More about brands – Page 117
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News briefs
Decathlon will source bikes from a big new plant in Romania
The cycling boom has led Decathlon, which is a major player in the sector with its private-label lines, to boost its manufacturing capacity in Europe. While expanding the production in France and Portugal, it is working with a partner in Romania, the Sport Mechanical Workshop, on the establishment of a ...
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News briefs
K-Swiss signs up Fabio Fognini on shoe deal
K-Swiss has announced Fabio Fognini as a new member of its roster of tennis players. The 33-year-old Italian athlete, who is currently 17th in the ATP ranking, will be wearing K-Swiss tennis shoes for the next two years. Fognini won the doubles championship in the 2015 Australian Open, together with ...
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News briefs
Puma and Cara Delevingne team up on new yoga collection
Puma and Cara Delevingne, the English model and actress, have co-created Exhale, a new eco-conscious yoga collection. The new line is said to use at least 70 percent recycled polyester, and to fully offset any unavoidable carbon emissions. The Exhale collection comprises a high-waist full tight, studio bras, a knit ...
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News briefs
Burton wants to see more female snowboarders in Sweden
Snowboarding has been expanding in Sweden lately. Starting with the current winter season, Burton Snowboards and the Swedish Ski Association have entered a collaboration to promote snowboarding among women, giving them an opportunity to try out the sport. Burton is partnering with the organization on projects like ProgSession and its ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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ArticleThe latest on Nike’s presence on Lidl’s marketplaces
Some Nike products are being offered on the German and Spanish marketplaces of LIdl, one of the largest low-cost grocery retailers in Europe, raising some eyebrows. However, Nike released the following statement in reaction to a a report in the Spanish pres: ”Lidl is not a partner in Nike’s marketplace ...
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News briefs
Fila’s new collection celebrates the brand's 100th anniversary
To produce its 110th Anniversary Collection, Fila has been working with Katie Grand, the British stylist, creative director and founder of The Perfect Magazine. Grand has “edited” a number of archival Fila items – involving tennis, mountaineering, watersports, athletics, basketball, golf and motorsports – for their re-issue. Fila says he ...
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News briefsNike products are sold on Lidl’s marketplaces in Germany and Spain
Nike has released the following statement in reaction to an article published on our website on Feb. 15: ”Lidl is not a partner in Nike’s marketplace strategy and we are not selling product to their business.” A spokeman for Nike would not say, however, whether it is in litigation with ...
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News briefs
Head to sponsor Spain’s Warriors Tour
Head has become the exclusive technical partner of the Spanish Warriors Tour for the next three years. The tournament, which is backed by Spain’s Royal Tennis Federation (RFET), has seen the participation of young players under the age of 15 for the past 15 years. The 2021 edition will be ...
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Infographics & DataInfographic - 2021 Sales Outlook for the European Outdoor industry
This infographic includes the results of a recent study conducted by the European Outdoor Group. It shows the expected sales development (at retail and wholesale level) in Europe in 2021 from the surveyed Outdoor Brands.
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News briefs
Speedo partners with a Finnish retailer to promote swimming
Acting in cooperation with a Finnish retail member of Intersport, Speedo has signed a multi-year sponsorship deal with the Finnish Swimming Association. As part of the agreement, Intersport Sello will launch two online stores, one for active swimmers and other for recreational swimmers. The aim is to develop the position ...
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News briefs
Itochu and Aquafil join forces to sell recycled nylon
The Japanese trading company Itochu and the Italian chemicals firm Aquafil have entered a partnership to promote the sale of the latter’s Econyl fiber and to expand the circular nylon production. In 2011, Aquafil created the Econyl Regeneration System, which turns recovered nylon waste such as fishing nets, carpets and ...
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News briefsUvex safety group starts production of respiratory protection masks
Source: Uvex Saety Group uvex silv-Air lite mask To secure the supply of high-quality respiratory protection products, the Uvex Safety Group is investing in an in-house production facility for FFP2 respiratory protection masks in cooperation with a manufacturer of household products, Fackelmann. With production in France, ...
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News briefsAfydad launches “Spain Is Sport” to push Spanish sporting goods globally
Afydad, the Spanish association of sporting goods manufacturers and retailers, has launched a new internet platform called “Spain Is Sport.” The aim is to bring together all Spanish sports brands to promote the image of the country’s sporting goods industry internationally, adressing retail clients as well as consumers. Spain Is ...
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News briefs
Joma signs its first U.S. football sponsorship
Joma Sport has entered into a one-year agreement with Queensboro FC as the official partner and founding kit sponsor of the Queensboro Academy. For the Spanish company, the partnership is the first sponsorship deal with a football team in the U.S. Queensboro FC is an upcoming American professional soccer team ...
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News briefs
Therabody partners with PSG
Therabody has agreed a partnership with Paris Saint-Germain (PSG) that makes the American tech wellness company PSG’s official recovery partner. The percussion massage company had already signed a similar deal with the Real Madrid football team last year. The players of the Paris-based football club will integrate Therabody’s products and ...
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News briefs
Asics recognized for actions on supply chain to mitigate climate change
For the second year in a row, Asics Corp. has been awarded a high position on the Supplier Engagement Leaderboard by the Carbon Disclosure Project (CDP) for its relations with suppliers on climate change. CDP is a not-for-profit environmental charity that runs the global disclosure system adopted for the management ...
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ArticleVF wants more “equity” in its labor policy
In line with its Council to Advance Racial Equity (CARE) and Inclusion, Diversity, Equity and Action (IDEA) initiative, VF Corp. is implementing a number of new measures in its labor policy. “All VF employees will participate in a foundational inclusion and diversity learning journey to ensure they share a common ...
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Article
Asics tops guidance with strong sales in China and higher profits in Europe
Although its annual revenues and operating earnings decreased, Asics Corp’s annual results beat the guidance that the company had given last November. Net sales for 2020 declined by 13.0 percent to 328.7 billion yen (€2.58bn-$3.12bn) due to the impact of the Covid pandemic, including a drop of 14.0 percent in ...
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News briefs
WFSGI webinar about Rule 40 on Feb. 25
The World Federation of the Sporting Goods Industry (WFSGI) is inviting all interested parties in the sector to register for a webinar on Feb. 25 about the guidelines to be followed for advertising and marketing activities around the Tokyo 2020 Olympic Games. The conference will be held jointly with the ...
