LATEST – Page 363
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News briefs
Lotto Sport Italy and the Genoa Cricket and Football Club,...
Lotto Sport Italy and the Genoa Cricket and Football Club, commonly referred to as Genoa, have signed a new partnership agreement for the next four years, until June 30, 2016. Lotto becomes the technical sponsor and official supplier for Genoa's main team, the youth teams and its school of football, ...
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News briefs
Puma has launched its largest ever campaign with a football...
Puma has launched its largest ever campaign with a football club to kick off its partnership with Borussia Dortmund. The team has topped the Bundesliga rankings in the last two seasons and achieved a double in the last season by also winning the DFB-Pokal. The Puma jerseys for Borussia Dortmund ...
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News briefs
Amazon has entered into a sponsorship agreement with Andy Macdonald,...
Amazon has entered into a sponsorship agreement with Andy Macdonald, the eight-time world skateboard champion from Melrose, Massachusetts. A well-known athlete within the action sports sphere, Macdonald has a record 21 medals from the X Games, the annual sports events arranged by the U.S. sports broadcaster ESPN focusing on action ...
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News briefs
On the eve of the first day of the U.S....
On the eve of the first day of the U.S. Olympic Swim Trials in Omaha, Nebraska, Arena North America announced that it would donate funds to the U.S.-based Edith Sanford Breast Cancer Foundation. For the first world record that is broken between now and the end of 2012, in any ...
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News briefs
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European...
Nike Golf Europe has launched a Twitter@NikeGolfEU dedicated to European fans. The global Nikegolf Twitter, with its 440,000 fans since its launch, has already grown an important component of the company's marketing mix around the world. The new NikeGolfEU aims to propose the behind-the-scene stories of Nike's athletes on the ...
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News briefs
The Swedish sportswear company Abacus will be the official apparel...
The Swedish sportswear company Abacus will be the official apparel partner of the Asian Tour, the region's elite professional golf circuit, under a two-and-a-half year agreement running until the end of 2014. Abacus is available in over twenty countries, with strong market positions in Sweden, Denmark, the Netherlands, Germany and ...
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News briefs
Hummel launched a new marketing campaign at this year's summer...
Hummel launched a new marketing campaign at this year's summer edition of the Bread & Butter show in Berlin. The title of the campaign, which is aimed to be ongoing, is “Change the world through sport.” The campaign will be communicated and activated across major international events and activities such ...
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News briefs
Macron and Section Paloise, a French rugby club, have announced...
Macron and Section Paloise, a French rugby club, have announced the signing of a three-year technical sponsorship deal starting from the 2012-13 season. The Bologna-based teamwear supplier will be the official licensee of first team and replica merchandise. The new kit will be launched in August and will go on ...
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News briefs
W.L. Gore has introduced a new website for its Gore...
W.L. Gore has introduced a new website for its Gore Bike Wear and Gore Running wear. This new “Online Brand Platform” allows cyclists and runners to get information on the latest products available as well as technical information about the textiles used. They can use the Outfit System to put ...
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Short stops
Babolat will become the official footwear brand at Wimbledon from...
Babolat will become the official footwear brand at Wimbledon from the start of next year and for five years, so that all ball boys and girls will wear the French brand's shoes
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Short stops
Kari Traa, the Norwegian brand of women's ski and outdoor...
Kari Traa, the Norwegian brand of women's ski and outdoor apparel, received 505 applications when it created a website to search for a fun-loving and healthy woman to represent the brand
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Short stops
Molten has renewed its partnership with Basketball Ireland from September,...
Molten has renewed its partnership with Basketball Ireland from September, so that the Japanese brand will be the official supplier of balls for all Irish and international games including schools, colleges and universities
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Short stops
“Brett vorm Kopf,” an independent film charting the story of...
“Brett vorm Kopf,” an independent film charting the story of Titus Dittmann, a former teacher who shaped the German skateboarding market, was introduced in Germany last month
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Short stops
Erima has extended its 10-year-old cooperation with the Austrian football...
Erima has extended its 10-year-old cooperation with the Austrian football federation
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Short stops
Kelme has unveiled a new sponsorship deal with the Spanish...
Kelme has unveiled a new sponsorship deal with the Spanish Levante football club until June 2015
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Short stops
New Era will launch an app for smartphones at the...
New Era will launch an app for smartphones at the beginning of August and move the “New Era Introducing” art contest, which took place from January to April in Europe, to New York at the end of August
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News briefs
Eastpak has introduced its first collection of footwear for the...
Eastpak has introduced its first collection of footwear for the fall/winter 2012 season, adding to its daypacks and backpacks, under a licensing contract signed with Sugi International last year. Some of the shoes use the same materials as the backpacks. A larger collection has been developed for spring/summer 2013, which ...
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News briefs
GE is introducing a new fabric, eVent DVL. DVL stands...
GE is introducing a new fabric, eVent DVL. DVL stands for Direct Venting Lite, and is an extension of the award-winning eVent fabric. eVent DVL promises to be an extremely light, air-permeable and waterproof material for three-season apparel.
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News briefs
While the Euro Cup football championships was in full swing,...
While the Euro Cup football championships was in full swing, Puma was already preparing its on-site marketing for the London Olympics. The sports lifestyle brand is building the Puma Yard at the Boiler House, part of the Old Truman brewery on Brick Lane, to draw thousands of consumers with music ...
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News briefs
Galvin Green has a new contract with Ryder Cup Europe...
Galvin Green has a new contract with Ryder Cup Europe to be a licensee and to provide part of a new “exclusive collection” for the golf event. The agreement, signed to last through the 2014 Ryder Cup, sees Galvin Green offering its apparel with the official Ryder Cup logo throughout ...
