Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad Los Angeles 2028, the XXVI Winter Olympic Games 2030 and the Games of the XXXV Olympiad Brisbane 2032, as well as for the Youth Olympic Games during that period. The first IOC partnership with the EBU and its members dates back to 1956. In 2015, the IOC entered into a pan-European partnership with Warner Bros. Discovery for the 2018-2024 Olympic Games.
From 2026, the EBU will have free-to-air rights for television and digital platforms. Each member of the EBU’s network of public broadcasters will televise more than 200 hours from the Summer Olympics and at least 100 hours from the Winter Olympics, with a wide range of radio coverage, live streaming and coverage via the internet, apps and social media platforms.
During the last three editions of the Games, Warner Bros. Discovery managed broadcast partnerships with more than 45 free-to-air partners and EBU members to ensure broad access to the Games. This, combined with the company’s own platforms, resulted in record ratings: 372 million people across Europe watched the Tokyo 2020 Olympics, 175 million of them on Warner Bros. Discovery platforms such as Discovery+, while the number of Europeans visiting platforms for the Beijing 2022 Winter Olympics – 156 million – was more than 19 times higher than the previous edition of the Winter Games.