had been the sponsor of the race for the last five years, taking the place of Diadora. The Rome Marathon, which began in 1995, atracted more than 14,000 participants ...
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Asics will be the first title sponsor of the Great...
Asics will be the first title sponsor of the Great Manchester Marathon next April 6. The race, which will be renamed Asics Great Manchester Marathon, was brought back to the English city in 2012 after an absence of ten years. It is described as the flattest marathon in the U.K.
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Compex has become the official supplier of the Paris marathon,...
Compex has become the official supplier of the Paris marathon, also known at the Schneider Electric Marathon, whose 38th edition will take place on Apr. 6. The participants will be able to prepare themselves for the race at Compex' stand at the simultaneous Running Expo. The company will give them ...
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Under Armour staged a special event in Shanghai last Oct....
Under Armour staged a special event in Shanghai last Oct. 18 to inaugurate an Under Armour Experience store in the city's Jing An Kerry Center. The company, which has an office in China, showed its 3D “Under Armour Experience” film in the presence of the company's president, Kevin Plank, and ...
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Anta Sports has signed an endorsement contract with Rajon Rondo,...
Anta Sports has signed an endorsement contract with Rajon Rondo, four-time NBA All-Star and Boston Celtics guard. The basketball player will represent the Chinese sportswear brand for the next eight years. The deal includes Rondo's own signature shoe and sports apparel line, which will come out with the RRI label. ...
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Joakim Noah has stopped his association with Le Coq Sportif,...
Joakim Noah has stopped his association with Le Coq Sportif, the French brand previously worn by his father Yannick, to become an official endorser for Adidas. Since the beginning of his NBA career, Joakim Noah had always laced up in a pair of Le Coq Sportif sneakers. He joins his ...
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Asics will be the sponsor of Australian Rugby and official...
Asics will be the sponsor of Australian Rugby and official partner of the Qantas Wallabies from 2014. The new deal extends the existing partnership of the Japanese sportswear brand with Australian Rugby as the official footwear supplier of the Qantas Wallabies and Australian Rugby teams for 2013. Under the terms ...
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The National Basketball Association (NBA) and Warner Bros. Consumer Products...
The National Basketball Association (NBA) and Warner Bros. Consumer Products have signed a multi-year agreement to launch a range of products, events and promotional campaigns across Europe, the Middle East and Africa (EMEA). The deal will use the Jr. NBA/Jr. WNBA and Looney Tunes Active brands to boost participation in ...
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Crocs has used its partnership with a legendary golf instructor,...
Crocs has used its partnership with a legendary golf instructor, Hank Haney, for a special promotion on Facebook and Twitter. Last Oct. 17, the brand released his scorecard from a recent round of golf, offering a 10 percent discount on a selection of the co-branded golf shoes that it first ...
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Athletic Propulsion Lab of Los Angeles has released a special...
Athletic Propulsion Lab of Los Angeles has released a special edition of its APL Concept 3 men's basketball shoe in pink and white to support Breast Cancer Awareness Month. The custom insoles carry the words “Hope” in the left shoe and “Cure” in the right shoe. Ten percent of the ...
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Nike and Babolat have both extended their respective sponsorship contracts...
Nike and Babolat have both extended their respective sponsorship contracts with the Lawn Tennis Association of the U.K. for the next four years
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Stiga has extended its sponsorship of the Sweden's national tennis...
Stiga has extended its sponsorship of the Sweden's national tennis table team
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Bob Vickerman, hooker for the England Sevens rugby team, is...
Bob Vickerman, hooker for the England Sevens rugby team, is the newest brand ambassador of Canterbury of New Zealand
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Domyos, the private fitness equipment brand of Décathlon, has signed...
Domyos, the private fitness equipment brand of Décathlon, has signed its first technical sponsorship contract with a Romanian gymnast, Catalina Ponor, who got a gold medal at the Athens Olympics
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Dare2b will be the technical sponsor of San Sebastian marathon,...
Dare2b will be the technical sponsor of San Sebastian marathon, scheduled to take place in the Spanish town next Nov. 24
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Intersport France will continue its five-year-old sponsorship of the Olympique...
Intersport France will continue its five-year-old sponsorship of the Olympique de Marseille football team for the 2014/15 season
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Warrior Hockey has signed up two more NHL athletes, David...
Warrior Hockey has signed up two more NHL athletes, David Clarkson of the Toronto Maple Leafs and Max Pacioretty of the Montreal Canadiens
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Under Armour signs up Stephen Currey, NBA point guard for...
Under Armour signs up Stephen Currey, NBA point guard for the Golden State Warriors
