All Marker Dalbello Völkl articles
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
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News briefsDalbello appoints Global Brand Business Director
Source: Dalbello Giuseppe Bianchini The Asolo, Italy-based company has now reported that the newly created position of Global Brand Business Director, responsible for the strategic direction of Dalbello in an international context, has already been filled by Giuseppe Bianchini since June 1, 2023. The new position is ...
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News briefsExecutive changes continue at Elevate Outdoor
Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is promoting Dagmar Ruthert to director of sales for the European market. She will be reworking both customer service (to refocus it on ...
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News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsK2-MDV renames itself Elevate Outdoor Collective
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company ...
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Article
Dalbello teams up with Life Reskiboot for a circular economy
Dalbello, the Italian ski boot manufacturer that is part of the K2-Marker-Dalbello-Völkl group (K2-MDV), has been a partner since last September of the Life Reskiboot project, co-funded by the European Commission, which aims to takle the problem of plastic waste management with a new paradigm applied to ski boot construction ...
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News briefsMDV’s Gripwalk® ski boot binding system receives ISO certification
The International Organization for Standardization has confirmed the ISO standard 23223 for the Gripwalk ski boot binding system developed by Marker Dalbello Völkl Brands, also known as MDV Sports. The system, which was first presented at ISPO Munich in 2016, enables easier and more comfortable walking on ski boots. It ...
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News briefs
Marker Dalbello Völkl outperformed the market
While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder. With the support ...
