Consumer insights from the sporting goods industry – Page 3
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleSpanish footwear exports up in the first seven months of 2024
Spain’s footwear exports rose for the first seven months of 2024 compared to the same period in 2023.
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
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AnalysisMarket Analysis: The sports equipment market 2023
Our annual summary compares the 2023 and 2022 global revenue and market-share development of 39 companies and provides a breakdown by sector.
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ArticleOlympic hype drives growth in Chinese sporting goods
The 2024 Paris Olympics boost Chinese sporting goods market, with sales surging in key categories like shuttlecocks, swimsuits and outdoor gear.
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ArticleUS ‘soccer’ fandom surges, new insights revealed
A new report reveals key insights into the growing passion for football (soccer) in the US, shedding light on demographics and engagement trends.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleTop three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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News briefsSkateboarding equipment market poised for growth in face of increasing competition and rise of e-comm
Global skateboarding market is set for growth through 2030, driven by competitions, e-commerce and youth culture trends, says a new report.
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AnalysisMarket Analysis: The global athletic footwear market
Our annual overview of the athletic footwear market shows the global sales of 25 companies and compares how 2023 has developed compared to 2022.
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ArticleGlobal footwear production fell 6% in 2023
Nearly nine out of every ten pairs were made in Asia, while large disparities in consumption persist between emerging economies and developed regions.
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News briefsNike and JD Sports roll out connected loyalty program to the US
The companies are expanding their connected loyalty program to the US to enhance the customer experience and underscore JD Sports’ growth ambitions in North America.
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ArticleStudy shows how important easy returns are for online shoppers
A new study by nShift and DeliveryX shows that 54% of online shoppers prefer easy returns over low prices or fast delivery.
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ArticleWhile bike sales recover, Swedish retail declines for tenth consecutive quarter
While Swedish sports retail in general has declined for the tenth consecutive quarter in Q2 of 2024, bicycle sales appear to be recovering, growing by an impressive 10% compared to the previous quarter.
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ArticleSki equipment market to post 4.33% CAGR by 2028, says new report
Research and advisory firm Technavio estimates the global ski equipment market size to grow by $430.2 million from 2024-2028.
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ArticlePlaytomic’s 2023 in review for pádel
Playtomic and Strategy&, a division of the PwC accountancy and consultancy, have released the 2024 edition of the Global Padel Report – a 50-page presentation filled with charts and other visuals.
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News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
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ArticleNew UK report shows physical and mental benefits of surfing
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...
