Reebok’s owner Authentic Brands Group is teaming up with international advocacy organization Global Citizen on Take Action, an exclusive initiative “to encourage consumers to activate their purchasing power and drive change toward the most urgent issues facing humanity and our planet.” As we previously reported, Authentic and Global Citizen announced a four-year partnership earlier this year. The Take Action collaboration will appear across a wide range of co-branded product collections, starting with a collaboration with Reebok. The Reebok x Take Action capsule, which will launch in October, comprises co-branded men’s and women’s footwear, apparel and accessories. Reebok will be followed by co-branded capsules from additional brands of the group, including Aéropostale, Nautica and Lucky Brand. Global Citizen, which claims to work to end extreme poverty and promote equity around the world, has offices in New York, Toronto, London, Berlin, Melbourne and Johannesburg.

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