More about brands – Page 122
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News briefs
VF releases "product traceability maps"
VF Corp. has made single files available for download to trace the supply chain for certain products through the last four of its five tiers. Each file goes from the finished product assembly stage (tier one) back through material production, raw material processing and raw material conversion (tier four), with ...
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News briefs
Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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Article
Google says it has closed Fitbit’s takeover
In a post on its blog, Google announced on Jan. 14 the closing of its acquisition of Fitbit, which has thus been delisted from the New York Stock Exchange. The announcement was timed to follow a deadline of Jan. 13 that the U.S. Justice Department had set for its approval ...
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News briefs
New technology automatically adjusts iFit workouts to the heart rate
Icon Health and Fitness has announced that iFit, the patented connected fitness platform that powers its NordicTrack, ProForm and Freemotion equipment, is about to release the iFit Active Pulse, a new patent-pending technology that allows a member’s heart rate to automatically tailor the treadmill’s speed and incline. The new technology ...
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News briefs
Nike and Converse file lawsuit against nearly 600 websites
Nike and its Converse subsidiary have filed the biggest lawsuit of the kind, accusing the 186 operators of 589 websites as well as 676 social media accounts for allegedly infringing on various trademarks and attempting to sell “falsely labeled” counterfeit products under their own brand names and that of Nike’s ...
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News briefs
Asics is studying the effects of sports on the mind
Asics has started a new research project about the “positive impact of sport on mental wellbeing” – in keeping, as its press release notes, with the source of its brand name: the Latin phrase “anima sana in corpore sano” (sound mind in sound body). The Japanese company will be tracking ...
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News briefs
Positive quarter for Anta Sports Products
In an operational update, Anta Sports Products reported on a good performance for its various brands in the fourth quarter of 2020, without discussing the results of Amer Sports, which is indirectly owned by the major Chinese sporting goods group. The Anta brand recorded a low single-digit increase in retail ...
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News briefs
Stride introduces a “multi-use connected fitness machine”
A Taiwanese start-up, Stride, has introduced a machine for the “space-constrained” and “motivationally challenged.” Its Transformer is described as a “multi-use connected fitness machine” that provides biking, running and rowing modes as well as strength cables, but takes up no more room than a treadmill. Sensors in the Transformer feed ...
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News briefs
Livall unveils new smart cycling helmets at CES
Livall has introduced its new C20 and BH51M Neo products at the virtual CES 2021 consumer electronics show. Livall C20 is a helmet for the city commuter, with a smart lighting system that switches on automatically in the dark. The C20 also features brake warning lights as well as a ...
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News briefs
Puma introduces a compression boot
Puma has launched a football boot, called the Future Z 1.1, with a mid-foot compression band, itself called the Fuzionfit+. The band combines polyester and spandex yarns, while the boot’s upper is made of a coated, knitted material. Neymar da Silva Santos and Marco Reus from the Paris Saint-Germain and ...
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News briefs
Decathlon unveils a post-mastectomy sports bra
Kalenji, Decathlon’s brand for jogging and runnning, has collaborated with France’s Centre Oscar Lambret (Oscar Lambret Center) on the development of the Jogkokoon+, a sports bra specifically designed for women with breast cancer who have undergone mastectomy. Centre Oscar Lambret is the regional center for the fight against cancer of ...
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News briefs
Titleist and Footjoy to sponsor Women’s Golf Day
Joining the list of golf brands and organizations that support the 2021 Women’s Golf Day (WGD), Titleist and FootJoy have signed up as the event’s official golf ball and official footwear sponsors, respectively. The WGD is a collaborative effort by a team of golf management companies, retailers and other organizations ...
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News briefs
FW uses Polartec materials for new collection
FW Apparel of France has made use of materials by Polartec for its autumn/winter 2020-21 collection. The alpine-style Manifest Tour Hybrid Pants PFL and Hybrid Hoodie PFL – retailing for about €200 and €370 respectively – employ a recycled material, Polartec Alpha, in their middle, temperature-regulating layers. According to FW’s ...
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News briefs
Naomi Osaka is a new ambassador of Louis Vuitton
Naomi Osaka will be Louis Vuitton’s newest brand ambassador from the world of sports. The financial terms of the agreement have not been disclosed. As part of the deal, the 23-year old tennis star and three-time Grand Slam winner will be featured in Louis Vuitton’s campaign for its spring-summer 2021 ...
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News briefs
Auclair sponsors the Fearless Finns
Auclair, the Canadian brand of ski gloves founded in 1945, has struck a multi-year partnership with Ski Sport Finland and its team of professional athletes, who are often referred to as the Fearless Finns. Auclair has been a partner of the Canadian national ski teams for more than 30 years. ...
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News briefsBurton and Polartec introduce the One World collection
Source: Burton Under the name Burton Polartec One World, Burton Snowboards has collaborated with its longtime textile solutions partner Polartec to create a capsule collection made from recycled materials. Its launch is accompanied by a film by the same name that is also a tribute to the ...
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News briefs
New international merchandising director from Nike for Lululemon
Lululemon has appointed Bianca Gonzalez as its new senior vice president of global merchandising. She spent the last 18 years at Nike in various roles in merchandising and category management. She was most recently vice president and general manager for the kids segment in North America. At Lululemon, Gonzalez replaces ...
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News briefs
An ongoing momentum at Lululemon
Lululemon says it expects sales and earnings that will be at the high end of the previously forecast ranges for the fourth quarter and full financial year ending Jan. 30. The company had most recently projected sales growth in the mid-to-high teens for the quarter, with a rise in the ...
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News briefs
Le Coq Sportif enters e-sports
Le Coq Sportif has become an official sponsor of Nongshim RedForce, formerly known as Team Dynamics, an e-sport team that competes in League of Legends Champions Korea (LCK). The team rebranded to Nongshim RedForce for the 2021 season. The deal marks Le Coq Sportif’s entry into the e-sports market. Nongshim ...
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News briefs
Nike invests in crowdfunding platform for minorities
Nike is investing $500,000 in Black Girl Ventures, a crowdfunding platform headquartered in Washington, D.C. that describes itself as funding and scaling “tech-enabled, revenue-generating businesses (under $1M) founded by people who identify as Black/Brown and women.” According to its founder and chief executive, Shelly Bell, Black Girl Ventures will be ...
