Consumer insights from the sporting goods industry – Page 3
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WhitepapersWhitepaper: Future-proof textiles 2025
A practical whitepaper by SGI Europe in cooperation with RUDOLF, explaining how upcoming rules and consumer expectations reshape material compliance and product development.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleFrom signal to substance: The new rules of consumer trust
German consumers demand proof over promises. Fredrik Ekström shows why brands must move from slogans to substance to earn trust.
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ArticleSecond-hand: From sustainability paradox to business case
Resale is moving from niche to growth engine. Fredrik Ekström explores how second-hand is becoming a business case.
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Market ReportsThe German Performance Running Market 2025
How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.
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AnalysisMarket Analysis: The global athletic footwear market
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
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News briefsSFIA releases mid-year sports participation report
A new mid-year report from US fitness industry trade group SFIA shows rising inactivity and cost concerns despite growth in select winter and racquet sports.
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ArticleAsics and Salomon are the fastest-growing sneaker brands
StockX’s midyear trend report has Asics and Salomon among the fastest-growing sneaker brands and sees triple-digit sales growth for trading cards.
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ArticleEndurance athletes need more support for sweat management
Sweat poses significant performance challenges and safety risks for endurance athletes, suggests a study.
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Market ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
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ArticleCircular economy: Survey suggests disruption
”The Tipping Point: Building trust in the circular economy” identifies key drivers for a change to circularity.
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ArticleWFSGI and SFIA in joint statement for keeping sports equipment affordable
With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.
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News briefsWomen’s football to enter global top five sports by 2030, according to new report
The majority of its fan base is projected to be female.
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Market ReportsExclusive data: How chinese consumers shop for sports footwear online
Explore key insights from the 2024–25 China Sports Footwear Ecomm Report, including platform shifts, premiumisation trends, and brand strategies from Nike, Anta and Hoka One.
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ArticleConsumer spending 2025 signals cooling growth and rising inequality
Global consumption continues to rise, but the pace is slowing. According to World Data Lab’s latest World Consumer Outlook 2025 (WCO#7), presented on May 15 alongside insights from a panel of chief economists, spending patterns are shifting regionally, demographically, and structurally.
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News briefsWorld Athletics gains top spot in social media engagement, suggests new report
World Athletics has reached the top of the “SportOnSocial International Federations 2025 Report” by Redtorch.
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ArticleTariffs and more from the US Treasury’s perspective
April 2 is the day the US will introduce “reciprocal” tariffs on allies and adversaries alike.
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SponsoredHow sporting goods and fitness brands can leverage sports trends to strengthen brand equity
The Global Sports Properties 2025 report highlights key momentum drivers offering brands a roadmap to remain relevant in an evolving market.
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News briefsA glimpse of Saudi padel
Saudi Arabia is the Middle Eastern country with the highest number of padel players. Over the next five years (by 2030) Saudi Arabia hopes to register 5,000 players in local competitions.
