More about brands – Page 105
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News briefs
S&P upgrades Under Armour’s outlook
The outlook for Under Armour has been changed by Standard & Poor’s from negative to stable based on the company’s improved financial metrics, while its issuer credit rating has been kept at BB. S&P expects UA’s debt/Ebitda ratio to decline from 2.7 times in 2020 to below 2.0 times by ...
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Article
Callaway Golf’s sales soar amid Covid recovery
Callaway Golf Co. saw revenues in the first quarter soar by 47.3 percent as compared to the year earlier to $651.6 million, amid “unprecedented” demand for its golf equipment and a faster-than-expected recovery from the Covid-19 pandemic for Jack Wolfskin and the rest of its s oftgoods businesses and the ...
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News briefs
Cole Haan launches its first tennis shoe
Cole Haan is releasing the Zerogrand Winner, its first sneaker designed specifically for the game of tennis. It is the third sport performance offering for the American lifestyle brand, which previously belonged to the Nike group. Cole Haan stepped into performance last year with a runnning shoe, followed by its ...
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News briefs
Macron partners with Go-all to promote sport in early childhood in Italy
Macron has announced a new partnership with Go-all Asilo del Calcio to encourage sports activities in early childhood. Go-all Asilo del Calcio is an Italian network of franchised “Baby Soccer Schools,” as the organization defines them on its Facebook page, for children aged 2-5. Macron will support the development of ...
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Infographics & DataThe largest e-commerce sports shops in Europe - Q1 2021 Update
This exclusive interactive chart shows the largest e-commerce sports shops in Europe ranked by the number of website visitors in Q1 2021, with % changes vs June-August 2020. Included are regular sporting goods retailers and pure e-tailers. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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News briefs
Timex to produce watches for Adidas Originals
Thanks to a new worldwide licensing deal, the Timex Group will be designing, manufacturing and distributing watches under the Adidas Originals brand name. The first collection is scheduled for release early next year through Adidas’ own stores, franchises and e-commerce as well as through the Timex Group’s sales network. Tobias ...
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News briefs
New HR director for Lacoste’s parent
MF Brands, the holding company of Lacoste, Tecnifibre, Aigle, Gant and The Kooples, has hired Gaelle Petit-Perrin as director of human resources, starting on May 10. After spending more than eight years inside the Rocher beauty and fashion group, where she ran its digital marketing operations, she joined Russel Reynolds ...
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News briefs
Hyperice gains a 20-year-old athlete investor
More and more sports professionals are investing in sports brands while becoming their ambassadors. Their age is not a factor, apparently. Erling Haaland, the 20-year-old Norwegian footballer born in England who plays for Borussia Dortmund and the Norwegian football team, has joined Hyperice as an athlete ambassador and investor. Haaland ...
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News briefs
Everlast signs up Liam Smith
Everlast has announced a long-term partnership with Liam Smith. The British professional boxer will use Everlast equipment and wear the brand’s new Greatness sportswear range. The athlete, who is 32 years old, was born and raised in Liverpool in a family of boxers. His brothers Paul, Stephen and Callum Smith ...
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Article
In a switch, Peloton recalls its treadmills
Acting in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and after refusing last month to do so, Peloton Interactive has issued separate product recalls for its Tread+ and Tread treadmills, of which about 125,000 have been sold so far. The affair stems from the death, on March ...
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Infographics & DataEarnings - Q1 2021 Results Puma
This earnings briefing includes the highlights of the Q1 results 2021 from Puma
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Infographics & DataEarnings - Q1 2021 Results Under Armour
This earnings briefing includes the highlights of the earnings results of Q1 2021 from Under Armour
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News briefsArc’teryx partners with an “upcycling sorceress”
Source: Arc’Teryx Nicole McLaughlin Described by Gentleman’s Quarterly as an “upcycling sorceress,” Nicole McLaughlin is known to have turned old sneakers into vests, tennis balls into shoes, badminton shuttlecocks into slippers or oven mitts into jackets. She has worked on upcycling projects for sports brands such as ...
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News briefs
Kiwi firm markets its vibrating massage wearables globally
Myovolt has released four wearable recovery devices – for the arms, shoulders, lower back, and legs – that use ”focal vibration to massage muscles, stimulate blood flow, promote localized circulation, relieve soreness, and increase flexibility for athletes.” According to the company, ten minutes’ use can reduce soreness by up to ...
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ArticleMathias Boenke will lead New Balance EMEA
Returning to New Balance after a dynamic journey on the other side of the fence at Intersport, Mathias Boenke has been appointed as senior vice president of the American sports brand for the EMEA region, starting in June. Based at New Balance EMEA’s office in Amsterdam, he will take the ...
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Article
Huski Wear becomes the apparel partner of the Swedish alpine ski team
Huski Wear, a brand-new Swedish brand of outerwear, is going to replace Helly Hansen as the clothing partner of Team Sweden Alpine, the Swedish alpine ski team, starting on July 1. As part of the partnership, Huski Wear has pledged to support the development of skiing among the Swedish youth. ...
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News briefsA new brand logo for Didriksons
Didriksons has unveiled a new brand logo, designed by the Swedish advertising agency The Bond. The new logo will be first seen on the Swedish outerwear company’s new styles for the autumn/winter 2021 collection. The logo, which has not yet been adopted for the brand’s website, is inspired from the ...
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News briefs
Decathlon introduces inflatable surf board
Olaian, Decathlon’s surfing and bodyboarding brand, is launching a surfboard that can be inflated in only two minutes with a high-pressure pump, the company claims. The surfboard has been developed in France’s Basque coast, where Olaian has its global design center. The new surfboard weighs 5.8kg and can fit into ...
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News briefs
Macron teams up with RadiciGroup to produce green technical sportswear
Macron is partnering with RadiciGroup to develop and produce technical sportswear that combines high performance with sustainability. RadiciGroup, headquartered in Bergamo, specializes in the production and sale of polyamide, chemical intermediates, high-performance polymers and other advanced textile solutions. The first result of this collaboration is a sports sock created with ...
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News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
