More about brands – Page 166
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...
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Columbia Sportswear is being added to Standard & Poor's MidCap...
Columbia Sportswear is being added to Standard & Poor's MidCap 400 Global Industry Classification Standard
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Adidas has reportedly promoted Jon Wexler, the current vice-president of...
Adidas has reportedly promoted Jon Wexler, the current vice-president of global entertainment and influencer marketing, to general manager of the Yeezy business unit. For the last 13 years, Wexler has helped Adidas set up some of the brand's biggest collaborations with major music stars, including Kanye West and Pharrell Willliams.
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Arc'teryx is opening its first lifestyle store at the Metrotown...
Arc'teryx is opening its first lifestyle store at the Metrotown Mall of Burnaby, British Columbia in Canada
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Nike might be giving a whole new meaning to digitalization....
Nike might be giving a whole new meaning to digitalization. The American sportswear giant has received a patent in the U.S. for CryptoKicks, a wide-ranging concept founded on the blockchain – the same sort of computer ledger that underlies cryptocurrencies. In one of its iterations, it serves as a sneaker-tracking ...
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Kang, the producer of ski poles in Sweden, has developed...
Kang, the producer of ski poles in Sweden, has developed a telescopic rod in recyclable aluminum. According to the Swedish magazine Sportfack, the two-piece rod comes in six different colors, can be adjusted between 87 and 137 centimeters and weighs 550 grams. Just like the brand's bamboo poles and linen ...
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Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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Volcom will be adding a branded line of eyewear and...
Volcom will be adding a branded line of eyewear and snow goggles to its product range next year. Electric Visual Evolution, which is also based in Southern California, will design, develop, produce and distribute the new line. Both companies were the property of Kering when the luxury group owned Puma. ...
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News briefs
Helly Hansen will be launching a new fabric technology called...
Helly Hansen will be launching a new fabric technology called Lifa Infinity Pro at Ispo Munich. According to the brand, the technology sets a new standard for responsible waterproof-breathable apparel. Lifa Infinity Pro has a three-layer fabric construction and uses Helly Hansen's proprietary Lifa technology, which the brand has continued ...
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News briefs
The Fastening Products division of YKK – a network of...
The Fastening Products division of YKK – a network of 108 companies in 72 countries – has established a partnership with Browzwear, which produces a software suite for 3D apparel design and display. Parts of YKK's catalog of zippers, hook-and-loop fasteners, webbing tapes, snaps and buttons will be available for ...
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Polartec has received an R&D 100 Award 2019 for its...
Polartec has received an R&D 100 Award 2019 for its Polartec Power Air fabric technology. The annual R&D 100 Awards, organized by American magazine R&D World, have served as the most prestigious innovation awards program since 1963 and are presented in recognition of exceptional new products or processes developed and ...
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News briefs
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch...
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch a new high-tech fiber at the next edition of Ispo Munich in January. The new Imidetex material is based on Polyimide, a high-performance polymer widely used in the aerospace industry, and boasts a tensile strength equivalent to Kevlar. According to ...
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For the first time since its foundation in 1969, Rip...
For the first time since its foundation in 1969, Rip Curl has organized a winter range release “somewhere” near the Arctic Circle in Northern Europe in late November with over 70 European employees and agents
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The Japanese technical outdoor apparel brand Goldwin has released a...
The Japanese technical outdoor apparel brand Goldwin has released a new skiwear collection called “Snow Dweller,” with four pieces designed in collaboration with Kaptain Sunshine, a Japanese-heritage clothing brand under the direction of the renowned designer Shinsuke Kojima
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HUUB, a leading British supplier of swim goggles, has launched...
HUUB, a leading British supplier of swim goggles, has launched a prescription version of its Altair model for short-sighted people
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News briefs
With a new digital app, the Danish Sportmaster chain launched...
With a new digital app, the Danish Sportmaster chain launched “The 5-Week Challenge” on Dec. 5. It will be a five-week digital course starting on Jan. 13 to help Danes create healthier, long-lasting habits. Two well-known Danish experts have been called in to help with the challenge: an exercise physiologist, ...
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Nike has released a semi-autobiographical video ad in the U.K....
Nike has released a semi-autobiographical video ad in the U.K. with Raheem Sterling, midfielder for the Manchester City and England national football teams. The video shows children playing football where Sterling himself used to play as a child, in the shadow of Wembley Stadium in London's northwestern borough of Brent. ...
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
