Discovery and EBU obtain European media rights for 2026-2032 Olympics

634440 © International Olympic Committee

Source: International Olympic Committee

Following a tender by the International Olympic Committee (IOC), the European Broadcasting Union (EBU) and Warner Bros. Discovery have submitted and now won a joint bid to acquire all media rights for 49 territories in Europe for the XXV Winter Olympic Games Milan-Cortina 2026, the Games of the XXXIV Olympiad ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.