Consumer insights from the sporting goods industry – Page 8
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News briefsSporting goods sales in the U.S. grew 4.3% last year
U.S. wholesale sales of athletic footwear, apparel, sports and fitness equipment, and licensed products grew by 4.3 percent in 2022, totaling over $116 billion. This represents the second-largest percentage growth since 2010, although it also marks a pullback from the record performance of 15.8 percent in 2021. These figures were ...
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News briefsRussian market lost nearly 20% of fitness equipment suppliers
Since March 2022, almost every fifth fitness equipment supplier from Europe and the U.S. has curtailed operations in the Russian market. Currently, a large share of fitness equipment is imported to the Russian market through parallel import schemes, a study conducted by the Russian National Fitness Community (NFS) showed. For ...
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News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
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News briefsSports sunglasses market to register 7.53% CAGR by 2026
The global sports sunglasses market is projected to grow by US$1.40 billion between 2021 and 2026, representing a CAGR (compound annual growth rate) of 7.53 percent, according to a recent research report by Technavio. The market is driven by the growing popularity of sunglasses among the youth and middle-aged population. ...
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ArticleDACH market: Germany with the lowest purchasing power, says GfK
With a total of €49,592, the people of Switzerland have significantly higher per capita purchasing power in 2023 than the inhabitants of their neighboring countries, Austria and Germany. Austrians have €26,671 per capita available for spending this year, while Germans have €26,271. This means that Germany now comes last in ...
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News briefsRecovery in consumer sentiment in Germany falters
After five months on an upward trend, the recovery in consumer sentiment in Germany weakened in April. This is revealed by the latest consumer barometer of the German Retail Association (HDE). According to this, the index remained almost at the level of the previous month of March. According to the ...
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News briefsAmazon marketplace far ahead of the competition worldwide
Amazon’s marketplace receives four times as many annual visitors (4.810 billion) as its nearest competitor in the field of third-party sales, eBay, according to Diffusion Sport, which has reviewed several figures from Statista. In fact, the Amazon marketplace’s visitor total is higher than that of its ten biggest competitors combined. ...
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Infographics & DataSGI Sporting Goods Scorecard Q4 2022
Find out whose sales are up and whose profits are down in Q4 2022 in our exclusive analysis of the sporting goods industry’s largest players.
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ArticleSurvey: Millennials will lead global e-com spending in 2023
The latest ESW Global Voices survey shows that more than a quarter of the age group known as Millennials plan to spend more of their money online this year in health & beauty, luxury, apparel & footwear and consumer electronics. The consumer survey by ESW, a DTC e-commerce company headquartered ...
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News briefsInner city shopping mobility: HDE publishes location monitor
The German Retail Association HDE has published its latest field study on consumer mobility for city shopping, conducted in association with GfK in Germany. The “Standortmonitor” (location monitor) 2022 reveals consumer preferences for means of transport while shopping in city centers. According to the report, 63 percent ...
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
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News briefsVolleyball emerges as the digital champion for 2022
The International Volleyball Federation (FIVB) has emerged as the leader among sports authorities in the 7th edition of the #SportOnSocial League Table, a social media performance benchmarking tool established every year by research, digital and creative agency Redtorch. FIVB ranked second last year when the top spot was occupied by ...
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News briefsNew survey reveals Millennials’ favorite brands
Investment bank Roth MKM announced the results of its 2023 Millennial Survey; a proprietary survey examining current trends, spending patterns and favorite brands across eight consumer categories, including apparel and footwear, and health and wellness. Some of the key findings for the sporting goods industry include: For the second ...
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Infographics & DataEuropean 2022 retail sell-out sales across outdoor segments
We bring you a breakdown of retail sell-out sales across six outdoor segments in 2022 across six European countries
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News briefsThe British exception when it comes to women exercising
Recent data from Strava have revealed that Gen-Z women (those aged 18-29) in the U.K. dedicate 11 percent more hours to physical activity than men in the same age group. When it specifically comes to running, which proves to be one of the favorite activities for this age group, women ...
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ArticleNew report on the impact of the decline in snow cover in Italy
In less than three years, Italy will be hosting the Milano Cortina Winter Olympics 2026, and some recent estimates are alarming. According to a new report by the Italian environmental group Legambiente, Italy’s ski industry heavily relies on artificial snow due to climate change. Nine out of ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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News briefsGfK see 93 percent of Europeans on a spending freeze
In a recent study, market insights firm GfK shed light on the shopping behavior of European consumers in light of rising living costs and inflation. 93 percent of consumers in Europe have already adjusted their purchasing habits as household budgets are becoming tighter, according to the GfK comparison of 15 ...
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News briefsInternet spending continues to grow in the EU
In 2022, 91 percent of people aged 16 to 74 in the European Union used the Internet, according to data from the latest annual survey on the use of ICT in households and by individuals, released by Eurostat. The proportion of e-shoppers jumped from 55 percent in 2012 to 75 ...
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News briefsGolfers' spending in the UK increased 20% from 2014 to 2019
According to an independent report by Sheffield Hallam University’s Sport Industry Research Centre (SIRC), funded by The R&A, consumer spending on golf grew 20 percent in current prices from 2014 to 2019, which is real terms growth of 8 percent after accounting for inflation. The U.K. golf industry employs 63,826 ...
