More about brands – Page 25
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News briefsPuma signs contract with Formula 1
Puma will be the official supplier of Formula 1 (F1), giving it the right to produce apparel, footwear and accessories bearing the F1 logo. The German sports brand will also equip F1 personnel at the race tracks and produce Formula 1 fan apparel. The contract signed between Puma and Formula ...
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ArticleAdidas begins "bumpy year" with flat revenues, big operating income decline
After working aggressively and diligently in his first 90 days on the job to simplify and accelerate processes at Adidas, CEO Bjorn Gulden is straightforward when offering a brand assessment for the company in both the short and long term. “Adidas has all the ingredients to be the best ...
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ArticleBrooks Running with 20% sales growth in Q1
After a record 2022, Brooks Running carried the momentum into the first quarter of 2023, reporting 20 percent year-over-year sales growth globally, including a record 32-percent increase in the Europe, Middle East and Africa (EMEA) region. In the first quarter, Brooks saw strong brand demand across all retail channels as ...
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News briefsK-Swiss and McLaren debut collab team collection
For the first time since announcing their multi-year partnership with McLaren Racing, L.A.-based tennis performance and heritage footwear brand K-Swiss is releasing the first of three joint collections: the Fan’s Starter Pack. K-Swiss has reimagined the McLaren Team shoe, offering its Tubes technology for everyday wear. The K-Swiss x McLaren ...
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News briefsGolf goes meta
The sport of golf has gotten a collection of NFTs, courtesy of a Korean blockchain company. Wemade has drawn inspiration from some 110 Bored Ape Yacht Club NFTs – minted last year by ALTAVA Group in collaboration with Animoca Brands, The Sandbox and Elite Apes – to create some 300 ...
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News briefsPuma celebrates its mascot with new capsule
In a continuation of product releases and events to mark its 75th anniversary, Puma has unveiled the latest nod to its history: A capsule collection that celebrates the brand’s mascot, Super Puma. Originally featured in a limited comic book series created by Puma in the 1970s, Super Puma is a ...
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News briefsAuthentic Brands Group and Global Citizen present Take Action initiative
Reebok’s owner Authentic Brands Group is teaming up with international advocacy organization Global Citizen on Take Action, an exclusive initiative “to encourage consumers to activate their purchasing power and drive change toward the most urgent issues facing humanity and our planet.” As we previously reported, Authentic and Global Citizen announced ...
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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News briefsAmazon winds down its line of Halo health and fitness devices
Amazon has announced that it will stop supporting Halo, effective July 31, 2023. In practical terms, it means that beginning on Aug. 1, 2023, Halo devices and the Halo app will no longer function. The decision was due to “significant headwinds, including an increasingly crowded segment and an uncertain economic ...
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News briefsPádel high over Manhattan’s 57th Street
Emerging from a field of more than 20 firms, Padelgest has won the contract to build a pádel court inside the so-called Steinway Tower, according to CMDsport. This building, the world’s slenderest skyscraper by the ratio of its base to its height (1:23), forms part of a complex called 111 ...
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News briefsIronman and L’Equipe Group form new partnership in France
Ironman and L’Equipe Group have announced a new broadcast partnership that will see L’Equipe provide live coverage in France for 12 Ironman races in 2023. These will include both the men’s and women’s editions of the VinFast Ironman World Championship triathlon in Nice, France – the first time since the ...
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News briefsNew Balance teams up with gaming platform Rival
New Balance is joining forces with gaming platform Rival to give the gaming community special access to the brand through athletes, ambassadors, exclusive products and unique experiences. This spring, New Balance will launch its presence on Rival through a Rocket League tournament. Gamers and fans of the brand will compete ...
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News briefsNike Re-Creation program expands to Europe
Following on from a launch in Los Angeles in May 2022, the Nike Re-Creation program is being extended to London in April and Paris later this summer. The program collects local vintage and dead stock pieces and materials and uses them to create new, locally-designed and manufactured products per circular ...
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News briefsSports brand chosen for Vision 2045 documentary series
In 2045, the UN will celebrate its 100-year anniversary. To mark this and to show support for the UN and its objectives, TBD Media Group has brought together businesses from around the world and across industries to showcase the actions being taken today that set the standard for better practices ...
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News briefsNike develops new shoe based on observations from its Run Club app
Nike has announced the release of a new shoe made for walking, jogging and running, which was developed with insights from workouts logged on the Nike Run Club app. Source: Nike The Nike Motiva The new Motiva is the result of observations by the Nike team that ...
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News briefsLululemon introduces shirts made from plant-based nylon
Lululemon has announced the launch of plant-based nylon products made in partnership with San Diego-based sustainable materials company Geno. Two short-sleeve shirts are the first in a series and part of the activewear company’s commitment to making its business fully sustainable by 2030. Geno and Lululemon used biotechnology and fermentation ...
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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News briefsWilson launches the eco-friendly “Gen Green” ball collection
Source: Wilson Wilson Sporting Goods, part of Amer Sports, is introducing the Gen Green collection to celebrate a new generation of the game and their commitment to planet Earth. The Gen Green range comprises basketballs, footballs, volleyballs and soccer balls made from more sustainable materials. The collection ...
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News briefsHoka launches kids’ footwear
Source: Hoka Hoka Youth Collection Hoka, a division of Deckers Brands, has launched its first-ever footwear collection for children. Designed specifically for young athletes, the “Youth” collection features kid-friendly features, an optimal fit and Hoka’s signature technologies found in its adult products. “You’ll find 100 percent Hoka ...
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ArticleEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
