LATEST – Page 385
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News briefs
Adidas will replace Nike as the official supplier of the...
Adidas will replace Nike as the official supplier of the French Rugby Federation for six years, starting in August 2012. On the other hand Nike, which has held this contract since 1998, took the place of Adidas last January as the official supplier of the French Football Federation for seven ...
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Nick Matthew, the No. 1 squash player in the world,...
Nick Matthew, the No. 1 squash player in the world, has joined the team of Hi-Tec as a global ambassador. In the sponsorship deal, he will endorse Hi-Tec's squash footwear, wearing the S702 to play and helping the company develop his own signature shoe.
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News briefs
Mizuno is the new official footwear and apparel sponsor of...
Mizuno is the new official footwear and apparel sponsor of the RunLiverpool Marathon, which makes its debut on Oct. 9. Key race staff and marshals will wear Mizuno running apparel, and some celebrity participants will wear the brand's apparel and footwear. The marathon is also the kickoff point of the ...
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News briefs
Adidas Outdoor is adding two young top-ranked U.S. female climbers...
Adidas Outdoor is adding two young top-ranked U.S. female climbers - Sasha DiGiulian and Natalie Josefsberg - to its team of sponsored athletes. DiGiulian, a U.S. and pan-American 18-year-old champion, got the gold medal in women's combined at the recent World Championships of the International Federation of Sport Climbing in ...
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News briefs
Fila has announced a multi-year sponsorship agreement with Alex Puccio,...
Fila has announced a multi-year sponsorship agreement with Alex Puccio, a 22-year-old American who is regarded as one of the best female boulderers in the world. The goal is to help Fila to expand in the outdoor sector, which is very big in South Korea, and to promote its Skele-Toes ...
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News briefs
Implus has signed a 3-year sponsorship agreement for its Yaktrax...
Implus has signed a 3-year sponsorship agreement for its Yaktrax and Highgear brands with Eric Larsen, the explorer who leads the Save the Poles project for the preservation of the Artic and Antarctic. As part of the agreement, Larsen will field-test Yaktrax and Highgear products during his future expeditions and ...
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Thierry Henry, the 33-year-old French football champion, has signed a...
Thierry Henry, the 33-year-old French football champion, has signed a partnership deal with Puma in which he will work with the company to expand the sport in the U.S.
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ECCO has appointed TVC as its lead public relations agency...
ECCO has appointed TVC as its lead public relations agency on a global basis for its sports and outdoor footwear ranges
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News briefs
The new 0096 Compression Bra HRM by PureLime allows for...
The new 0096 Compression Bra HRM by PureLime allows for a heart rate monitor, allowing the wearer to customize her exercise regimen for fat loss or well-being. Until now, heart rate monitors had to touch the skin and were attached by a chest strap, which could get uncomfortable during exercise. ...
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News briefs
A new German company, Sole Runner, presented a line...
A new German company, Sole Runner, presented a line of innovation of barefoot shoes at this year's OutDoor trade show in Friedrichshafen. Shaped like a glove, but using sturdy materials, the sole is only 1.2-1.5 mm thick. The collection includes only two pieces at the moment. The production of the ...
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Canada Goose has reportedly developed its first spring/summer collection...
Canada Goose has reportedly developed its first spring/summer collection for 2012, featuring seven items of light outerwear
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Dynafit has launched an innovative summer collection, focusing on alpine...
Dynafit has launched an innovative summer collection, focusing on alpine running and biking (more in The Outdoor Industry Compass)
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Neo, the new affordable line of gymwear that Adidas...
Neo, the new affordable line of gymwear that Adidas has developed for the emerging markets, is going to be sold in the 400-plus Oysho stores managed by Inditex in 28 countries
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News briefs
Speedo is capitalizing on its relationship with the Olympic champion...
Speedo is capitalizing on its relationship with the Olympic champion swimmer Michael Phelps. At the Fina World Championships currently taking place in Shanghai, visitors to Speedo's special branded area in the Oriental Sport Center can try out “Push the Limit,” the new swimming video game for Kinext for Xbox 360 ...
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News briefs
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American...
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American TV program “The Vampire Diaries,” is the new face of the Project Pink campaign by Puma. The campaign includes a line of T-shirts, bags and other items, and 100 percent of sales will go to breast cancer research charities.
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News briefs
Under Armour has won a contract to supply performance training...
Under Armour has won a contract to supply performance training wear to all the members of the big Austrian Ski Federation, joining Löffler and Schöffel, which supply them with racing suits and related accessories. The American company will outfit them with base layers as well as outerwear specifically designed for ...
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News briefs
The incumbent Miss España, Paula Gulliò, acted as a fashion...
The incumbent Miss España, Paula Gulliò, acted as a fashion model to present some of the styles of Kelme's latest collection during the Spanish company's international sales meeting. Three international futsal champions engaged in tricks with the ball on the catwalk. The company disclosed sales of more than 50,000 pairs ...
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Li Ning is reportedly paying €2 million per season to...
Li Ning is reportedly paying €2 million per season to sponsor the Sevilla football team in Spain, but it may pay an additional €15 million if it qualifies for the Champions League
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Another Chinese brand, Xtep, will be the official supplier of...
Another Chinese brand, Xtep, will be the official supplier of another Spanish football team, Villareal, under a contract said to be worth €1.3 million annually for the next five years
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Kelme has signed a sponsorship deal with the Spanish Caja...
Kelme has signed a sponsorship deal with the Spanish Caja Segovia football team for the next four seasons
