All LIV Golf articles
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News briefsLIV Golf appoints Chris Heck to President of Business Operations
Heck is a well-known figure in the sports industry, with previous executive roles at Aston Villa FC and Philadelphia 76ers.
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News briefsLIV Golf announces Scott O’Neil as the new CEO
O’Neil takes over from Greg Norman, the league’s first CEO and Commissioner.
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News briefsReebok teams up with LIV Golf team led by Bryson DeChambeau
The sportswear brand has announced a partnership with Bryson DeChambeau and his LIV Golf team Crushers GC.
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News briefsLIV Golf commits $10 million to new partnership with UN Refugee Agency
The new partnership will support sport-for-protection projects for refugees and internally displaced people of all ages and abilities.
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News briefsLIV Golf appoints Ilana Finley as Chief Communications Officer
Finley is a former Nike senior executive with more than 20 years of experience in the sports industry.
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ArticleLIV Golf announces five new team General Managers
The new leaders bring decades of leadership experience from the sports, entertainment and media industries
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News briefsLIV Golf hires former PepsiCo executive as its new CMO
LIV Golf has announced the appointment of Adam Harter as its new Chief Marketing Officer (CMO). Harter, who has already joined the organization, will report to LIV Golf’s Commissioner and CEO, Greg Norman. Harter worked for more than 22 years at PepsiCo, most recently as PepsiCo’s Senior Vice President ...
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ArticleLIV Golf announces executive hires
LIV Golf has announced the appointments of David Phillipps as Chief Financial Officer, Ross Hallett as EVP, Head of Events, Katie O’Reilly as EVP, Head of Team Business Operations, and Pam Sacree as Head of Human Resources. Additionally, Tim Taylor has been appointed to a new EVP role and will ...
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ArticleDone deal: PGA Tour announces investment agreement with Strategic Sports Group
It’s official. After weeks of speculation, the PGA Tour has announced a partnership with the Strategic Sports Group (SSG), a consortium of investors and sports franchise owners, to infuse $3 billion into the Tour. This agreement will establish PGA Tour Enterprises, a commercial venture under PGA Tour’s control. Players will ...
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News briefsPGA Tour nears $3 billion deal
According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour. SSG, ...
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ArticleA review of pro golf’s pending big deal
According to Front Office Sports, the CEOs of two major golf leagues are stepping down, namely Keith Pelley of the DP World Tour (the former European Tour) and Martin Slumbers of the R&A, the sport’s governing body in the UK and operator of the Open Championship. Pelley will be replaced ...
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News briefsPGA Tour and LIV Golf extend merger deadline into 2024
A framework agreement between the PGA Tour and the Saudi Arabia-backed LIV Golf league for the men’s golf circuits to merge was announced on June 6, and the two parties had originally set Dec. 31, 2023, as the deadline for the conclusion of the deal. Merger talks have now been ...
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News briefsLIV Golf appoints COO
Source: LIV Golf Lawrence J. Burian Following a “competitive international recruiting process,” LIV Golf has announced the appointment of Lawrence J. Burian as Chief Operating Officer (COO). In this role, he will oversee a large range of responsibilities, including corporate development and strategy, investor relations, human resources, ...
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News briefsAdidas sues LIV Golf over trademark infringement
Adidas has filed a petition with the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office against five trademark applications filed by LIV Golf, the Saudi Arabian professional golf league whose CEO is former professional golfer Greg Norman. Adidas claims that the “L” in LIV Golf’s logo, ...
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News briefsU.S. Senator opens investigation into PGA Tour merger
The PGA Tour, DP World Tour and Saudi-backed Public Investment Fund (PIF) announced on June 6 an agreement “to unify the game of golf on a global basis,” as we reported earlier. Connecticut Senator Richard Blumenthal has now opened an inquiry into the merger in his capacity as chairman of ...
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ArticlePGA Tour, DP World Tour and LIV Golf merge into new commercial entity
The PGA Tour, DP World Tour and Saudi-backed Public Investment Fund (PIF) have announced a “landmark agreement to unify the game of golf on a global basis.” The transformational agreement combines PIF’s golf-related commercial businesses and rights (including LIV Golf) with the commercial businesses and rights of the PGA Tour ...
