Matt Kaplan has joined Footbalance, the Finnish maker of custom-molded insoles, as its president and managing director for the North American market. He was previously vice president and business director in North America for Suunto, the brand of sports and outdoor instruments owned by the Amer Sports group. This is probably no coincidence, since the chairman of Footbalance is none other than Roger Talermo, former chief executive of Amer. Through his experience of 17 years in the outdoor, action sports and endurance sports industries, Kaplan has built up a network of retail relationships that could be most valuable for Footbalance in North America. The Footbalance System enables the rapid production of fully customized insoles at an ordinary store in less than 10 minutes at a cost-effective price