Consumer insights from the sporting goods industry – Page 7
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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ArticleAustrian Tourist Board: Winter season can be a success despite challenges
At a press conference in late October, tourism state secretary Susanne Kraus-Winkler and Österreich Werbung (OW; Austria Tourism) managing director Lisa Weddig addressed the current status quo of the tourism industry and the potential for the 2022/23 winter season, revealing that the industry made a comeback this summer, people are ...
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ArticleSlight improvement in German consumer sentiment in November
After several months of negative trends with ever-new all-time lows, German consumer sentiment improved slightly in November. As shown by the current consumer barometer of the German Retail Association (HDE), the index increased slightly compared to the previous month. However, the barometer remains at a low level. In recent months, ...
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News briefsSwiss consumer sentiment at record low
Consumer sentiment in Switzerland has continued to decline, falling to -46.6 points in October from -41.7 in July and reaching its lowest level since the consumer survey began in 1972, according to the State Secretariat for Economic Affairs. The decline comes amid high inflation and cloudy economic prospects, although perceptions ...
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ArticleWhich countries show the most interest in the FIFA World Cup - and how does it compare to the Olympics?
Four out of nine consumers are interested in the FIFA World Cup. How does that compare to the Summer Olympics and who are the fans? YouGov Global Fan Profiles have now revealed that 45 percent of consumers in 50 markets either have “some interest” in the FIFA World Cup or ...
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ArticleIntersport Germany launches new brand campaign; new report underlines social relevance of sports
Intersport Germany is underlining the enormous social importance of sports with a new brand campaign. The sporting goods retailer has already been campaigning to increase access to sports for years. Now, the group is launching “Einmal Sport. Intersport.“ (a pun on “Once sport. Always sport”), a highly emotional and polarizing ...
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ArticleEurostat reviews EU sports employment
The number of people employed or self-employed in the EU’s sports sector has recovered since the dip occasioned by lockdown policies, according to a recent report in late September by the EU’s statistical body, Eurostat. That number is back to 1.37 million, as in 2019. It was down to 1.31 ...
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ArticleConsumer confidence at historic lows in Europe
Consumer confidence has taken a dive in Europe. The European Commission’s Directorate-General for Economic and Financial Affairs (DG ECFIN) has produced a flash estimate for September, according to which the indicator has “resumed its steep downward trend, dropping by 3.5 points in the EU and 3.8 points in the euro ...
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ArticleMicrosoft survey sees managers mistrusting hybrid working models
The vast majority of managers have difficulty trusting the productivity of their employees in hybrid work models.
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News briefsAmazon on the wane, Decathlon supreme in e-bikes in Spain
Drawing data from the SEO software producer Sistrix, CMDsport has once again ranked the top ten e-commerce sites for e-bikes in Spain. The surprise this time around is that two local operations, Biciescapa.com and Bicimarket.com, have knocked Amazon.es down two pegs. Meanwhile, Decathlon.es has retained its top spot by a ...
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AnalysisMarket Analysis: The sports equipment market
This exclusive statistic includes revenue and market share development for the major global sports equipment brands.
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ArticleCross-border commerce publishes first online retail ranking
Providing an overview of the European fashion retail market in 2021, Cross-Border Commerce Europe has published a ranking of fashion retail online.
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News briefsIntersport Austria publishes Sport Report 2022
In its Sport Report 2022, Intersport Austria surveyed 1,350 Austrians between the ages of 16 and 69 about their sports habits, the importance of shared sports experiences in the family and their mental and physical fitness. The result of the study: 94 percent already recognize the importance of sports at ...
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ArticleWhy sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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News briefsNumber of affiliated sports participants in France heavily impacted by the pandemic
According to the latest figures by France’s National Institute of Youth and Popular Education (INJEP), published in Filière Sport by Union Sport et Cycle, the number of affiliated sports participants in 2021 amounted to 14.4 million, representing a 14.9 percent decrease from the previous year. Multisport federations were the most ...
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ArticleNorwegian sports specialty market grew by 3.6% in 2021
According to data compiled by the Norwegian sporting goods industry association, Norsk Sportsbransjeforening, Europe’s highest per capita sporting goods market recorded a 3.6 percent increase in 2021 among its nine top banners to 14,875 million Norwegian kroner (€1.46b) from 14,363 million in 2020. The trade group intends to release a ...
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Infographics & DataThe Norwegian Sports Retail Market
This interactive chart shows the largest Norwegian sports retailers by revenue in thousand NOK (2020 and 2021) as well as the total market size 2020, 2021 including market shares. This chart can be downloaded as JPG, PNG or PDF.
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ArticleWomen’s football in Europe to grow sixfold in commercial value by 2033
UEFA has launched a new report highlighting the potential for growth in the European women’s club and league game over the next decade. According to the report titled The Business Case for Women’s Football, women’s football could see a six-fold increase in its commercial value over the next decade, reaching ...
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Infographics & DataTop sporting goods companies by profit per employee
This exclusive interactive chart shows 19 major sporting goods brands as ranked by profit per employee for 2021, with comparative figures for 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefsYouGov analysis sees E-sports being an industry dominated by young, male consumers
YouGov has conducted a new study on the German E-sports market. The global market research company puts one of its main focuses on the E-sports business since it entered an exclusive research and data analysis partnership with the gaming business media outlet Business of Esports last year. The new study ...
