Consumer insights from the sporting goods industry – Page 4
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AnalysisMarket Analysis: The global athletic footwear market
Our annual overview of the athletic footwear market shows the global sales of 25 companies and compares how 2023 has developed compared to 2022.
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ArticleGlobal footwear production fell 6% in 2023
Nearly nine out of every ten pairs were made in Asia, while large disparities in consumption persist between emerging economies and developed regions.
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News briefsNike and JD Sports roll out connected loyalty program to the US
The companies are expanding their connected loyalty program to the US to enhance the customer experience and underscore JD Sports’ growth ambitions in North America.
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ArticleStudy shows how important easy returns are for online shoppers
A new study by nShift and DeliveryX shows that 54% of online shoppers prefer easy returns over low prices or fast delivery.
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ArticleWhile bike sales recover, Swedish retail declines for tenth consecutive quarter
While Swedish sports retail in general has declined for the tenth consecutive quarter in Q2 of 2024, bicycle sales appear to be recovering, growing by an impressive 10% compared to the previous quarter.
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ArticleSki equipment market to post 4.33% CAGR by 2028, says new report
Research and advisory firm Technavio estimates the global ski equipment market size to grow by $430.2 million from 2024-2028.
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ArticlePlaytomic’s 2023 in review for pádel
Playtomic and Strategy&, a division of the PwC accountancy and consultancy, have released the 2024 edition of the Global Padel Report – a 50-page presentation filled with charts and other visuals.
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News briefsThe untapped potential of female fans in new report on sports merchandise
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found ...
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ArticleNew UK report shows physical and mental benefits of surfing
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental ...
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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ArticleGlobal golf equipment market to post 3% CAGR by 2028
The global golf equipment market size is projected to grow at a compound annual growth rate (CAGR) of nearly 3 percent during the 2024-2028 forecast period, according to a new report by research and advisory firm Technavio. The golf equipment market encompasses a wide range of products, including golf clubs, ...
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News briefsDiving equipment market to grow at 7.5% CAGR by 2035
According to a new report by Allied Market Research, the global diving equipment market was valued at $3.5 billion in 2023 and is expected to reach $8.1 billion by 2035, a compound annual growth rate (CAGR) of 7.5 percent from 2024 to 2035. Growth is being driven by the increasing ...
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News briefsAre helmets about to be normal gear for every surfer?
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
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News briefsGlobal fitness equipment market to accelerate at a CAGR of 3% by 2033
According to a new report by research firm Allied Market Research, part of Allied Analytics, the global fitness equipment market is expected to reach $18.4 billion by 2033, representing a compound annual growth rate (CAGR) of 3.02 percent from 2024 to 2033. By type, the cardiovascular training equipment segment was ...
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ArticleGlobal survey on women’s sports calls for brand investment
According to a new global survey from Parity and SurveyMonk, women’s sports fandom is moving to the mainstream, and the gender gap is expected to narrow further in the coming years. However, more than half of the surveyed (53 percent on average) said that brands are not investing enough in ...
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ArticleDecline in golf apparel sales signals market shift
According to Golf Datatech (GDT), the latest figures reveal a notable downturn in golf apparel sales, signaling a shift in the market landscape. In March 2024, sales at both on- and off-course specialty stores plunged by over 10 percent compared to the same period last year. The first quarter of ...
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News briefsSwedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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Infographics & Data2023 consumer trends: Demand for sustainability among Gen Z and Millennial fashion shoppers
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
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ArticleYouGov customer loyalty ranking 2024 Germany: Sport 2000 at the forefront
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
