Consumer insights from the sporting goods industry – Page 10
-
News briefsNPD sport consumer survey examines sports activities in Europe
The latest Sport Consumer Survey IV: Europe by NPD, conducted among consumers in Germany, France, the U.K., Italy and Spain, has examined consumer’s sporting activities during the 2021 pandemic. According to the report, hiking, yoga and running were the top activities in Europe, while soccer was the only sport that ...
-
ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
-
ArticleThe Italian "sport system" accounts for 3.6% of the country’s GDP, new report says
The sport system in Italy is worth €95.9 billion, namely 3.6 percent of the country’s gross domestic product (GDP), and employs 389,000 people, according to a recent report by Banca Ifis. The study, presented on March 30 at the Italian Olympic Committee (CONI) in Rome, represents the first edition of ...
-
ArticleCrypto.com, Byju’s and Co: The sponsors and partners of the FIFA World Cup Qatar 2022
For the World Cup in Qatar at the end of 2022, FIFA has designated seven official sponsors. Among them is Crypto.com, the cryptocurrency platform. We have an overview of all sponsors. FIFA has announced two tech companies, Crypto.com and Byju’s, as new sponsors for the World Cup in Qatar. The others are Budweiser, HiSense, McDonald’s, Vivo and Mengniuir. In addition to the seven sponsors for the World Cup, FIFA has six long-term partners.
-
ArticleIntersport Austria satisfied with winter business
Intersport Austria looks back on a satisfactory winter business 2021/22 despite the country’s Covid lockdown before Christmas and relatively poor snow conditions. Already at the beginning of winter, on the first weekend of Advent, the retail group experienced a digital run on all winter sports items, including skis, touring skis, ...
-
ArticleeBay survey analyzes shopping behavior during Covid-19 pandemic in Germany
In its consumer behavior analysis for the German website eBay.de, the online company eBay Ads has evaluated search queries during the extract search words and trends among its users. According to the report, two trends are becoming obvious: Search words like “well-being” and “cozy” have seen a significant increase compared ...
-
News briefs
Scottish Golf reports membership increase
According to Scottish Golf’s Annual Review 2021, released at the governing body’s general assembly on March 6, the total playing membership of adults and juniors in Scotland’s affiliated golf clubs increased by 7.3 percent in 2021. The increase took the total to 207,676, including 182,167 males and 25,509 females. Membership ...
-
ArticleWomen in sports business: facts and figures on international women’s day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
-
C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
-
ArticleGerman survey: Paralympics help reduce prejudice against people with physical disabilities
On March 4, the Paralympic Winter Games will kick off in Beijing, barely two weeks after the end of the Winter Olympics. According to a recent survey by YouGov in cooperation with Statista, 72 percent of people in Germany say that the Paralympics can help break down prejudice against people ...
-
ArticleGlobal footwear market estimated at $440 billion in 2026
In 2020, the global footwear market was estimated at $384.2 billion and is expected to rise by a compound average growth rate (CAGR) of 2.3 percent to reach $440 billion in 2026, according to Reportlinker, a research institute using artificial intelligence to compile reports. Casual footwear, one of the segments ...
-
News briefs
German retail supply bottlenecks worsen in February
According to a survey by the research institute Ifo, supply problems in German retail have worsened again in February. In February, 76.3 percent of overall retailers said they did not receive all the goods they ordered. A month earlier, the figure was 57.1 percent. Among retailers selling clothing, 52.6 percent ...
-
News briefsGermans invest in home fitness
A representative study by the German Industry Association for Fitness and Health (DFIG) has found that home fitness continues to be a growth market in Germany. The Covid-19 pandemic has boosted the market, and this trend continues. The survey shows that: 50 percent of households in Germany purchased fitness ...
-
News briefsSpain’s sporting goods production continues to grow
The production of sporting goods in Spain recorded a 70 percent increase in December 2021 as compared to the same month of 2020, based on provisional data from the Spanish Statistical Office (INE). The performance also marks the fourth consecutive month of growth in the sector’s industrial production index (IPI). ...
-
News briefsMeta partners with NFL for social-media avatars
Meta, the owner of Facebook, has introduced a number of aesthetic options for 3D avatars on Facebook, Messenger, Instagram Stories and direct messages (DMs) for users in North America and elsewhere. From now to Feb. 28, for instance, they can dress their avatar in the colors of the Cincinnati Bengals ...
-
Article
Inflationary pressures are mounting across the board
Sports brands have already started to charge slightly higher prices on selected products, privileging limited editions and premium or novel product releases. The price increases have been a logical response to a situation where the available demand is outstripping the demand, especially because of high Covid vaccination rates, coupled with ...
-
Article
Italy’s growing sporting goods industry is becoming more sustainable
The Italian sporting goods industry raised its aggregate revenues by an estimated 8.4 percent to €12.2 billion in 2021, according to a survey conducted by its trade association, Assosport, among its 120 members, which market some 300 brands and employ 9,300 people, representing almost one third of the industry’s total ...
-
ArticleStrong year-end spurt in Sweden
The past year ended with a bang for Swedish sports retailers. Their total retail sales rose by 20.7 percent year-on-year during the important fourth quarter, according to the quarterly Sportindex produced by the Swedish Sports Forum in collaboration with HUI Research, which is based on a sample of major players ...
-
News briefs
Laurent Vanat calls for sponsors for his annual Snow Report
Laurent Vanat’s annual international report on snow and mountain tourism tends to come out every year in April, providing many details, especially on sports participation and the development of new ski facilities in many countries around the world. The latest edition of the report, which covered the 2019/20 season, showed ...
-
Article
Snowy winter supports sporting goods sales in Russia
In some Russian regions, consumer activity in the sporting goods market has nearly doubled thanks to snowy winter conditions during the current winter season. It has been particularly strong over the online channel. Ilya Titarenko, director of the distribution department of Sportmaster, the country’s leading sporting goods retailer, confirmed that ...
