As we already reported, Icon Health and Fitness launched a suit against Peloton Interactive last month, charging that its new and more advanced stationary bike, the Bike+ model, violates patents that the older company has held since the late 1990s. In a suit filed in Wilmington, Delaware, Peloton is now claiming that Icon conducted a “fraudulent campaign to improperly acquire Peloton’s trade secret advertising plans by soliciting the disclosures from an advertising and production company with which Pelton contracted.” Peloton asked the court to issue a restraining order to prevent Icon and its employees from having any involvement in advertising, marketing or design efforts for the company. Observers have already noted that Icon and Peloton settled a previous patent infringement suit in 2017. Last May, Peloton filed a suit against Icon, accusing it of false and misleading advertising and charging that Icon was imitating its innovative technology and business model by broadcasting live fitness classes.

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