LATEST – Page 378
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Nike is launching a full line of clothing named after...
Nike is launching a full line of clothing named after Cristian Ronaldo to go with football shoes
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Armada Skis is adding Gore-Tex to its Vector range of...
Armada Skis is adding Gore-Tex to its Vector range of high-performance outerwear for the fall/winter 2012-13 season
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Enebe is launching an electronic scoreboard for table tennis, which...
Enebe is launching an electronic scoreboard for table tennis, which can be adapted to any tennis table and is being offered internationally in time for Christmas sales
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Oxylane, parent company of Décathlon, has launched a new logo...
Oxylane, parent company of Décathlon, has launched a new logo and a new corporate identity for Kipsta, its private label for team sports products, first launched in 1998. The new logo consists of a stylized K preceded by a small dot. Meanwhile, Oxylane has shifted the inauguration of a dedicated ...
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Puma has teamed up with a raft of renowned African...
Puma has teamed up with a raft of renowned African artists to design football kits for the 10 national teams from Africa endorsing the German sports and lifestyle brand. The kits were unveiled at the Design Museum in London, with the support of players including Cameroon's Samuel Eto'o, Asamoah Gyan ...
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Arena has signed sponsorship contracts with two young French swimming...
Arena has signed sponsorship contracts with two young French swimming champions through 2016. They are Mélanie Hénique, 18, and Jérémy Stravius, 23. The company has also signed up their coach, Michel Chrétien, who works for the big swimming club of Amiens, sponsored by Speedo under a contract expiring in 2012.
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The North Face has launched an online platform in Europe...
The North Face has launched an online platform in Europe to promote safety in the mountains. The “Know Boundaries” website contains several sections, focusing on items such as safe equipment, how to spot an avalanche, signs of unstable snow, and so forth. Each of them is animated by videos featuring ...
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CEP, a young German brand of compression apparel, is investing...
CEP, a young German brand of compression apparel, is investing massively in consumer-oriented advertising, not only in special interest magazines, but also in billboard ads in major Austrian ski resorts such as St. Anton, Sölden and Zillertal as well as the smaller German snowsport hot spots such as Garmisch-Partenkirchen and ...
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Greenpeace is lauding Li Ning for joining up with five...
Greenpeace is lauding Li Ning for joining up with five other major companies in signing a roadmap to eliminating hazardous chemicals from their supply chains by 2020. The environmental organization says Li Ning is setting an example for other Chinese companies to follow; it is the first Chinese brand to ...
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Halfords is going to contribute to the Dallaglio Flintoff Cycle...
Halfords is going to contribute to the Dallaglio Flintoff Cycle Slam 2012, a charity bicycle ride from Olympia, Greece, to Olympic Park in London. It will provide the Boardman Performance Series Road Pro Carbon bikes ridden by Lawrence Dallaglio and Andrew Flintoff, the two former England captains who are leading ...
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One Way has signed a contract with Arnd Peiffer, the...
One Way has signed a contract with Arnd Peiffer, the German biathlon champion
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Brendan Fairclough, the British downhill cycling champion, is joining the...
Brendan Fairclough, the British downhill cycling champion, is joining the riders' team of Scott Sports
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The German Intersport has extended its sponsoring agreement with Großwallstadt...
The German Intersport has extended its sponsoring agreement with Großwallstadt and Göppingen, two handball clubs in the Bundesliga, for two more years
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Two executives of Amer Sports in Spain are extending their...
Two executives of Amer Sports in Spain are extending their responsibilities to other countries. Alvaro Camin is promoted as sales manager of Suunto for the entire Europe, Middle East and Africa region. Jorge Salvans will take care of Suunto, Wilson Golf, Salomon Snowboard and Bonfire for the Iberian Peninsula as ...
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Speedo has gained the approval of Fina, the world swimming...
Speedo has gained the approval of Fina, the world swimming federation, for its latest flagship product, the Fastskin³. It is described as the latest and most advanced version of Speedo's revolutionary product, which caused lengthy discussion among top athletes, their suppliers and regulatory authorities, leading to a change in Fina's ...
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Burton is working with Mountain Dew to improve the degree...
Burton is working with Mountain Dew to improve the degree of sustainability in its apparel for the 2012 and 2013 collections. Much of the effort will focus on the development of suitable fabrics made out of recycled products, starting with handcrafted T-shirts using 50 percent recycled plastic bottles and 50 ...
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Runner's World magazine has given the 2011 international “Editor's Choice”...
Runner's World magazine has given the 2011 international “Editor's Choice” award to Asics' GT-2160 shoe, praising its rock-steady stability features, foot-hugging fit and plush cushioning. It is the second time that Asics' GT-2100 series has won the coveted award. In addition, the company's GEL-1170 model got a “Best Buy” award.
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Foremost, the U.K. golf buying group, selected FootJoy as the...
Foremost, the U.K. golf buying group, selected FootJoy as the best footwear brand at the 2011 Golf Industry Awards. The brand was noted for its all-around excellence and consistently high sales among the buying group's retailers. Foremost represents more than 1,000 PGA Professionals from the U.K.
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iLoad, the textile carrier technology developed by Schoeller, received the...
iLoad, the textile carrier technology developed by Schoeller, received the most significant Swiss innovation prize. At the Innovation Forum in Basel, the Swiss company was distinguished with the Swiss Technology Award. iLoad is a technology whereby fabrics may be individually loaded and reloaded with therapeutic substances, targeting the wellness and ...
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Garmont will introduce a special new line of lightweight mountaineering...
Garmont will introduce a special new line of lightweight mountaineering ski boots for winter 2012-13, called PowerLite, with innovative patent-pending features including an easy-in, easy-out construction and a new mechanism for friction-free walking comfort
