Consumer insights from the sporting goods industry – Page 3
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ArticleGB triathlon participation returns to growth
120,000 active triathletes recorded in 2025 – but the sport remains 28,000 below its pre-pandemic peak.
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ArticleUS golf participation hits eight-year growth streak
On-course participation surpassed 29 million in 2025, marking eight consecutive years of growth and reinforcing the sport’s resilience
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ArticleVisa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
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ArticleFans and sports: what can be improved? New research
New research identifies a “joy gap” in sports: fans want 90-minute experiences with light spectacle and micro-agency, not scripted drama or endless games.
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ArticleIronman reports record registrations in 2025
The organization has reported over 250,000 race registrations across Ironman and Ironman 70.3 events in the season.
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ArticleFrance sports economy reaches €78bn
Banking group BPCE report reveals French sports economy represents 2.7% of GDP, with 147,000 companies and strong post-Olympics momentum.
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ArticleUK retailers see best Boxing Day in decade
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
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ArticleRunning shoes in 2025: more cushioned than ever
The sports shoe market swapped race-day fireworks for weekday miles. Gen Z embraced max-cushioned shoes for walking, running and commuting.
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News briefsSporting goods drive US holiday sales growth
November retail sales in the US climbed 4.5% year-over-year, driven by strong gains in sporting goods, digital products and clothing.
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ArticleUS athleisure market to hit $318bn by 2035
The US athleisure market is projected to reach over $318bn by 2035, driven by sustainability, digital channels and lifestyle shifts.
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ArticleGen Z chooses fitness over social media, Strava study reveals
Gen Z is turning away from social media toward active lifestyles, with running clubs, weight training and fitness spending on the rise in the US.
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ArticlePantone picks white as 2026 color
Pantone’s 2026 color of the year is Cloud Dancer, a soft white hue meant to evoke clarity and calm amid cultural noise.
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News briefsAsics wins over running enthusiasts
Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.
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ArticleWomen’s shoes still don’t fit
A new study shows most running shoes are still built for men’s anatomy — leaving women runners with discomfort, fit issues, and preventable injuries
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ArticleTracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
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AnalysisMarket Analysis: The global athletic apparel market
SGI Europe’s yearly analysis details the global sales and performance of the top 31 athletic sports apparel brands including global and european market size, market shares and growth.
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AnalysisMarket Analysis: The global sports equipment market
The global sports equipment market recovered modestly in 2024.
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ArticlePadel’s next frontier: US market prepares for explosive growth, with lessons from Europe
A new report outlines how America’s padel market could expand tenfold by 2030.
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ArticleWomen are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
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WhitepapersWhitepaper: Future-proof textiles 2025
A practical whitepaper by SGI Europe in cooperation with RUDOLF, explaining how upcoming rules and consumer expectations reshape material compliance and product development.
