Consumer insights from the sporting goods industry – Page 3
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ArticleSports sales in Sweden declined 2.9% in total 2024
The Sports Index shows that sports retail sales fell by 2.9 percent in the fourth quarter and the full year of 2024, for a third consecutive year of decline. However, racquet sales were a bright spot, boosted by Stiga and Truls Möregårdh, with sales growing 86.1 percent.
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News briefsFootball apparel market to grow at 5.8% CAGR from 2025 to 2029, according to new report
Demand for jerseys worn by popular players drives market growth, with endorsement deals between brands and these players further boosting sales.
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ArticleHanesbrands supports the homeless in the US for the 15th time
The Hanes for Good program is celebrating its 15th year of helping the homeless.
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ArticleStrava’s latest 'Year in Sport' report highlights preference for more relaxed workouts
People no longer push to the extremes in their fitness routines while run clubs are emerging as the new social hotspots.
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ArticleBook chronicling the sporting goods industry is out now
Eugenio Di Maria’s comprehensive new book explores the evolution of the global sporting goods and outdoor industries. It provides insights for decision-makers.
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ArticleTennis players in the world rise above 100 million for the first time
Asia is the continent with the highest absolute number of players, while the US is the country with the highest number of tennis players.
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News briefsTennis racquets market to post 9% CAGR by 2029
North America stands as the dominant region, while the amateur segment is witnessing substantial growth globally.
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ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
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ArticleThe New Creative Collectives: a strategic shift in outdoor and sports culture
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last out of four articles Ekström explains why Creative Collectives are a key to the active consumer.
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ArticleFrom Fandom to Fundom: transforming brand engagement
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In our mini-series brand strategist Fredrik Ekström explains the transformation of the consumer and in this third out of four articles introduces the expression of “Fundom” and what it means for brands.
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ArticleBrand activism: The strategic imperative of “what” over “why”
How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands get their positioning right and evolve a deeper relationship with their customers. In this first out of four articles Ekström explains why the “what” is nowadays more important than the eternal “why”.
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ArticleTrailfulness: Embracing mental well-being as a strategic imperative in the outdoor industry
In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but shows strategic opportunities for brands how to evolve a deeper relationship with their customers. In this second out of four articles Ekström explains how (mental) well-being can become a crucial part for their products, services and storytelling. For this he also introduces the expression of “Trailfulness”.
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ArticleSpanish footwear exports up in the first seven months of 2024
Spain’s footwear exports rose for the first seven months of 2024 compared to the same period in 2023.
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ArticleHead is the number one tennis racquet choice in Europe
Data shows that in seven out of eight key European countries, Head racquets are the first choice of players H1 2024.
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AnalysisMarket Analysis: The sports equipment market 2023
Our annual summary compares the 2023 and 2022 global revenue and market-share development of 39 companies and provides a breakdown by sector.
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ArticleOlympic hype drives growth in Chinese sporting goods
The 2024 Paris Olympics boost Chinese sporting goods market, with sales surging in key categories like shuttlecocks, swimsuits and outdoor gear.
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ArticleUS ‘soccer’ fandom surges, new insights revealed
A new report reveals key insights into the growing passion for football (soccer) in the US, shedding light on demographics and engagement trends.
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ArticleEuro 2024 – The figures, the fans and the brands
Who were the fans of the Euro 2024 in Germany, how many games did they watch, and what companies did they associate with the tournament? YouGov asked a thousand people.
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ArticleTop three changes in the 2024 Stifel US sneaker survey
Nike, New Balance and Adidas are the most popular sneaker brands in Stifel’s 17th sneaker survey.
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News briefsSkateboarding equipment market poised for growth in face of increasing competition and rise of e-comm
Global skateboarding market is set for growth through 2030, driven by competitions, e-commerce and youth culture trends, says a new report.
