Consumer insights from the sporting goods industry – Page 9
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News briefsAn update on padel in Italy
The number of padel facilities and courts in Italy continues to grow. According to data from Osservatorio Mr Padel Paddle, 479 new facilities and 1,219 courts have been set up since Jan. 1, bringing the total to 2,323 facilities and 5,908 courts nationwide. The increase has been 26 percent for ...
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News briefsAlibaba reports skateboard trend in China
Chinese technology company Alibaba reports a surge in sales of skateboards. In China, skateboarding is considered an outsider sport or culture, not least because of its U.S. influences. Source: Elon Shi via Alizila Skateboarder Elon Shi in Shanghai However, as Alizila, Alibaba’s news platform, writes, skateboarding’s reputation ...
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ArticlePickleball is spreading to Europe
We have a closer look at Pickleball. The racquet sport that originated in the U.S. is becoming more popular in Europe.
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ArticleGfK reports Europe-wide retail turnover increase of 6.8 percent in 2021
Against the weaker 2020 numbers that reflected a European economy shaken by the first Covid-19 wave, the new figures conducted by GfK for the retail sector in Europe show an overall better situation for retailers. The 2021 European retail study sees retail sales increase significantly by ...
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ArticleGrowth in German e-commerce continues to normalize
E-commerce in Germany cannot evade the effects of war, rising prices and insecure consumers and is returning to familiar growth paths after double-digit revenue increases in previous years, says the German e-commerce and mail order retail association (bevh) regarding the first half of Q2. Consumer goods e-commerce sales as a ...
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ArticleAnalysis: Sporting Goods Industry Scorecard Q1 2022
Find out about the top industry performers. With our first quarter 2022 Sporting Goods Industry Scorecard, we provide an overview by sales and profit.
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News briefs
Meta’s COO steps down
Sheryl Sandberg, who joined in 2008, is stepping down as COO of Facebook’s new incarnation, Meta. CEO Mark Zuckerberg writes in his “Note” of June 1 that rather than “replace Sheryl’s role in our existing structure,” he will be bringing the hitherto separate product and business groups closer together. Sandberg’s ...
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ArticleNew French survey highlights the role of brands and media in women’s sports
BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...
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ArticleIEEFA study shows high pressure on Vietnam’s industry to move to renewable energy sources
Since the Vietnamese economy largely relies on the export-dependent manufacturing industry, the country is more exposed to multinational corporations and the global consumer market than any other developing Southeast Asian country says a newly released paper by the Institute for Energy Economics and Financial Analysis (IEEFA). The organization has studied ...
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News briefs
NSAA reports record visits for the 2021/22 ski season in the U.S.
The U.S. National Ski Areas Association (NSAA) has released the 2021-22 season attendance figures in U.S. ski areas, with visits up 3.5 percent from the previous season (61 million total). The statistics cover 473 ski resorts in 37 U.S. states, compared to 462 last season. The NSAA has been tracking ...
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ArticleSwiss sports market with record growth in 2021
According to GfK Switzerland, the Swiss sports market (excluding bicycles), like other non-food markets, benefited from the pandemic and recorded a 14 percent increase in growth to just under 2 billion Swiss francs, thus reaching record levels. For once, all sectors contributed to the double-digit sales growth: Hardware with +11 ...
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ArticleSports protective gear market to post CAGR of 6% by 2027, according to new report
According to a new market research report by MarketsandMarkets, the sports protective gear market has grown considerably in 2021. It is projected to grow from US$5.3 billion in 2022 to US$7.1 billion by 2027, at a compound annual growth rate (CAGR) of 6.0 percent. The 212-page report is titled “Sports ...
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ArticleRussian import-replacement campaign faces difficulties
The Russian Industry and Trade Ministry has rolled out a 700 million rubles (€9.5m) program to support the import-replacement trend in the domestic sporting goods market. The authorities plan to encourage local companies to replace sportswear, sporting gear and athletic apparel, which are expected to be in short supply due ...
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ArticleOngoing war in Ukraine weighs on German consumer sentiment
As the consumer barometer of the German Retail Association (HDE) shows, consumer sentiment among Germans is continuing to deteriorate in May. After plummeting massively following the start of the Russian war in Ukraine, the index is now declining again. This is the sixth month of consecutive declines in the HDE ...
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ArticleItaly’s sporting goods industry association says winter season has shown positive signs
Assosport, the Italian sporting goods industry association, has described the past 2021/22 season as a positive one for winter sports after the dark period of the pandemic. Covid-19 forced to cancel virtually all activities from March 2020 until the end of 2021, with severe repercussions on the broader sector. Most ...
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ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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ArticleSwedish sports retail down in Q1 according to Svenskt Sportforum
The Sportindex from the Swedish sporting goods trade association Svenskt Sportforum shows that total sports retail sales in the country fell 9.6 percent in Q1 2022 compared to the same period last year. Same-store sales fell by 9.3 percent, while e-commerce saw a steeper decline of 16.5 percent. The e-commerce ...
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News briefsScuba diving equipment market to post CAGR of 3% by 2024
The scuba diving equipment market is expected to post a compound annual growth rate (CAGR) of 3 percent in the 2019-2024 period, according to a new report by global technology research and advisory firm Technavio. Growth is being driven by the rising popularity of water sports in general and the ...
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ArticleAsics’ State of Mind Index proves the positive impact of physical activity on the world’s mental health
Asics has announced the results of its inaugural Global State of Mind Index, which proves a direct positive link between exercise and mental health, but uncovers the worrying potential impact of lower levels of activity in younger generations across the globe. The first-of-its-kind global study, which tracked the mental state ...
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ArticleDeloitte media consumer study 2022 examines the metaverse phenomenon
The metaverse and its new possibilities are moving the digital media world. Consultancy Deloitte has dedicated its new media consumer survey 2022 entirely to this topic. The market researchers’ latest study, conducted among 2,000 consumers in Germany in February 2022, shines a light on consumers’ attitudes to the virtual world. ...
