LATEST – Page 348
-
News briefs
Ecco has appointed Buffalo Communications as its lead global PR...
Ecco has appointed Buffalo Communications as its lead global PR agency for its Ecco Sport line to raise international awareness of the brand and its market share in the areas of outdoor and running shoes. Based in Washington, D.C., Buffalo has already helped Ecco to grow for more than ten ...
-
Short stops
Vanessa Raw, a British triathlon champion, is going to act...
Vanessa Raw, a British triathlon champion, is going to act as one of the testimonials of Speedo
-
Short stops
As it enters the triathlon market with a dedicated line...
As it enters the triathlon market with a dedicated line of swimwear, Arena has signed up Iván Raña, a Spanish world champion in the discipline
-
Short stops
Poc, which is planning to come out with an...
Poc, which is planning to come out with an innovative cycling helmet for the spring/summer 2014 season, has signed its first cycling sponsorship deal with Gustav Larsson, a Swedish Olympic cycling champion, for its goggles
-
Short stops
As an official supplier to the Tour de France...
As an official supplier to the Tour de France of cycling, Powerbar is offering several prizes on the internet, including a five-day trip for two people to watch the race
-
Short stops
A Spanish ski champion, Pol Carreras, has agreed to...
A Spanish ski champion, Pol Carreras, has agreed to endorse Fischer for skis and ski boots
-
Short stops
The major Spanish ultratrail runner, Salvador Calvo, has agreed...
The major Spanish ultratrail runner, Salvador Calvo, has agreed to endorse the Tecnica brand for the 2013/14 season
-
Short stops
Mizuno has extended its six-year-old exclusive footwear sponsorship deal...
Mizuno has extended its six-year-old exclusive footwear sponsorship deal with the strong Chinese National Table Tennis Team through 2016, offering also a custom-fitting service to the leading players
-
News briefs
This month Polar issued a limited-edition sports watch with an...
This month Polar issued a limited-edition sports watch with an integrated GPS and various new functions to celebrate the 100th anniversary of the Tour de France. Featuring a bracelet whose color is inspired by the famous yellow jersey of the race, the RC3 Tour de France provides data on speed, ...
-
News briefs
Abacus Sportswear, the Swedish brand of technical golf clothing, has...
Abacus Sportswear, the Swedish brand of technical golf clothing, has introduced two new unlined golf jackets made with its stretch, waterproof fabric, StretchLite. In addition to the standard tests measuring the fabric's water resistance and breathability, Abacus says it has now introduced a new measurement for “freedom of motion,” the ...
-
News briefs
Pentland Group and Regatta announced that they have received the...
Pentland Group and Regatta announced that they have received the 2013 Queen's Award for Enterprise in the international trade category. Pentland noted that its sales outside the U.K. rose by almost 40 percent in the three years until December 2012. In the same three years, Regatta's overseas sales went up ...
-
News briefs
After nearly three decades of partnership with the Norwegian Ski...
After nearly three decades of partnership with the Norwegian Ski Federation, Swix Sport has decided not to renew its sponsorship of its cross-country ski team after the next winter season. Instead, Swix has chosen to sign a new sponsorship agreement with the Norwegian Biathlon Association as the biathlon has a ...
-
News briefs
Oxbow is inviting consumers to discover the Waterman culture through...
Oxbow is inviting consumers to discover the Waterman culture through a contest giving them the right to follow the week-long exploits of three sponsored surfers on the Basque coast of France. The winner will take photos and videos of them, feeding contents into the social networks.
-
News briefs
The German Federal Ministry responsible for families, elder people, women...
The German Federal Ministry responsible for families, elder people, women and young people has granted the so-called “Logib-D” award to Uvex, the manufacturer of sports helmets and goggles. The seal of quality is given by the ministry for successful efforts to create gender equality in salaries. Uvex accepted the ministry's ...
-
News briefs
Nike SB is going to replace DC Shoes as the...
Nike SB is going to replace DC Shoes as the sponsor of the Street League of Skateboarding (SLS) and of the SLS World Tour for the next few years. The competition, which involves the 20 best skateboarding professionals, will be renamed SLS Nike SB World Tour. It will feature a ...
-
News briefs
Arena has secured the exclusive rights to outfit the German...
Arena has secured the exclusive rights to outfit the German swimming national team under the helm of the German swimming federation. The Italian company, which is celebrating its 40th anniversary, takes over in this role from the TYR brand. The new agreement was announced shortly before the national swim championships, ...
-
News briefs
Head has set up a partnership with a German sports...
Head has set up a partnership with a German sports injury clinic, Arcus of Pforzheim. Members of Team Head in Germany can arrange individual appointments for preventive medical checkups at the clinic and, in case of injury, they can see specialists. An annual checkup is also included in the partnership ...
-
News briefs
Speedo USA, now division of PVH Corp., has a new...
Speedo USA, now division of PVH Corp., has a new multi-year deal to be the exclusive swimwear licensee of Zumba Fitness. It will also launch an “Aqua Zumba by Speedo” collection in North America. The collection will include more than 20 unique pieces, from swimwear to aquatic accessories, footwear and ...
-
News briefs
Spalding is to be the official apparel supplier to the...
Spalding is to be the official apparel supplier to the British Basketball League (BBL) for the next five years. As from the start of the 2013-2014 season, every BBL club will play in Spalding uniforms, ending the current individual arrangements. Ticket sales across the league rose by around 20 percent ...
-
Short stops
After signing several football sponsorships, Warrior Sports has entered the...
After signing several football sponsorships, Warrior Sports has entered the rugby market by signing endorsement deals with four South African players from the SA Seven: Steven Hunt, Paul Delport, Stephan Dippenaar and Chris Dry
