More about brands – Page 19
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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News briefsCallaway and Jon Rahm sign extension that includes equity stake
Callaway Golf and Spanish pro golfer Jon Rahm have announced a new long-term partnership extension. Rahm, who currently leads the PGA Tour with four wins in 2023, joined Callaway in 2021. The extension includes an “equity position” for Rahm in Topgolf Callaway Brands. Rahm will continue to use Callaway and ...
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ArticleNike presents “What The Football” campaign to kick off FIFA Women’s
Ahead of the FIFA Women’s World Cup™ (July 20-August 20, 2023), Nike has unveiled the “What The Football” campaign, championing female soccer players from around the world who are changing the game and inspiring the world through the power of sport. The campaign, which features 11 top ...
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News briefsAn online course on AI for footwear
Footwearology, the self-described “only academy for footwear professionals” with operations in Barcelona, has introduced a course called “AI for Footwear.” Taught by Nicoline van Enter, one of the founders of Footwearology and Footwearology Lab, the course is designed for managers seeking an understanding of AI as well as for designers ...
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News briefsNike introduces new ReactX foam cushioning and the first sneaker to feature it
Source: Nike The new Nike ReactX foam is making its debut in the new Nike InfinityRN 4 running shoe. Compared to Nike React foam, the new ReactX foam is engineered to cut down its carbon footprint in a pair of midsoles by at least 43 percent thanks ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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ArticleRussian sporting goods retailers Lestate and Sportmaster launch private label lines
Russian sporting goods company Lestate has submitted an application to the state patent agency Rospatent to register its own brand Rank. At the same time, the Russian largest sporting goods retailer rolled out plans to register the third line of sporting goods under the Athlex brand. Goods under the Rank ...
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News briefsLotto extends partnership with AC Monza
Lotto Sport Italia and Italian football club AC Monza have announced an extension of their partnership agreement until and including the 2025/26 season. The partnership between the sportswear brand and the club has been in place since the 2019/20 football season. Founded in 1912, AC Monza currently competes in Serie ...
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ArticleAdidas partners with scientific project: Biopolymers from algae for textiles
The textiles of the future are “bio-based”. This is the conviction behind the BIOTEXFUTURE Innovation Space – a concept funded by the German Federal Ministry of Education and Research as part of the transformation to a bio-based economy. A central role in this innovation space is played by the German ...
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News briefsWestfield becomes a shopping destination for Paris 2024 official products
The Paris 2024 Organizing Committee for the Olympic and Paralympic Games (OCOG) has announced Westfield, part of the Unibail-Rodamco-Westfield (URW) group, as an official supporter of the Games, the third level in its national marketing program. Westfield has eight shopping centers in France, located in Ile-de-France, Lyon and Lille. Paris ...
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News briefsLe Coq Sportif reportedly seeks €30 million in equity financing
In March 2020, Le Coq Sportif secured an agreement to supply apparel for the French Olympic and Paralympic teams for the Paris 2024 Games. The brand was awarded the kit deal as a result of an apparel supplier tender that was issued in September 2019. Three years later, and just ...
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ArticleAhead of FIFA Women’s, Adidas celebrates the game’s next-gen icons
To kick off its campaign for the FIFA Women’s World Cup™ (July 20-Aug. 20, 2023), Adidas is celebrating the next-gen stars of women’s soccer, Alessia Russo, Lena Oberdorf and Mary Fowler. Adidas’ “Play Until They Can’t Look Away” films showcase the skill and passion of some of the world’s best ...
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News briefsAre there similarities between football and chess?
Puma has announced a collaboration between five-time world chess champion Magnus Carlsen and professional footballer Christian Pulisic. The two athletes met on a football field to talk about the differences and similarities between chess and football. Similarities? Well, the conversation actually shows that there are many things that are relevant ...
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ArticlePádel making an approach to VR
Vista Animations and Motion Capture Barcelona have spent the past 20 months developing the first virtual reality (VR) manifestation of pádel. “At the beginning,” lead developer Sergi Anglada tells The Padel Paper, which has done a full write-up, “we didn’t know how far we could go and whether the technology ...
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News briefsGarmin begins labeling compatible products in showrooms
Garmin has instituted a program for retailers called “Garmin Ready.” The idea is to label e-bikes with that very phrase so as to inform prospective customers that the bikes are set up for wireless data exchange with a Garmin device, such as a GPS or smart-watch, and can display things ...
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C-Suite InterviewMade for GenZ: Adidas talks exclusively about its new Adidas Sportswear line
What is Adidas Sportswear and how does it differ from the other Adidas lines? Aimee Arana, SVP General Manager of Adidas Sportswear explains all.
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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News briefsIrving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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News briefsNike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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News briefsTennis HoF goes digital
With the help of Infosys, the International Tennis Hall of Fame (ITHF) has instituted a metaverse. Visitors can peruse holographic statues of the greats (Navratilova, Laver, King, Ashe, Vergeer et al.), virtual artifacts (a racquet of Stefanie Graf’s from her Golden Slam of 1988, a dress of Serena Williams’s from ...
