More about brands – Page 101
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News briefs
Asics extends its collaboration with Right To Play
Asics has announced an extension of its partnership with Right To Play, an international non-profit organization that helps vulnerable children overcome the effects of war, poverty and disease through play. Asics will now support Right To Play programs in East Africa (Uganda, Burundi, Mozambique and Tanzania). Since launching their partnership ...
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News briefs
Foot Locker and Melody Ehsani launch inaugural collection
Foot Locker has announced the launch of an exclusive basketball-inspired capsule collection designed by Melody Ehsani, the new creative director of its women’s business. It will be the first of several capsule collections that the international sports retailer plans to drop this year. The collection highlights colors inspired by nature ...
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News briefs
Burton calls on snowboarders to clean up their mountains
Burton Snowboards is calling for the annual Burton Clean Up Days, which started years ago with a crew of company employees picking up trash on their local mountain. Over the years, the event has grown into a movement of like-minded snowboarders cleaning up their personal playgrounds around the world. This ...
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News briefs
Moncler hires a chief brand officer away from Nike
Gino Fisanotti will be filling the new position of chief brand officer for Moncler as of June 7. He has been with Nike for the past 24 years, occupying a series of executive posts in retail and brand marketing and moving through various geographies: Latin America, North America and Europe. ...
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News briefs
Lacoste launches “In the Eyes of the Crocodile” brand activation at Roland-Garros
Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in ...
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News briefs
Joma partners with a Scottish team
Joma Sport has announced a three-year technical partnership with the Hibernian Football Club, a professional club based in Edinburgh that competes in the Scottish Premiership. The agreement, effective June 1st, brings an end to the club’s four-year deal with Macron. Upon the terms of the new agreement, described by the ...
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News briefsKeller Sports starts Brand City Clash, gets innovation award
Keller Sports, the fast-growing German online retailer for premium sports products and services, is organizing a special multi-sport challenge, the “Brand City Clash by Keller,” in five German cities - Würzburg, Dresden, Münster, Freiburg and Munich - with the help of five brands for the first time this summer. In ...
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News briefsMacron inaugurates its new HQ
With the company’s 50th anniversary approaching, Macron has inaugurated its new headquarters with an open house for the VIPs of Bologna’s society. The company broke ground for the new campus in July 2019 in the town of Valsamoggia, Italy, situated 10 km from Bologna, 25 km from Modena and right ...
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News briefsMarimekko collaborates with Adidas on sportswear
For Marimekko, a major Finnish producer of highly colorful fabrics, has decided to have its first collaboration with a sportswear brands through a limited edition with Adidas.Bold patterns are combined with a functional style to convey a positive spirit of movement and playfulness. The Adidas x Marimekko collection is scheduled ...
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News briefs
Nike claims its break-up with Neymar was tied to a sexual assault allegation
Nike’s decision to stop working with Neymar jr. last year was connected with allegations by a Nike employee that the footballer had sexually assaulted her, the Wall Street Journal (WSJ) has revealed, and Nike has partly confirmed the report, adding that the allegations could not be confirmed. Neymar has vigorously ...
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ArticleVF launches new incubator platform for innovative business models
VF Corp. has launched Venture Platforms, an “innovation pillar that will focus on identifying and investing in new, future-focused opportunities.” The new initiative will add a specific innovation-focused component to the existing brand portfolio strategy by identifying and investing in new, forward-looking companies and business models. “We’re interested in ideas ...
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News briefs
Kering sells a 5.9% stake in Puma
Kering said it has launched a private placement for about 8.9 million shares in Puma among qualified investors through an accelerated book-building process. For Kering, which has been focusing on the luxury goods sector lately, the move would generate proceeds of more than €800 million at the current stock market ...
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News briefs
ABG may go public
The Authentic Brands Group has confidentially filed an application for an initial public offering (IPO), according to Women’s Wear Daily, whose sources apparently confirmed a previous report in Bloomberg that ABG was exploring a potential IPO that could value the group at about $10 billion. The IPO that could be ...
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News briefs
Nike and Puma are still battling over the term “footware”
The Fashion Law has reported that Nike and Puma appeared before the High Court of Justice in London on May 17 for an appeal hearing stemming from Nike’s quest to register the term “footware” as a trademark, for use in connection with tech-driven sneakers. In Nike’s view, “footware” would refer ...
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News briefsNewfeel releases Japan-inspired racewalking shoe
Newfeel, Decathlon’s private brand of shoes for exercise walking, has unveiled a new racewalking shoe with accompanying apparel: men’s and women’s rain jackets, windbreakers, T-shirts, talk tops and shorts. The RW900 is meant to come out in advance of the Olympic racewalking trials scheduled for Aug. 5-6 in Tokyo, 20 ...
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News briefs
Italian start-up develops sweat biosensor for endurance athletes
Swemax is the name of a new device that is said to be capable of measuring and analyzing sweat, allowing for predictive analysis and progress tracking. The new biosensor has been developed by Biometrica, an Italian start-up based in Parma. In practical terms, the Swemax consists of an interchangeable patch ...
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News briefs
Running legend Ron Hill has passed away
Ron Hill, the legendary British runner who founded the Ronhill brand of performance sports clothing and one of the greatest marathon runners of all time, died in his hometown of Hyde, Cheshire, England, on May 23. He was 82 years old. In May 2018, he had announced that he had ...
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Article
Some more Japanese brands are turning the corner
Besides Asics, Mizuno and Goldwin, whose latest results have already been covered, some other Japanese companies have reported better results for the three months of 2021. The foreign exchange impact was slight. For one of them, Yonex, this was insufficient to record an improvement for the full financial year, however. ...
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ArticleReport ranks Lululemon and Adidas highest for avoidance of forced labor
Of the 37 companies examined by KnowTheChain, the ten footwear or apparel companies that are most conscientious in terms of supply-chain labor policy, scored on a scale of zero to 100, are: Lululemon (89), Adidas (86), PVH (74), Gap (70), Primark (69), Nike (62), VF (62), Puma (58), H&M (55) ...
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News briefs
Lotto is the title sponsor of the new Challenge Gdansk
Lotto has become the title partner of the Challenge Gdansk, a new triathlon festival and mid-distance race. The inaugural edition of the race will take place on June 20 in the Polish city of Gdansk, on the Baltic coast. Challenge Gdansk will start on the beach with a swim in ...
